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MKT 421 Assignment Distribution channel Article Review
(sports apparel company)
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Purpose of Assignment A well planned distribution channel system is
a key component of the marketing mix that helps meet customer
demands and achieve company goals. This assignment will analyze
the role channels of distribution have in meeting the needs of
consumers in both a brick and mortar and online retail setting.
Scenario: You work for a newly formed sports apparel company and
your manager has requested you help the company decide on the best
distribution strategy to use for its products. You have begun research
on the strategies and methods available by reviewing relevant articles
on the topic. Based on your article review, you will decide what
strategy(ies) is/are best and explain the reasoning behind your
conclusion. Select an article from that is less than five years old on
the role of distribution channels in marketing. Compose a 1,050-
1,200 word article review covering the following: • Define what a
distribution channel is and discuss why it is important to the
marketing process. • Discuss the differences between direct and
indirect distribution channels. • Introduce the article and its
author(s) and give a brief summary of its core message(s). • Analyze
the relationship distribution channels have to maintaining a satisfied
target market. • Compare and contrast similarities and differences in
distribution strategies for online versus brick and mortar businesses.
Use examples from a company you admire or your own work life
examples to illustrate your points. • Recommend distribution
strategy(ies) for the company and what reasoning led you to conclude
this was the best solution.
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MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers)
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This Tutorial contains 2 Papers Purpose of Assignment
Understanding marketing as a multi-step process relying on building
successful customer relationships is essential to helping organizations
grow and achieve their goals. This assignment defines marketing, the
customer value proposition, and creating mutually beneficial
relationships between the organization and target, as well as applies
these concepts to the student to create a personal brand. Assignment
Steps Scenario: You have just graduated from the University with
your Bachelor's Degree. You have decided either to seek a promotion
at your current work, explore new career opportunities, or open your
own business and are using your marketing knowledge to position
yourself for career growth. Develop a 1,050-word response to the
following using the scenario above: · Provide a definition of
marketing from the American Marketing Association. Define the
customer value proposition. Discuss the differences between the
marketing process and advertising, the goals of creating a strong
customer value proposition, and the unique relationship that exists
between company and customer. · Use your workplace, a company
you would like to work for, or an entrepreneurial vision and apply the
concepts of the customer value proposition and relationship marketing
to their operations. Introduce who the company or business idea is
and what they do. Provide examples demonstrating how the company
uses these concepts successfully. Are there any ways they can
improve in these areas? How? · Determine how your own personal
brand links to the organization's customer value proposition. Discuss
ways you can integrate a customer value proposition and use
relationship marketing to position yourself the best. Please share

examples to illustrate your thoughts and reasoning. Cite a minimum
of two peer-reviewed sources
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MKT 421 Entire Course
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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT
421 Week 4 Apply Marketing Lemonade (Part 1) MKT 421 Week 5
Apply Marketing Lemonade (Part 2) MKT 421 Week 1 Practice 4P’s
of Marketing MKT 421 Week 2 Practice Market Research Process
MKT 421 Week 3 Practice BMW Video Case MKT 421 Week 4
Practice Final Price and Profit Equations MKT 421 Week 4 Practice
Supply Chain Video Case MKT 421 Week 5 Practice Product
Advertising at Kellogg’s MKT 421 Week 5 Practice Google An
Integrated Marketing Communications Perspective MKT 421
Assignment Understanding Marketing and Customer Relationships (2
Papers) MKT 421 Solving the Problem Five-Step Marketing Research
Approach Presentation (2 PPT) MKT 421 Mapping the Product Life
Cycle (PLC) Presentation MKT 421 Assignment Distribution channel
Article Review (sports apparel company) MKT 421 Signature
Assignment The Entrepreneurial Marketing Manager MKT 421
Components of a Marketing Plan Part 1 Product, Target, Strategy
Planning, Positioning, and Brand MKT 421 Components of a
Marketing Plan Part 2 Price, Promotion, Environment, and the
Concept to Commercialization Process MKT 421 Final Exam Guide
(New, 2018) MKT 421 Week 1 Marketing and Buying Behaviors
MKT 421 Week 4 Logistics and Distribution

