Natalija Maric, VOGRAM Association CRINSS 2013 Creative Inudstries Conference, Novi Sad, Serbia Konferencija kreativnih industrija

1. Urban arts and culturedevelopmentthrough
activism and event organizing,
example Hip-Hop Urafestival
Natalija Maric
CEO and secretary
Volunteer Group of Artistic Mindset
www. vogram-serbia.com

2. who we are…

3. facing challenges
• “There is no money in what you do...”
• The system is not providing funds –
• passive attitude, prejudice to urban subcultures
• Lack of different perspective
• Go do a real job
• Being addicted to our „hobby“

5. • Different perspective
• Informing yourself about policies and
programs available
• Name game
• Video
Beingconscious about what you do

6. HIP HOP URA–CROWNTHE KINGS
• Reviving old initiative
• New form:
– Competitions in extreme sports, dance, graffiti making
– Careful selection of music performs, national and European
– Regional call for participants
– Sponsorships in business sector
– Crowd funding
– Awards for the participants
– Open dialogue between performers and visitors
– Calling people who are doubting urban culture to come and meet us
– Organizing forum
– Including other NGO’s and artists
• Making it into project!

7. Being conscious about what we do
• Goal: Supporting exchange and presenting creative work of
young people in Novi Sad and other areas (Serbia, region,
Europe, world)
• Policy: Program of support of exchange and communication of
young people with creators from region, Europe and the
world
Quote from the Local action plan for young people in Novi Sad 2010 – 2014
• Advantages: personal accomplishment, serious presentation,
better access to funds and sponsors, „free media“

8. • Green Week – education about creative
sustainability
• Publishing youth magazine
• Making socially engaged murals
• Creating youth club with strong program of
non-formal education in different areas of
art, culture and activism
Other possibilities

9. • Stakeholders form all social spheres: The State,
NGO, Businesses, Schools, Creative Individuals
• Clearly defined goals – easy to connect with
social policies
• Tested project framework, with good planning,
strong teamwork, transparent funding,
reachable deadlines and detailed evaluation
What makes a goodproject

10. • Connecting ideas with opportunities
• Advising and networking
natalija.maric@vogram-serbia.com
office@vogram-serbia.com
cooperation

11. THANK YOU FOR YOUR TIME