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Museum Learning via Social Media:
                                 Can interactions on Twitter enhance the museum learning experience?
                                                                                                                                                         Research Questions
                                                                                                                                                         • How can museum spaces, artefacts and
Introduction                                                                                                                                             social media tools be used to create
New technologies and online services have                                                                                                                participatory learning experiences which
changed the traditional ways of                                                                                                                          are engaging and meaningful?
communication and learning radically. Such                                                                                                               • How do young people’s online interactions
                                                                                           Personal                                                      help them to engage meaningfully with
developments bring unique and
fundamental opportunities, alongside
                                                                                           Context                                                       museum content and make sense of their
challenges, for rethinking learning in both                                                                                                              experiences?
formal and non-formal learning spaces,
                                                                                                                                                         Methods
such as museums and schools.
                                                                                                                                                         This research employs case study research

Description                                                          Social                                       Physical                               methodology. Methods included: pre- and

The museum visit was designed around the
                                                                    Context                                       Context                                post-test questionnaire, observations in the
                                                                                                                                                         classroom and the museum, track Twitter
theme ‘Get Up, Stand Up: Fight for your
                                                                                                                                                         and semi-structured interviews.
rights’. It is related to KS3 History
Curriculum. The Museum of London was                                                                                                                     Participants
                                                                                    Contextual Model for Learning
selected as the site of the study. The study                The museum learning experience is shaped by time and “filtered through the personal          A Year 9 History class in a secondary school
                                                             context, mediated by the social context and embedded within the physical context”
included a museum visit and some pre-visit                                                                                    Falk and Dierking (1992)   in Milton Keynes (n=29).
and post-visit classroom based sessions.
                                                                                         “I like that...cos you got to see other people‟s opinions...you can
Why                       ?                                                              see how they interpret it [...] „You could just look back at it and

•popular ‘microblogging’ service                                                         look through it...and just see what different opinions...the most

•synchronous and asynchronous attributes                                                 important thing...everyone has an opinion‟” (Nina)

•effective educational tool (Elavski et al; Junco et al.)                                “With the tweeting...you get lots of opinions on what you have
•easy to use, simple web and iPhone app interface                                        posted, forming judgments, and the best part...you can get some more
                                                                                         information, particular items you are interested in and search about it.‟”(Neil)
        Koula Charitonos
        Research Student CREET/IET                                                      “I really enjoyed it, it was a brilliant way of learning and very interactive...” (Sara)      (Data from interviews )
        K.Charitonos@open.ac.uk/ @ch_koula                      Data from Twitter

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Museum Learning via Social Media_OUposter

  • 1. Museum Learning via Social Media: Can interactions on Twitter enhance the museum learning experience? Research Questions • How can museum spaces, artefacts and Introduction social media tools be used to create New technologies and online services have participatory learning experiences which changed the traditional ways of are engaging and meaningful? communication and learning radically. Such • How do young people’s online interactions Personal help them to engage meaningfully with developments bring unique and fundamental opportunities, alongside Context museum content and make sense of their challenges, for rethinking learning in both experiences? formal and non-formal learning spaces, Methods such as museums and schools. This research employs case study research Description Social Physical methodology. Methods included: pre- and The museum visit was designed around the Context Context post-test questionnaire, observations in the classroom and the museum, track Twitter theme ‘Get Up, Stand Up: Fight for your and semi-structured interviews. rights’. It is related to KS3 History Curriculum. The Museum of London was Participants Contextual Model for Learning selected as the site of the study. The study The museum learning experience is shaped by time and “filtered through the personal A Year 9 History class in a secondary school context, mediated by the social context and embedded within the physical context” included a museum visit and some pre-visit Falk and Dierking (1992) in Milton Keynes (n=29). and post-visit classroom based sessions. “I like that...cos you got to see other people‟s opinions...you can Why ? see how they interpret it [...] „You could just look back at it and •popular ‘microblogging’ service look through it...and just see what different opinions...the most •synchronous and asynchronous attributes important thing...everyone has an opinion‟” (Nina) •effective educational tool (Elavski et al; Junco et al.) “With the tweeting...you get lots of opinions on what you have •easy to use, simple web and iPhone app interface posted, forming judgments, and the best part...you can get some more information, particular items you are interested in and search about it.‟”(Neil) Koula Charitonos Research Student CREET/IET “I really enjoyed it, it was a brilliant way of learning and very interactive...” (Sara) (Data from interviews ) K.Charitonos@open.ac.uk/ @ch_koula Data from Twitter