Changi Airport sought to increase awareness of the many travel destinations and airlines connected to it. It created a mobile game called Changi Travel Quest that had over 20,000 players who spent an average of 7 minutes per visit answering travel-related questions. The game generated over 760,000 brand impressions and successfully increased awareness of Changi Airport's connections.

2. Increase awareness of :
• the travel destinations Changi Airport is
connected to
• the vast number of airlines that fly direct
to these destinations from Changi Airport
BRIEF

3. Changi Travel Quest
SOLUTION

11. 20,000+
PLAYERS
7+ MINUTES
PER VISIT
760,000BRAND IMPRESSIONS
ENDORSED BY PLAYERS
IN FRIENDS’ NEWSFEED
80,0000
GAME SESSIONS
275,00
QUESTIONS ANSWERED
13,000+
FORMS FILLED
37%
OF USERS
CAME TWICE
20%
OF USERS PLAYED
OVER 10 DAYS
"Changi Travel Quest was
an exceptional thing of
beauty and we are pleased
with the results."
KeJia Jiang, Assistant
Manager Corporate &
Marketing Communications,
Changi Airport Group

12. contact@krds.com