1. Resumejourney.com
Corporate Identity
Overview
Photobook - The brief
Find an object and 2 photographs.
Using a digital camera take several photos of the same object from
different angles and save the files using standard naming conventions
(minimum of 4 photos).
Use a scanner to scan the 2 photographs (colour or greyscale or lineart),
make note and use metadata tags to store the scanner settings within the
image file and save using standard naming conventions.
Use Photoshop to combine the above object photographs and the scanned
photograph in one image file, in a way that shows you have an
understanding of visual design and communication principles.
Create a Photobook showing all of the above images, record the settings,
metadata here as well. It should be a single-page book with a navigation
system on each page (next, previous, home). The size of Photobook is up
to you.
Objectives
To create a photobook with interactive features such as page curls.
Navigation and Master pages to be applied.
Manipulating photographs with Photoshop.
Exploring InDesign.
Schedule and Budget
Friday 17th of August 2012 Target date.
Budget $80,000
Target Audiences
Google
Adobe
Microsoft
Universal Studios
Key Messages
Creative Webmaster
Kindness is not a weakness as it is a strength
Call to Action
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2. Resumejourney.com
Corporate Identity
Superstar Designer
A mini mansion
A good life
World Peace
Collaboration around the nation
Creative Considerations
Format – web, print, video, sound
Layout – considerations in accordance to brand guidelines
Tone – personality or voice that resonates with the audience or as
required in accordance to brand guidelines
Visual – color palette, typography, graphics, photography, logos, icons
Localization – any language or regional considerations or requirements
Resources
Brand guidelines
Existing source materials, including business plans, technical
documentation, or websites.
Competitive analysis
Benchmarks or best of breed comparable examples
Legal considerations
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