nimble bee

1. NIMBLE BEE
DESIGN COMPETITION

2. KORTRIJK.IN 4 Mrt 2016
ACCELERATING
INNOVATION?

3. Nimble Bee Design
Competition
ACCELERATING
INNOVATION

4. Accelerate innovation by tapping into an
agile network of stakeholders,
opportunity seekers, problem solvers and
market developers.
The CogniStreamer Engagement
platform empowers open innovation and
crowdsourcing, enabling your company
to be nimble and creative in order to grab
and monetize opportunities quickly.
OPEN INNOVATIONECOSYSTEM ENGAGEMENT
DESIGN
PHASE
BUILD
PHASE
© 2015 COGNISTREAMER – MANAGED INNOVATION
SERVICES
4Innovation Services

5. Nimble Bee Design
Competition
NIMBLE BEE DESIGN COMPETITIONNIMBLE BEE DESIGN
COMPETITION

6. HOW DOES IT WORK?

7. ACCELERATING
INNOVATION?
Everything starts with a
clearly defined problem.
• Background
• Aim
• Task Definition
• Target Group
• Tonality
• Requirements
• Download materials
“READ THE FULL BRIEF HERE”

8. GLOBAL NETWORK OF UNIVERSITIES

9. Guided by professors,
students post their first
ideas and sketches in
private drawing boards.
They receive feedback
from the client.
COOPETITION

10. Students submit their
final ideas where all
universities can see them.
Client selects best 10
design using an in-app
review tool.
BENCHMARK

11. Designer’s concepts are challenged
by lead consumers.
This is where the real innovation
happens.
CONSUMER VALIDATION

12. Campaign Design &
Development
Designer Onboarding &
Launch Design Phase
Ideation and Iteration &
Design Submission
Expert Review &
Finalists Selection
Consumer Onboarding
& Launch Validation
Phase
Consumer Voting,
Commenting &
Volunteering
Designer – Lead User
Q&A sessions
Validated Design
Submission
Expert Review &
Winner Selection
Rewards & IP transfer
1
2
3
4
5
10
9
8
7
6
3 MONTHS PROGRAM

13.  Software technical setup
 Selection & recruitment student
designers
 Copywriting challenge briefs
 Registration & onboarding
 Legal framework
 Selection & recruitment consumer
community
 Communication & moderation
 Project management
 Platform training
 Contract & payment
administration
NIMBLE BEE SERVICES

14. BENEFITS

15. Accelerated Design & Validation
• ~50 fully developed designs/challenge
in less than 3 months
• 10 finished concepts validated by lead
consumer community
• IP purchase option
For companies “In order to get a broader view on a
specific problem in your organization,
collaborating with universities is a must.
NimbleBee plays a unique role and is a
good partner to coordinate the project
with all these universities.” - Heineken
“NimbleBee is a flexible partner with a
flexible IT platform that creates the required
process towards best results!” - P&G
ACCELERATION !

16. Accelerated Learning & Reputation
• Guided process & mentoring
• Feedback from companies & lead
users
• Financial Reward and Certificate of
Participation
For students
“The direct interaction with a company helped us
to develop not only as a designer but also as a
person.” Alexander Lizarralde, Mondragon
University, Spain
“This allowed us to have a professional
experience with guidance of great enterprises
and advantages of being an student.” Aura
Ramos, TEC Monterrey, Mexico.
“Nimble Bee was my first step to believe myself
that I can accomplish to understand and push
boundaries of my creativity.” Nihan Sigirci,
Istanbul Technical University, Turkey
ACCELERATION !

17. Accelerated Methods & Marketing
• International reputation
• Showcase talents of their students
• Be part of a network that is driven by
innovation in teaching methods.
For universities “It’s clear that sometimes we need to
use, and create, new ways to exhibit the
talent of our students, so the big ones
can see how powerful the new
generation of designers is. Nimble Bee
does that.” Iván Vidal, Dirección, IED
Madrid - Heineken
“It was an opportunity to be a part of the
Nimble Bee competition. Even the structure
of the whole process was innovative.”
Gülname Turan, Istanbul Technical
University
ACCELERATION !

18. ACHIEVEMENTS

19. P&G TIDEPODS CHALLENGE

20. P&G BIGSIZE CHALLENGE

21. ABInBev SECONDARY PACK CHALLENGE

22. SOME STATISTICS
4 COMPETITIONS HELD, 1 RUNNING NOW.
466 DESIGNS SUBMITTED
931 STUDENTS PARTICIPATED
18 UNIVERSITIES / SCHOOLS PARTICIPATED
€87.794 PRIZE MONEY REWARDED

23. SOME STATISTICS
Total prize money, across all competitions
EUR 0 EUR 5,000 EUR 10,000 EUR 15,000 EUR 20,000 EUR 25,000 EUR 30,000
Appalachian State (USA)
Istanbul Technical University (Turkey)
Politecnico di Milano (Italy)
Academy of fine arts Warsaw (Poland)
Tongji University (China)
Mondragon University (Spain)
TEC Monterrey (Mexico)
Shih Chien University (Taiwan)
IED Madrid (Spain)
Howest (Belgium)

24. SOME STATISTICS
Ratio : winnings designs / submitted designs, across all competitions
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Istanbul Technical University (Turkey)
Appalachian State (USA)
Howest (Belgium)
Tongji University (China)
Shih Chien University (Taiwan)
Mondragon University (Spain)
TEC Monterrey (Mexico)
Politecnico di Milano (Italy)
IED Madrid (Spain)

25. SOME STATISTICS
0 20 40 60 80 100 120 140 160
ESAD (Portugal)
Uantwerpen (Belgium)
Academy of fine arts Warsaw (Poland)
UNESC (Brazil)
University of Cincinnati (USA)
Politecnico di Milano (Italy)
IUT De Chambéry (France)
Art Academy of Latvia (Latvia)
HKU Space (Hong Kong)
Appalachian State (USA)
Mondragon University (Spain)
Tongji University (China)
Tunghai University (China)
Istanbul Technical University (Turkey)
TEC Monterrey (Mexico)
Shih Chien University (Taiwan)
IED Madrid (Spain)
Howest (Belgium)
Total designs submitted, across all competitions

26. Thank you!
Wim Soens
Founder & Managing Partner
www.cognistreamer.com
@frakir
wim.soens@cognistreamer.com
WWW.NIMBLEBEE.UNIVERSITY