Few ideas about Playable magazine. You can follow the progress @ http://kormilainen.wordpress.com

1. Playable Magazine Ville Kormilainen MediaBizLab 2011

2. Problem Volumes of printed media aregoingdown Digital magazines and books = just magazines & books in differentformat Games & gamifying is takingspacefromtraditional media

3. Solution: Playable magazine ”Combinescoreelements of magazine with coreelements of casualgaming.”

4. Magazine: Coreelements Feeling Information Mirror to yourself Brandingyourself to certaingroup Preventboring Spendingtime Educational Freedom to choose

5. Games: Coreelements Achievements Skills Fun Progress Escapingfromthisworld Spendingtime

6. Playable magazine: coreelements Contestwith community Achievements, skills, progress, education Relaxing Fun, feeling, escapingfromworld, mirror 3) Personalization Avatars, brandingyourself to certaingroup, selectarticles, digdeeper

7. + = Angry magazine??

8. Revenues AppSales Branding & personalizing the magazine (avatars, specialarticles, secretlevels, hiddenpictures, hiddenstories…) Advertisement Gamesbyadvertisers Fromdigital to analog: posters, stickers, toys…

9. Possibletargetgroups: AngryBirdstargetgroup? Anyonefromone to 99. Easytargetgroups: kidsable to read, teenagegirls, teenageboys Othertargetgroups: +35 motherswith kids, olderpeople, kidsnotable to read, fashionfans, cookingfanatics…

10. How to? Build a concept in co-operation with existing magazine Focus on makinguniversalgamingconceptssuitable for allkinds of magazines

11. Challenges & possibilities Challenges: Costs a lot Needsdeveloperfitted to editorial team Possibilites: Costscanbecutteddown with scalableconcept Ultimate possibility for magazine industry (and newspapersalso!)