==============================================
MKT 421 Final Exam Guide (New)
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1. A __________ isa road map for the marketing activities of an
organization for a specified future time period, such as one year or
five years. marketing dashboard marketing plan operation plan
mission statement 2. What is meant by “accelerating the process?”
Increase advertising costs during product launch Speed up new
product time to market Identify major competitors early Create a new
market space 3. The product life cycle refers to __________.a
concept that describes the stages a new product goes through from
product concept to commercialization the average life span of a
product a concept that describes the stages a product goes through in
the marketplace—early growth, accelerated development, maturity,
and decline a concept that describes the stages a product goes through
in the marketplace—introduction, growth, maturity, and decline 4.
Jay stops at the shopping mall to purchase a new pair of jeans
from the Diesel store. He is the ultimate consumer in a pipeline from
the producer through intermediaries, including the clothing store. This
pipeline is actually a _______. marketing channel marketing tunnel
consumer market distribution matrix 5.What is the marketing
objective for the growth stage of the product life cycle? maintain
brand loyalty minimize promotion increase market share stress
differentiation 6.Marketing refers to: the production of products or
services that will generate the highest return on investment. the
activity for creating, communicating, delivering, and exchanging
offerings that benefit its customers, the organization, its stakeholders,
and society at large. the activity involved in getting a product or
service from the manufacturer to ultimate consumers and
organizational buyers. the process of identifying target market
segments for a product or service. 7. Variables such as location, the
North American Industry Classification System (NAICS) code, and

type of buy are all examples of ways to: promote NAFTA. segment an
organizational market. forecast sales to a consumer market.
differentiate products. 8. While pricing objectives frequently
reflect corporate goals, pricing constraints often relate to: stockholder
demands. conditions existing in the marketplace. an organization’s
code of ethics. the financial realities within the organization itself. In
personal branding, the “price” component of the marketing mix refers
to: The number of hours you spend job searching The annual cost of
maintaining online profiles (such as LinkedIn) The expense
associated with job-hunting The salary range and job benefits you
hope to receive 9. At Mattel, Barbie is child-tested to be sure the
doll cannot be broken apart and accidentally choke a child. This type
of consumer or safety test occurs during the __________ stage of the
new-product process. new-product strategy development market
testing development screening and evaluation Customer value refers
to: 10. the cluster of benefits that an organization promises
customers to satisfy their needs. the need of a customer to receive the
highest quality product at the lowest possible price. a statement that,
before product development begins, identifies (1) a well-defined
target market; (2) specific customers’ needs, wants, and preferences;
and (3) what the product will be and do to satisfy consumers. the
unique combination of benefits received by targeted buyers that
includes quality, convenience, on-time delivery, and both before-sale
and after-sale service at a specific price. 11. Developing a pool of
concepts to serve as candidates for new products is the __________
stage of the new-product process. idea generation product
development open innovation new-product strategy development 12.
The goal of a SWOT analysis is to: identify market research
questions in order to develop new products for new market segments.
determine how raises, bonuses, and dividends will be paid. identify
the critical strategy-related factors that can impact the firm.
reorganize the firm’s marketing department. 13. Marketing research
refers to: the science of using observable human behavior in order to
identify and solve marketing problems. the process of defining a
marketing problem and opportunity, systematically collecting and
analyzing information, and recommending actions. the use of
information technology to find objective solutions to a marketing

problem. the process of systematically collecting and analyzing
information in order to define a marketing problem. There is no single
“generic” marketing plan that can apply to all organizations or all
institutions. Rather, the specific format for a marketing plan for an
organization depends on the following: the industry, the kind and
complexity of the organization, and ________.available resources the
financial investment needed the competition the target audience and
purpose 14. Which of the following conditions are necessary for
marketing to occur? a quality product, a fair price, a clever method of
promotion, and a place where a customer can buy the product two or
more people, a product, a reasonable price, and a place to make an
exchange two or more people, a method of assessing needs, a way to
communicate, and an exchange two or more parties with unsatisfied
needs, a desire and an ability to satisfy them, a way to communicate,
and something to exchange 15. Environmental scanning refers to:
assessing any possible negative impact a firm’s activities might have
on the local ecology. setting up a regular schedule to assess the
performance of different divisions within a firm. 16. Relationship
selling refers to: the assignment of a single salesperson to a single
customer throughout the entire sales process. the practice of building
ties to customers based on a salesperson’s attention and commitment
to customer needs over time. when suppliers and sellers combine their
expertise and resources to create customized solutions; 17. A
global marketing strategy refers to: the strategy currently used by
most U.S. domestic firms that when entering a new international
market, these firms offer only those products that require the least
amount of product adaptation. the global strategy of seeking out
already established firms in other nations and selling them the rights
to manufacture and distribute the firm’s products through a host
nation’s local businesses. the strategy of transnational firms that
employ the practice of standardizing marketing activities when there
are cultural similarities and adapting them when cultures differ. the
strategy used by multinational firms that have as many different
product variations, brand names, and advertising programs as
countries in which they do business. 18. Segmentation based on
some subjective mental or emotional attributes, aspirations, or needs
of prospective customers is referred to as: socioeconomic

