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Blogging Basics for Educators
- 1. Blogging Basics Katie Stansberry [email_address] “A blog is merely a tool that lets you do anything from change the world to share your shopping list.”
Hinweis der Redaktion
- Microsoft had the problem of customer distrust. The company was seen as big and unresponsive. MS used blogs to reveal that individual employees do care and they are willing to provide a lot of value with product and developer information. MS blogs showed what the MS culture is really all about.
- Set-up, research and write a quality blog takes time
- SF Farms discusses all kinds of topics, not just those related to their products- organic farming, healthy lifestyle - demonstrates expertise.
- Word of mouth and reciprocal relationships/networks are not new! Now they are just more visible. Converse with bloggers on your own blog - this sets up the next point - and comment on their blogs. Commenting not only builds dialogue, it builds traffic back to your blog.