1. WELCOME TO THE SEMINAR
How Merchants are using
Search, Social, Video and Mobile Marketing
to Grow their Business

2. Today we’ll discuss
• Introductions
• Changing Consumers Habits
• Search & Shopping
• Social Media
• Peer Commenting, Ratings & Reviews
• Mobile
• Video
• Opportunities for Local Merchants
• New Customer Acquisition
• Customer Retention

5. Digital Media Strategies
For Acquiring and Retaining Customers
1. Make sure you Get Found by Consumers
Actively Searching Online for your products &
Services on leading sites like Google.
Social is Digital
Word of Mouth!
2. Leverage Social Media Best Practices to
Drive More Repeat and Referral Business
from existing clients
3. Leverage Precise Targeting Capabilities to
reach Consumers Most Likely to be
interested in your Products & Services

6. Nearly 80% of all Adults on are on the Web

7. Now, even
majority of
Adults 65+ are
online

8. Your Best Customers are online

13. Just Googling it

15. Search Steady…and the Rapid Rise of Social Media

16. We Search & Discover Online –
Shop Local & In-Store

17. 47% of Consumers Use Google to
Search for a local Business at least
2 to 3 times per month

19. Google does a great job of returning relevant
search results.
In fact -
95% never go past
the first page of
their search result

20. 95% of Web Traffic is generate from
Page One Results

21. The 64K Questions every business must ask:
Are we on PAGE ONE or not?
Where is our Competition?
1.
2.
3.

22. Welcome to the Video Revolution

26. Welcome to the Mobile Revolution

27. A Show of Hands
➙ Who here has:
 unopened email in
inbox?
 unopened texts in
inbox?
 Used smartphone to
look for local info?
 used their smartphone
to access the internet
while shopping?

28. The Age of Mobile
➙ You’re in good company…
 90% of text messages are read
<3 minutes1
 94% of users look for local
information on their phone
and 90% take action as a
result2
 Mobile coupons are 10x more
likely to be opened3
Sources: May 2012, 1) Luxury Daily, 2) Google, Our Mobile Planet: United States, Understanding the Mobile Customer, 3)Mobile Commerce Daily

32. Local Consumers in “Action Mode” when
on conducing Mobile Search

34. Estimated that 85% of Local Biz Don’t
Have Mobile Optimized Websites

35. Mobile Driving Increased # of Valuable Leads
“The number of calls to U.S.-based businesses will increase by 107% in the
next 17 months.” – BIA Kelsey
“Mobile is about to unleash a massive increase in call-based advertising…which will be so
vast that many established companies will scramble…”
“Mobile call volumes will so profoundly change local advertising spend that Internet
companies and marketers that cannot make the transition won’t even be remembered with
the same disdain as the much-maligned print Yellow Pages.”
61% of SMBs rate inbound telephone calls as excellent leads. Only 28% of companies rate
social media leads as excellent leads.
"Call conversion from a local search on a desktop local is 7%, once the landing page is viewed,
compared with 57% from a mobile device," Booth said. "Mobile applications can drive up to
62% of telephone calls."
U.S. Businesses will receive 70 billion calls from mobile devices by 2016. Today the number is
20 billion. By the end of 2013 81% of all the calls businesses receive will originate from
mobile phones.

38. Incredible Growth of Facebook

39. Facebook Audience Q1 2012
55-64 year old
women are
fastest growing
segment

40. Google + Social Network Experiencing Rapid Growth
300M!!
Adding 22M
New Users
per month
Google+, like YouTube…great way to significantly
improve your Page Rankings!

41. Social Media is Digital Word of Mouth!
= 217 Friends!
In this example, 2,604 Friends Just learned about Your Business!

