Emergence of the analytics appliance and big data - Gartner Business Intelligence Conference 2012. IBM and Fox Filmed Entertainment session

1. Sarath Ramaswami, VP of IT Krishnan Parasuraman, CTO, Digital Media
Fox Filmed Entertainment Netezza and Big Data, IBM
The New enterprise data platform :
Emergence of the analytics appliance and big data
Gartner Business Intelligence Summit, April 2-4, 2012

2. Talking points
The Changing Enterprise Data Landscape : Key Drivers
How are enterprises adapting to the changing landscape?
Fox Filmed Entertainment’s Perspective
IBM’s integrated data platform solution

3. The Changing Enterprise Data Landscape
Key Drivers

4. 1. Analytics gives you an advantage

5. 1. Analytics gives you an advantage
Organizations that lead in
analytics outperform those Top Performers are more
who are just beginning to likely to use an analytic
adopt analytics approach over intuition
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study.
Copyright © Massachusetts Institute of Technology 2010.

6. 2. Big Data is Here
12 TB of tweets being
created each day.
Unstructured data will grow by
More than 30M networked
sensors, growing at a rate
>30% per year.
650% in 5 years
Every day, the NYSE captures
1 TB of trade information.

7. 3. Complexity is out. Simplicity is in
Emergence of Data Warehousing Appliances
• Dedicated devices
• Optimized for purpose
• Complete solution
• Fast installation
• Very easy operation
• Standard interfaces
• Low cost

8. 4. Parallel Data Processing is commoditized

9. 5. Latency is out. Real Time is in

10. The Changing Enterprise Data Landscape
Workloads
Big Data Advanced Analytics
Deployment
Models
Appliances Cloud
SQL
Data Access
Real Time Map Reduce

11. How are Enterprises Adapting to the
changing landscape?
Fox Filmed Entertainment’s Perspective

12. Who are we?
Fox Filmed Entertainment is a global leader in movie production and distribution

13. Existing Solution
Traditionally, We have focused our efforts on solutions within our Business Units
leading to Data Silos across the enterprise

14. Industry Challenges
Explosion in format and channels through which content is viewed and delivered
Digital Media
Changing Release windows

15. Enterprise Information Framework
Establish an Information framework to support the changing landscape of the business
Key Considerations
Technology
Data Management
BI Platform Business Intelligence capabilities
Business Analytic capabilities
Agile Methodology
Process
Information Governance
Program Management
People BI competency Center

16. Enterprise Data Warehouse Platform
You have many choices. What is right platform for your organization?
Cloud Appliance
Software Hardware

17. How can we leverage Social Data?
How can we transform the Enterprise? 8
How can we transform the Enterprise? 8
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18. IBM’s integrated data platform offering

19. Enterprise Data platform – Key Considerations
Analyze Extreme Volumes of Data
Analyze Wide Variety of Data
Enterprise Data
Analyze Data in Real Time
Platform
Discover & Experiment
Governance

20. Smart Consolidation for Smart Analytics
Netezza
• Extreme Performance
• In-Database Analytics
• Scalable Appliance
Streams
IBM’s Big Data • Act on Data “In-Motion”
Platform • Real time analytics
• Alerts/Actions
Big Insights
• Hadoop
• Unstructured Data
• Complex Analytics

21. IBM Netezza – Powering the Age of Analytics