This document analyzes leading e-commerce brands in India based on social media data from August to September 2014. It identifies the top brands by fan count and engagement rate. It also describes the KRDS Engagement Score methodology used to rank brand posts based on likes, shares, and comments. The top performing posts are listed for brand specific, promotional, and generic content categories.
9. Introduction
We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
KRDS Engagement Score on Post
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
10. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information
11. KRDS Engagement Score
10.51
Based on data gathered between August and September 2014