Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!

1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

2. Brands Considered
Fans: 94,48,988Fans: 2,16,88,102
Fans: 44,51,164
Fans: 58,02,872
Fans: 34,92,218 Fans: 32,44,663
Based on data gathered between June and July 2014

3. Methodology

4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.

5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information

6. 10.44
KRDS Engagement Score
Based on data gathered between June and July 2014

7. 1.70
KRDS Engagement Score
Based on data gathered between June and July 2014

8. 0.79
KRDS Engagement Score
Based on data gathered between June and July 2014

9. 0.33
KRDS Engagement Score
Based on data gathered between June and July 2014

10. 0.28
KRDS Engagement Score
Based on data gathered between June and July 2014

11. Top 5 Promotional Posts
Content to publicize product promotions and discounts

12. 61.08
KRDS Engagement Score
Based on data gathered between June and July 2014

13. 3.15
KRDS Engagement Score
Based on data gathered between June and July 2014

14. 2.73
KRDS Engagement Score
Based on data gathered between June and July 2014

15. 1.30
KRDS Engagement Score
Based on data gathered between June and July 2014

16. 0.83
KRDS Engagement Score
Based on data gathered between June and July 2014

17. Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand

18. 14.59
KRDS Engagement Score
Based on data gathered between June and July 2014

19. 0.63
KRDS Engagement Score
Based on data gathered between June and July 2014

20. 0.49
KRDS Engagement Score
Based on data gathered between June and July 2014

21. 0.47
KRDS Engagement Score
Based on data gathered between June and July 2014

22. 0.27
KRDS Engagement Score
Based on data gathered between June and July 2014

23. Priyanka Mehta
Business Development Executive
KRDS - India
Priyanka.mehta@krds.com
+919840761683
Priyanka.mehta.krds
THANK YOU