3. Target audience {1} - facebook
48%
of young Americans
Said they find out about
NEWS through facebook
** http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
4. Target audience {2} – Social Gamers
Approximately 62 million U.S. Internet users — that’s 27% of
the total Internet-using population in the U.S. — will play at
least one game on a social network on a monthly basis this
year, a 15% increase from 2010 **
** http://mashable.com/2011/01/12/social-gaming-2011-study/
*** http://www.insidesocialgames.com/2010/03/05/zynga-playdom-other-big-social-game-developers-getting-the-most-trademarks/
5. Target audience {3} - Yammer
Yammer is used by over 100,000 businesses,
creating a human network that defies
geographic boundaries and cultural difference.
"If you don't use Yammer at your business, you should. It
has replaced email for most of our in-office communication."
- TechCrunch
"Yammer really does empower a totally different way of
working: much more real-time, collaborative, global and
effective." - LG Electronics
…….. And more
"Simply put, Yammer has been an exceptional tool for
connecting students, faculty and staff." - Pepperdine
University
6. Target audience {4} – Linked IN
Over 100 million professionals use
LinkedIn to exchange information, ideas
and opportunities
Extremely popular in areas such as:
Advertising | Recruiting Solutions | Tools | Mobile | Publishers | Jobs Directory | Company Directory
Groups Directory | Service Provider Directory | Title Directory
“What is
Patient Capital?”
9. Social Film – Acumen Fund
Premiere
Creative & Interactive Film
Starring
YOU, YOUR Friends
AND the People in NEED
10. Game theory
play a Game .
Helps gamers
understand,
understand what
patient capital is.
Have them participate
via this interactive medium.
{Intelligent Game}
In April of 2011, Zynga partnered with Lady GaGa in a new game offering
Lady Gaga donates $1.5 million to Zynga for Japan disaster relief
12. Building an Acumen Fund
Network
in over 100,000 Businesses
Post an Acumen Fund video on Yammer
(e.g. in a large Yammer client like Deloitte or
UNICEF or AMD etc.. )
Quiz viewers on Patient Capital questions to WIN a prize
Ask the inspired viewers to re-post or spread the message via their
Social or Professional Network (Facebook, Twitter, LinkedIN etc..
13. Latest LinkedIN Feature –
Connect with people you
Frequently communicate with
Visualize your Professional
Network – Understand the relationships
Between you and you connections
1) Get 3 to 5 of your professional contacts to go
to Acumen Fund's page.
2) Get your network to VOTE for an
idea/business that will help the poor
3) Get your network to pitch in some great ideas.
All this with a reward
14. Twitter ideas
Get 10 to 15 of your followers on twitter to
re-tweet an Acumen Fund tweet and click
on Acumen Fund’s page
And win a chance to have these Twitterers
(celebrities) follow you, retweet you or
mention you in a tweet.
e.g..
