The document analyzes social media engagement for telecom brands in India between June and July 2014. It ranks posts based on the KRDS Engagement Score, which calculates engagement based on likes, shares, and comments relative to the number of fans. The top sections show the top 5 brand specific posts, top 5 promotional posts, and top 5 generic posts based on this score. Contact information is provided for the Business Development Executive at KRDS India.

1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

2. Brands Considered
Based on data gathered between June and July 2014
Fans: 1,40,13,900 Fans: 1,15,85,700Fans: 1,18,26,627
Fans: 84,97,009 Fans: 64,71,948 Fans: 55,89,417

3. Methodology

4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.

5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information

6. 20.95
KRDS Engagement Score
Based on data gathered between June and July 2014

7. 4.95
KRDS Engagement Score
Based on data gathered between June and July 2014

8. 2.03
KRDS Engagement Score
Based on data gathered between June and July 2014

9. 0.40
KRDS Engagement Score
Based on data gathered between June and July 2014

10. 0.34
KRDS Engagement Score
Based on data gathered between June and July 2014

11. Top 5 Promotional Posts
Content to publicize product promotions and discounts

12. 9.95
KRDS Engagement Score
Based on data gathered between June and July 2014

13. 8.97
KRDS Engagement Score
Based on data gathered between June and July 2014

14. 8.45
KRDS Engagement Score
Based on data gathered between June and July 2014

15. 4.35
KRDS Engagement Score
Based on data gathered between June and July 2014

16. 1.50
KRDS Engagement Score
Based on data gathered between June and July 2014

17. Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand

18. 30.33
KRDS Engagement Score
Based on data gathered between June and July 2014

19. 17.21
KRDS Engagement Score
Based on data gathered between June and July 2014

20. 4.81
KRDS Engagement Score
Based on data gathered between June and July 2014

21. 0.79
KRDS Engagement Score
Based on data gathered between June and July 2014

22. 0.36
KRDS Engagement Score
Based on data gathered between June and July 2014

23. Priyanka Mehta
Business Development Executive
KRDS - India
Priyanka.mehta@krds.com
+919840761683
Priyanka.mehta.krds
THANK YOU