Everyone is a creator today. So everybody is using creator economy platforms. You might want to build a new platform. Or you are going to use a new platform. We show how to compare these platforms in terms of capabilities.

1. Yoram Kornatzky - 16 November 2022
Building Creator Economy
Platforms
Building and evaluating

2. The Creator Economy
The Passion Economy
• Podcasts
• Newsletters
• Instagram
• Digital art
• TikTok videos
• Coaching

3. Everyone is a Creator
Democratisation of creation
• Gen Z want to be creators
• Has a personal brand
• Create to promote yourself
• LinkedIn
• Ceeya is built for creators

4. Social Media Platforms
Place your creation on them
• YouTube
• TikTok
• Instagram
• LinkedIn
• Twitch

5. Twitch
Live streaming

6. Creator Economy Platforms
These are not social media platforms
• Substack
• Patreon
• Transistor - podcasts
• Mighty Networks
• Superpeer - coaching and courses
• Teachable

7. Substack
Newsletters

8. Patreon
Sponsorships

9. Transistor
Podcasts

10. mighty networks
Your creator community

11. superpeer
Live coaching and consulting

12. Teachable
Teaching

13. Dimensions of Platforms
A classification
• Live - streaming, coaching, the audience consumes it as you create it
• Fire and forget - create it, distribute it, the audience consumes it when it wants

14. A Creator Needs Both Forms
Digital Art
• Fire and forget - present your digital art - DeviantArt
• Live - the process of creation

15. IRL Gallery or Museum
The two dimensions
• Tour the gallery or museum at your own pace
• Participate in a guided tour or lecture

16. Auction Events Platform for Creators
Physical art
• Live auctions - a hybrid event run by an auctioneer (creator) with the audience
in the hall and online
• Timed auctions - run automatically

17. IRL Literature
Books
• People read books
• People want to hear the author and ask questions

18. Ceeya
An example
• Consumer-facing - your Ceeya profile
• Creator-facing - your dashboard

19. The Two Sides of Creator Economy Platform
Architecture
• Consumer-facing side - what your audience sees - a website of your own on
the platform
• Creator-facing side - where you create and upload your content

20. Architecture
Consumer Face
Creator Face
Platform Face
Database

21. The Creator Side
Essential Elements
• Profile Editor
• Rich Text Editor - text with bold, italic, headers, fonts, and colours
• Media - upload, editing, broadcasting
• Integrations - calendar, email marketing (ConvertKit), Zapier
• Payments - PayPal, Stripe
• Custom domain or subdomain

22. Integrations
Necessary
• Payments - PayPal, Stripe
• Calendar
• Chat
• Audio/Video calls

23. Discoverability
Optional
• Can you discover creators by browsing and searching?
• Available on social media
• But not in all creator economy platforms
• Not a gallery!

24. Cadence
The time axis
• Drops - a significant thing
• Continuous - you do it all the time
• Laylo - a platform for drops
• Live auction - major stuff
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April May June July August

25. Conclusion
Hope you got equipped to navigate the platforms