42. Use of Social Networks Among Men & Women Nearly Equal

45. Where 2012 Marketing Budgets are Going

47. Online Ratings & Reviews are Shaping
Consumer Shopping Habits

48. “having a bad online
reputation is a lot like
having a bad credit
score…you typically
don’t find out until its
too late”
- Aaron Toynton

51. 89% Trust Online
Recommendations
from People they
know
70% Trust
Consumer
Opinions Posted
Online

52. Key Take Aways
• 89% Consumers Search & Discover online
• 95% Never Go Past Page One of Search Result
• 80% Shop Local
• Mobile Consumers in Action Mode want to
connect with you
• 70% Believe Opinions of Perfect Strangers

53. Shifting Behavior Creates
Opportunity for Merchants!
• Lower Marketing Costs
• More Efficient Way to:
– Easier to Target New Customers
– Easier to Do More Business with Existing
Customers

56. 55% of Merchants Say they have
Closed Deals from Social Media Leads

57. Merchant Strategies for
Leveraging Digital Media

58. Reaching Consumers in Active Search Mode
Take advantage of Free or Nearly Free Stuff
1. Claim your listings! (only 37% have)
2. Add Content to your listings –
(photos, video, complete list of all
services)
3. Make it easy for Customers to
Review Your Business
4. Make sure you listings are accurate
and uniform on all Top Sites – the
basics: Name, Address, Phone, Web,
Hours of Operation
5. Consistent Social Media Postings
(Facebook, Google +)
6. Create and regularly update a blog
for your Business
7. Create and Distribute Targeted Video
Press Releases about your Business
8. Website Optimization - First
Impressions!
9. Mobile Optimization – On the Go
Consumers!

59. Get Reviews for Customer Referral Cards are Easy &
Inexpensive to Create
Better Places
Listing Ranking

60. Listing Distribution
Make sure your data is 100% correct on top search engines, social media and directory
sites…so consumers can connect with you from their desktop or on the go via their Smart
Phone or Tablet! Correct listing data is also important for improving your site SEO!

61. Keeping your data clean and up to date is key
there are a lot of databases on the web!

62. Online Videos are a
Great Way to get
High Page Ranking

63. Top Ten Reasons you Need
need a Quality Web & Mobile Site
1. You only get one chance to make a Great First
Impression!
2. Professional Image – level playing field
3. Be Open for Biz 24/7 – instant Custom Gratification
4. Connect with on the go Consumers
5. Sell Products
6. Promote Services
7. It’s Your Online Brochure update-able any time
8. Generate Leads
9. Stay Connected to your Best Customers with your
Blog
10. Great Recruiting Tool

64. Smart Phone Friendly Mobile Sites that Match
Look and Feel of Main Website

65. Perfect for Customer Loyalty
& VIP Clubs
➙ Now link to it
 QR Code
 Keywords
 Redirect Code
 Your mobile call-to-action
 Build your VIP list
 Now engage with them

66. Capture Leads & Customers

67. Social Media
Management &
Customer VIP
Loyalty Programs

68. Social Media Drives More Repeat & Referral Business
Free or Nearly Things You Can Do!
• Most Important: Commit to the Content!
– Consistent, varied two way communication via multiple
channels. If you don’t have time, find someone who
does.
• Improve/Create Your Social Presence – Facebook,
Twitter & Google+, LinkedIn – they all are free!
• Use offline promotion to drive online fans
• Create Online Contests to generate to grow your fan
base
• Add Social links to all web promotions (site, email,
video, PR etc)

69. It all Starts with Good Content
High Page Ranking

70. Great Social Content goes well beyond
Promotional Offers
• Value added tips and ideas that position you as expert
• Photos & Videos – before/after, new products etc.
• Loyalty rewards only for followers
• Success stories, positive reviews
• Customer Recognition
• Employee and Vendor Partner Recognition
• Community Involvement and Giving Back
• Yes, sync off line marketing promotional messages but
don’t over do it

71. Create a Customer Loyalty Program
“What would it mean for your Business if
Your Current Customers Shopped with you
one more time a month?”
News of Your Store Via Multiple Channels Your Happy Customers

