How to involve the customer in the innovation funnel
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Presentation given on 21st of June 2012 at the EFMA Banking on innovation conference. The presentation shows a couple of crowdsourcing examples & learnings of Rabobank. Learn more about crowdsourcing by reading the C2B revolutie. http://www.c2brevolutie.nl/
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How to involve the customer in the innovation funnel
- 1. 1
- 2. how to involve the customer in the innovation funnel 2 21st of June 2012
- 3. Maarten Korz innovation manager 3 @korz
- 4. traditional
- 5. cooperation
- 6. 6
- 7. 10 million customers 59,000 employees 48 countries 7
- 9. ict vision innovation increase sharing trends & projects innovative knowledge strategy capabilities
- 10. thought trendrapport vision & leadership 2 trend radar ict strategy participation 1 trends trend sessions communication workshops 1% ADM portfolio education innovative 4 capacity innovation embed award innovation 3 strategy evaluate projects Go/No Go sandbox knowledge share suppliers 5 excursions RINO & TET external lectures innovation table networking
- 11. customer employee proof of ideas concept project businesscase implementation strategy supplier time
- 12. business value 12 it costs
- 14. smile watch learn try act 14
- 15. idea concept pilot implementation exploitation 15
- 16. idea concept pilot implementation exploitation 16
- 17. idea concept pilot implementation exploitation 17
- 18. idea concept pilot implementation exploitation 18
- 19. idea concept pilot implementation exploitation 19
- 20. idea concept pilot implementation exploitation 20
- 21. idea concept pilot implementation exploitation 21
- 22. learnings Challenges do work! Which platform > depends on your question & targetgroup Involve legal department: Intellectual property Motivation for people > working for Rabobank brand 22
- 23. learnings Briefing: be specific / short briefing Product development is difficult because of lack of knowledge of business by the crowd Use first applicants as good example Embed crowdsourcing in your business process 23
- 24. do it your self outsourcing crowdsourcing 24 core proces of bank
- 25. questions? 25 @korz