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Written in 1960, the article revolutionized the thought processes of business managers who were narrowly focused on the products they sold—they were short-sighted or myopic, as Levitt calls it. It is important to define an industry by asking a simple question—“what business are we in? To ensure growth, companies must define their business properly based on customer needs and desires. Businesses are actually customer satisfying institutions/entities. my·o·pi·a lack of imagination, foresight, or intellectual insight

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5 s methodology

5 s methodology

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History Ever since 1947 the Cadbury is in India, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. Indian Chocolate Industry's The company is one of the oldest and strongest players in the Indian confectionary industry with an estimated 68% value share and 62% volume share of the total chocolate market. The brand of Cadbury is known for its exceptional capabilities in product innovation, distribution and marketing.

Market research on India Chocolate Industry 2018

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The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney. It is one of the largest media and entertainment corporations in the world. It’s the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC). Pixar Animation Studios was started by John Lasseter & George Lucas Pixar was initially a computer graphics division owned by film maker George Lucas known as Lucas film limited. In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull.

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Tata Tea Tata Tea is the most popular tea brand in India and presently holds the maximum share of tea segment in India. Tata Tea is a tea brand of Tata Global Beverages Limited, a subsidiary of Tata Group, involved in production and distribution of non-alcoholic beverages.which was set up in 1962 as a joint venture of James Finlay and Company and Tata Sons. The company currently operates in all the continents of the world. Its other brands are mentioned below: Tetley Vitax Good Earth Jemca Brooke Bond Taaza Brooke Bond Taaza is a famous and popular tea brand from the British-Dutch consumer care conglomerate called Unilever. Taaza is the name given to a new type of tea introduced by the Brooke Bond tea company. The tea leaves of Taaza provide a unique taste and the much-needed refreshment to the minds of people. Packed tea industry

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One of the fastest growing sectors in India, with a total size of about INR1160 billion (INR 1,16,000 crore) OR US$ 26.5 billion. In Dairying, 75 million women are engaged as against 15 million men. Sustained rise in per capita income and urbanization are fuelling rapid growth in demand for milk. The per capita availability of milk is 226 grams per day. The world average of 285 grams per day The minimum nutritional requirement is 280 grams per day as per Indian Council of Medical Research. Pasteurized packed milk

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Credit rating for debts

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Consumer perception

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Motivation is the driving force within individuals that implies them to action……. TYPES OF MOTIVATION Positive Motivation Negative Motivation Extrinsic Motivation Intrinsic Motivation Represents the drive to satisfy both physiological and psychological needs through product purchase and consumption Gives insights into why people buy certain products Stems from consumer needs: industries have been built around basic human needs

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Chennai

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2. Photo by freefotouk

3. Photo by max_wedge

4. Photo by chrismar

5. Photo by Ravages

6. Photo by VinothChandar

7. Photo by Kumaravel

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