Session 5 from Acceptiv Online Distribution Conference Sept 2017. Breakout discussion covering challenges and opportunities in moving to an online distribution strategy

1. Challenges and Opportunities
Steve Fretwell
Advisory Board Chair
Acceptiv Inc.
Acceptiv Confidential

2. Yin-Yang
Two forces in the universe, according to a Chinese theory: yin is the
passive, negative force, and yang the active, positive force. According
to this theory, wise people will detect these forces in the seasons, in
their food, and so on, and will regulate their lives accordingly.
2Acceptiv confidential

3. Tables choose one from the following subjects
• Channel conflict; direct to consumer, agents, omni-channel
• Developing the business plan for leadership; making the case
• Regulatory considerations; external data, signatures, replacement
• Building the team; players and structure
• How much extra will people pay for online convenience?
• Product and pricing considerations; same products, same prices
• Value added services
• Cross selling; yes, no, what, when, how, cost impact
• Lessons learned from other online retailers
• How to stand out versus other offerings, and progress a prospect
from acquisition to transaction
• Other ideas?
3

4. Challenges and Opportunities
Steve Fretwell
Advisory Board Chair
Acceptiv Inc.
Acceptiv Confidential