The document outlines a methodology for calculating the KRDS Engagement Score to rank social media posts by travel and hospitality brands in India. It assigns greater weight to likes, shares, and comments to determine the level of engagement with each post relative to the number of fans. The top posts are then categorized and listed for brand specific, promotional, and generic content along with their engagement scores. Contact information is also provided.
4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on travel & hospitality pages in India using the KRDS Engagement Score.
5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information