72. Right About Now…You Might be Thinking….
Wow – that’s a lot of Stuff…
I’m so Busy already Running my Business!

73. Three Turn Key Solutions for helping you
Leverage Digital Media to Grow your Business

74. Digital EXTRA
According to Nielsen, 89% of consumers research products and services online before making a purchase. 83% of Consumers
prefer Google and most never go beyond Page One of their Search result. High Page ranking or “Visibility” is critical for
Merchants who want to be Open for business to connect with potential new customers actively searching for them! The
Skagit Valley Herald digital services has multiple strategies for high page ranking, including:
Optimized Local Business Geo Targeted Video
Listings
We optimize and enhance your local business listing info We produce custom video infomercials and optimize
on Top 100 search engines, directories and social media them on YouTube for your key words and location.
sites to ensure accuracy and improve SEO. Includes Videos are produced with pro voice talent, music and
Google Plus Local optimization. high quality images.
Real Time Reputation
Online & Print Marketplace Management
Enhanced listing in our online marketplace with optimized “Rep Man” monitors the web for any social mentions,
feature page plus logo listing every Sunday in the GoSkagit ratings and reviews, reporting instantly both positive &
Local Marketplace print & online directory. negative comments. Also monitor your visibility and that
of your competitors!

75. Geo Targeted Videos Drive High Page Rank

76. Local Business Listing Bundle
Keep your business listings
100% accurate and 100% consistent,
100% of the time.
• Claiming & Updating of the Big Three – Google, Yahoo, Bing – to include photos,
video, top key words, categories, description and more
• Newspaper.com Marketplace Listing & Profile Page – we enhance your logo listing
and optimize your profile page in newspaper.com marketplace
• Enhanced Standardized Listings across Top 100 + Platforms - We securely certify
and standardize Business Name, Address and Phone (NAP) and actively manage it
24/7 across 100+ platforms.
• 90% of Local Searches happen on our Network - We get your listing to the largest
network of local search platforms in the industry, so your certified business listings
reach sites where over 90% of U.S. consumer local searches occur.
• Beyond the Desktop - Our network of 100+ best-in-class local search platform
partners spans applications from desktop and mobile to social, industry-vertical
and other specialty directories.
• Newspaper Print Directory Logo Listing - Includes weekly logo listing in printed
newspaper directory with company contact info, web address and more.

77. Reputation Management
Real Time Alerts inform immediately with
link to the exact posting

78. Reputation Management

79. Social PLUS
The Social PLUS bundle includes everything in our base Digital EXTRA package plus offers complete
Social Media Optimization and monthly Management of Facebook, Twitter and Google Plus. Social
Media is “Digital Word of Mouth”, a cost effective way to drive more repeat and referral business from
your existing customers, fans and followers.
Digital EXTRA
You get everything we offer in our Digital EXTRA We Build Your Social Presence
package PLUS these great Social Media solutions Set up of Facebook, Twitter and Google+ with
to ensure you digital success. your photos and info.
We Plan & Sync the Message
We meet with your team to ensure offline syncs with
online message and then manage Social hands free to
you!
We distribute Your Message
Via Social Big 3, YouTube and
Our Local Marketplace.

80. Social Media is Digital Word of Mouth and when combined
with Email and Text Customer Loyalty Programs is an effective
way to drive more repeat and referral business
Plan & Sync the Message Distribute the Message via
Social, Video, Blog, Text &
We meet with your team regularly
to ensure offline syncs with online Email Channels
message and then manage all
postings hands free to you!
Marketing &
Social Media Calendar
The Message can include: • Your Charitable Efforts/Giving Back
• Marketing messages • Contests & Promotions
• Coupons/Special Offers • New Product/Service announcements
• Customer Loyalty Promotions • Product & Service Videos
• Customer Testimonials & • Employee & Vendor Recognition
Reviews

81. Social Loyalty PLUS
Everything in the Social PLUS bundle plus design of Custom Mobile Website, custom Email Newsletter,
creation of a Custom Video Infomercial to play on your web and mobile sites, distributed on YouTube,
optimized for Google, set up and management of Loyal Customer Club email and text club, including in
store collateral and online, mobile registration. All managed in sync with your Social Media
Digital EXTRA
You get everything we offer in our Digital EXTRA Social Plus
package PLUS these great Social Media solutions Set up and managemeent of Facebook, Twitter and
to ensure you digital success. Google+ with your photos and info.
Text and Email
Customer loyalty email and text database and
distribution management, Blog updates and monthly
contest promotions.
We distribute Your Message
Via Social Big 3, YouTube and
Our Local Marketplace.

