Whats In It For Me - Web2.0

Web2.0
That‘s what we still talk about!

Hey buddies, friends, followers…

This presentation is a mesh up!
In webby talk a so called
cool remix!
Almost all slides originate from
presentations on slideshare.com

Web2.0

Who has invented
this „Buzzword“?

Tim O‘Reilly

"You can thank Tim O’Reilly for all those classy computer-nerd books with line-art camels
and gnus on the cover. But O’Reilly is more than a publisher. He’s also a vocal member of
the net community and one of the ardent supporters of the open source movement. "
--Ziff Davis Smart Business

http://www.ﬂickr.com/photos/takeshi/437014292/

Web2.0

• Outcome of a brainstorming between Tim
O´Reilly & Dale Dougherty after the
dotcom crisis in 2004.
• The brainstorming focused on how the web
had changed.

In the initial brainstorming, they formulated the sense of
Web 2.0, by example
Web1.0 (~Broadcasting) Web2.0 (~Dialog)
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
http://www.oreilly.de/artikel/web20.html

designing
Actively participating user
Passively participating user
individual communication

public communication

Observing Effective Community Management for the
Alumni Portal Deutschland
(Prof. Dr. Jens Böcker) - Page 13

http://oreilly.com/web2/
archive/what-is-
web-20.html
please read the original document to get the main idea.
Further reference: http://oreilly.com/web2/

•Web2.0 = Versioning of the Web.

• Today Web2.0 is often equated
with social media & social
software.

http://theconversationprism.com

Social Media will be in fututre
somewhat of a fragmented
„mass media“

So, how big is it right
now?

2/3 of the global internet population visit
social networks.
Nielsen, Global Faces & Networked Places 2009

http://www.ﬂickr.com/photos/wishymom/566394520/

http://bit.ly/47dP6a

Visiting Social Sites is now the 4th most popular
online activity - ahead of personal E-Mail
Nielsen, Global Faces & Networked Places 2009

http://bit.ly/47dP6a

If Facebook was a country it
would be the world’s 3th
largest between India (2nd)
and the United States (4th).
390+ Million Users
#1 site in global minutes

Comments
+153% year to year growth rate
6 Billion+ minutes spent on Facebook each day
2 Billion+ pieces of content shared every week
2 Billion+ photos
14 Million+ videos shared every month Morgan Stanley - Economy + Internet Trends,
350.000+ applications October 20, 2009, Page 42
1Million+ developers http://www.ﬂickr.com/photos/34469970@N02/3206322637/
http://bit.ly/31uVZv

20 hours of video are
uploaded to YouTube
every minute (May 2009)

The #2 largest search engine in the world is YouTube

445+ Million Users
#2 site in global minutes

Comments http://bit.ly/47dP6a
+35% year to year growth rate
1 Billion+ video views each day Morgan Stanley - Economy + Internet Trends,
October 20, 2009, Page 42

50 million users worldwide.
One new member per second.
About half members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.

http://press.linkedin.com/about
http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/

55+ Million Users
+1171% Y/Y growth rate (2009)
~5+ thousand tweets per second during peak times

Twitter played a major democratic communication role during the Iran Election 2009

http://www.ﬂickr.com/photos/newtoncalegari/1809491137/
http://www.ﬂickr.com/photos/fortrel/2034452099/
Morgan Stanley - Economy + Internet Trends, October 20, 2009, Page 42
http://bit.ly/3PJgda

I don’t buy my internet news in a
newspaper, I pick it out from a broad
and fast-moving stream of fragments
and favourites and recommendations
garnered from twitter, blogs, feeds
and aggregators and it’s all free.

I might want one little piece of the
Guardian one day, two little pieces of
the Times the next, I don’t want either
all the time so why should I buy 12
month’s worth? (http://bit.ly/3pi0tV)

Remember?
Web2.0 era
officially
begins 2004

http://bit.ly/j9yUd

„Ok so far, Jens. But
what´s in it for me?“

Well, the goods of
social media are
social objects, but the
currency to buy them
is you!

The goods of social media
are social objects…
Service Object
Flickr Photos
Amazon Products
YouTube Videos
Twitter Messages
del.icio.us Bookmarks
LastFM Music
Blogger Blogs
LinkedIn People

… but the currency to buy them are you!

http://bit.ly/2i5eAR

Thank You
twitter.com/krahe
This presenation will be uploaded to
slideshare.com.

Links
• http://www.flickr.com/photos/takeshi/437014292
• http://oreilly.com/web2/archive/what-is-web-20.html
• Effective Community Management for the Alumni Portal Deutschland (Prof. Dr. Jens Böcker)
• http://oreilly.com/web2/
• http://bit.ly/47dP6a
• http://theconversationprism.com
• http://www.flickr.com/photos/wishymom/566394520/
• http://bit.ly/47dP6a
• Morgan Stanley - Economy + Internet Trends, October 20, 2009 (http://bit.ly/3EUyab)
• http://www.flickr.com/photos/34469970@N02/3206322637/
• http://press.linkedin.com/about
• http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/
• http://www.flickr.com/photos/newtoncalegari/1809491137/
• http://www.flickr.com/photos/fortrel/2034452099/
• http://bit.ly/3pi0tV
• http://bit.ly/j9yUd
• http://bit.ly/2i5eAR
• http://bit.ly/J69Ld

If I forgot a link - I am sorry about that.

Whats In It For Me - Web2.0

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