2. CASE STUDY
Facebook sports app « Canal+ Pronostics Ligue 1 »

3. CASE STUDY CANAL+ PRONOSTICS LIGUE 1
 Created by KRDS in 2009 and
renewed every year, the
Facebook sports app « Canal +
Pronostics Ligue 1 » continues to
meet with unprecedented
success.
 The app has been available as a
mobile version, since 2012, for
the 4th season of the French
League 1 football tournament.
CONTEXT

4. CASE STUDY CANAL+ PRONOSTICS LIGUE 1
 To predict the results of the
French League 1 matches and to
compete against your Facebook
friends
 Try to be the best French
League 1 predictor of each
month and also for the whole
season
 Collect virtual trophies
 Regularly win prizes such as
jerseys
THE APPLICATION’S PRINCIPLE

5. CASE STUDY CANAL+ PRONOSTICS LIGUE 1
RESULTS OF THE 2012/2013 SEASON
28 000 000
Social impressions resulted in social interactions and
engagement among friends
2 000 000
clicks leading back to the
application
800 000
clicks from the Facebook
mobile app directed users
to the « Canal +
Pronostics Ligue 1 »
application on mobile.
150 000
Average Monthly users
and up to
100 000
Daily users
Between August 2012 and May 2013, with special thanks to the efficient implementation of the Facebook
Open Graph, among other things, the application has generated:
400 000 000
Social brand impressions
On the newsfeed of Facebook users’ friends

6. The application «Canal + Pronostics ligue 1», which went online in 2009
and continues to engage over 150 000 users on average per month, is
Facebook’s longest running application.

7. THANK YOU
feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com