Presentation given at the Canadian Institute of Actuaries Annual meeting on social media. This presentation focuses on using social media for networking.

1. SESSION/SÉANCE : 27
Does Social Media Work?
SPEAKER(S)/CONFÉRENCIER(S) :
Kevin Pledge
kevinpledge@gmail.com
@kevinpledge

2. Social Media includes ….
Social media
Social networking
Blogging
Sharing
Your website

3. Social Networking

4. Networking
…. the Elmer Leterman story

5. Social Media Myths
It’s a numbers game

6. Social Media Myths
Social media is for the
younger generation

7. Uses of Social Media
Self-improvement
Recruitment
Selling

8. Self-improvement
Uses of Social Media

9. Recruitment
Uses of Social Media

10. Selling
Uses of Social Networking

11. Selling using Social Media – Technique #1
Website / Blog

12. Create
Remarkable
Content
12
Selling using Social Media – Technique #1

13. 13
Use a
Content Management
System (CMS)
Selling using Social Media – Technique #1

14. et found
14
Selling using Social Media – Technique #1

15. Test your Website at
marketing.grader.com
(for free)
15
Selling using Social Media – Technique #1

16. 16
Track Performance using
Google Analytics
(for free)
Selling using Social Media – Technique #1

17. Selling using Social Media – Technique #2
Participate
but don’t try to sell anything

18. 18
Selling using Social Media – Technique #3

19. 19
Selling using Social Media – Technique #3

20. Finally….

21. Golden Rule of Social Media

22. Golden Rule of Social Media
“personality can open doors,
character keeps them open”
- Elmer Leterman

23. Kevin Pledge
kevinpledge@gmail.com
416 949 8920
@kevinpledge
ca.linkedin.com/in/kpledge
actuarialreview.com
kevinpledge.com
23
Thank You