82. Create a Customer Loyalty Program
“What would it mean for your Business if
Your Current Customers Shopped with you
one more time a month?”
News of Your Store Via Multiple Channels Your Happy Customers

83. Digital PREMIUM
Dig you know that Smart Phones now make up more than 50% of all Mobile Phones? And that consumers doing a Search on a
Smart Phone follow up with the Merchant 61% of the time by phone or visit? Yet, it is estimated that 85% of Local Merchants
do not have a Smart Phone friendly site. The perfect compliment to your Social Media and Email Marketing campaign, the
DIG! mobile programs offer a variety of options, including:
Digital Social PLUS
EXTRA
You get everything we offer in our Digital EXTRA You get everything we offer in our Social PLUS
package. package .
New Website including Mobile
Smart Phone Friendly
It matched the look and feel of
your existing site, easily
connecting potential customers
Fully Customized Website with one click to call, driving
Our team of professional web designers will work with directions, social media and your
you to build a custom website that you can be proud products and services. This is
of. Change it as often as you like with one quick phone truly a must have!
call to your account manager.

84. Search Optimized Web & Mobile sites get you
found online and by consumers on the go
Guarantee Digital has a variety of options to
give any business a professional, search
engine optimized presence for both Web and
Mobile sites.
Custom 2-4 Page Blog or Microsite – this
highly polished, professional site is a great
compliment to your existing site or can stand
alone. Easily update-able as part of your
monthly communication plan. Optimized for
Mobile.
Custom Websites – professionally designed,
completely custom, optimized for
search…packages starting at 8 page and up.
All include Blog page, Mobile optimization
Mobi Sites: We can optimize your existing
site for Smart Phones, so you can connect
with consumers on the go.

85. Sample Web, Mobile, Social Sites

87. Web and Social
Management

88. Blog, Social and Mobile
Design & Management

89. Web, Social and Mobile
Design & Management

90. Reach on the Go Consumers
with Mobile Marketing
Did you know that Smart Phones now make up more than 50% of all Mobile Phones? And that consumers doing a Search on a
Smart Phone follow up with the Merchant 61% of the time by phone or visit? Yet, it is estimated that 85% of Local Merchants
do not have a Smart Phone friendly site. The perfect compliment to your Social Media and Email Marketing campaign, Our
mobile programs offer a variety of options, including:
Smart Phone Friendly website that matches the look and feel of your existing site,
easily connecting potential customers with one click to call, driving directions, social
media and your products and services. This is truly a must have!
Create a Loyal Customer Text & Email Club!
Send special text and email offers to your most loyal customers
We’ll manage them both, plus post to your Social Media pages
Text Appointment Reminders
Send special text reminders to customers before their next appointment. Self serve
scheduling feature allows you to program in advance. Since 98% of all text messages are
read, this cuts down on missed appointments!

91. Get Your Free Digital
Check Up!
No obligation 3 Point Inspection!
1. Free Visibility Report
2. Free Google Ranking Report
3. Reputation Audit
Find Out What’s Being Said About You Online!
Guarantee Digital is pleased to provide the following reports to help Local Businesses
get a clear picture of how they appear to consumers searching
for them online.
What’s Your Find-a-bility? How do you Rank vs. your Competition?
Visibility Report shows how and if consumers find you online.
What’s Your Online Reputation? Find out what consumer sentiment is about
your business…and if the buzz is good (or not!)
Ready for Mobile Consumers? How does your site look on a Smart Phone? Is
it easy to dial your number, get directions to your business?
For more information and to get your free report, connect with us at 800.583.9113 or visit
www.guaranteedigital.com

92. Mobile Site Grader shows how your site
looks on a Smart Phone

93. Questions?

94. Next Steps: Let’s Meet Soon to review
Your Free Reputation & Mobile Site Audit