segmentation. psychosocial segmentation. affective segmentation.
psychographic segmentation. 19. Online retail purchases by
consumers can be the result of several very different approaches,
which include: (1) paying dues to become a member of an online
discount service; (2) participating in an online auction; (3) going
directly to online malls; and (4) _______.participating in a buying
cooperative becoming a secret shopper using a shopping “bot” to
search for a product at locations with the best price becoming a
member of a research group that evaluates new products 20. The term
branding refers to __________.the licensing of a name, phrase,
design, symbol, or combination of these for a period of 17 years, at
which time a firm may renew its intellectual property rights to them
an organization’s use of a name, phrase, design, symbol, or
combination of these to identify its products and distinguish them
from those of competitors the establishment of a commercial, legal
name under which a company does business the identification of an
organization’s products based upon individual SKUs Computer-based
networks that trigger actions by sensing changes in the real or digital
world are known as: global marketing platforms. convergent systems.
intelligence technologies. smart systems. 21. In the nonprofit world of
the performing arts, box office technology has essentially remained
the same since the 1980s. A company called Tessitura is trying to
change that. Tessitura is able to track every transaction with its
patrons in one database. The information collected includes ticket
purchases, fund-raising, volunteering, and gift shop purchases that
will help symphonies, operas, and theaters develop customer profiles
in order to tailor their sales messages to specific individuals. In other
words, Tessitura will allow arts groups to engage in: mainstream
marketing societal marketing relationship marketing market
aggregation 22. Advertising, personal selling, sales promotion, public
relations, and direct marketing are marketing communications
alternatives that make up a firm’s __________.marketing mix
promotional mix communication source media strategy 23.
Neuromarketing is becoming more important in marketing as
experts realize that traditional research methods such as focus groups
and surveys may not be enough to understand what drives consumer
purchase behavior due to: It is not possible to formulate questions

without bias Consumers cannot verbalize their emotional responses
The data obtained is not quantifiable The sample size is too small 24.
The study of similarities and differences among consumers in
two or more nations or societies is referred to as __________.
transnational finance market synthesis cross-cultural analysis
international sociographics 25. Which of the following transactions
occurred in the marketspace? Connie sold Discovery Toys creative
puzzles at an in-home demonstration. Josh bought his mother a
menorah through the Source for Everything Jewish gift catalog by
calling a toll-free telephone number. Corey bought a double-dipped
chocolate ice cream cone from the ice cream person when his mobile
ice cream truck came down the street. Joan bought a brand new pair
of Dansko shoes through Zappos.com. 26. Four trends in the past
decade have significantly influenced the landscape of global
marketing. One of them is: a decrease in most countries’ GDPs and a
renewal of nationalism. the emergence of networked global
marketspace. a more aggressive attitude towards initiating
international tariffs and quota systems. an increase in most countries’
GDPs coupled with an increased degree of consumer ethnocentrism.
27. The term branding refers to __________.the licensing of a
name, phrase, design, symbol, or combination of these for a period of
17 years, at which time a firm may renew its intellectual property
rights to them an organization’s use of a name, phrase, design,
symbol, or combination of these to identify its products and
distinguish them from those of competitors the establishment of a
commercial, legal name under which a company does business the
identification of an organization’s products based upon individual
SKUs 30 The initial step in the strategic marketing process is to begin
planning by conducting a _______.situation (SWOT) analysis
market-product analysis and setting goals diversification analysis
business portfolio analysis.
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MKT 421 Final Exam Guide (New, 2017)
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__ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize and
interpret possible trends that affect marketing. Relationship marketing
Digital marketing Customer relationship management Environmental
scanning A __________ is often referred to as a business firm.
government agency nonprofit organization publicly owned
organization for-profit organization The __________ refers to the
seven stages a company goes through to recognize opportunities and
convert them into sellable services or products service gap analysis
strategic focus and plan new-product process psychographic
segmentation process __________ differentiates retail outlets
depending on whether contractual systems independent retailers or
corporate chains own the outlet. Form of ownership Retail servicing
Level of service Merchandise line Which of the following is true of
the price equation? Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price. The amount
paid by customers is always the same as the quoted price. Customers
are more inclined to pay additional fees than a higher list price. A
society’s __________ represent socially or personally preferable
states of existence or modes of conduct that persist over time.
languages symbols values customs __________ segmentation is done
according to an objective measurable physical or other classification
attribute of potential consumers. Psychographic Demographic
Behavioral Geographic A __________ isany word, device (shape,
design, color, or sound), or combination thereof used to differentiate a
seller’s services or products brand name trade name trademark brand
personality Yes Music is the authorized distributor for products of
Trompa Instruments, a popular manufacturer of trumpets and other
brass instruments. Yes Music purchases products from Trompa and
distributes them to music stores across the country. What kind of
intermediary function does Yes Music perform for Trompa?
Managerial Facilitating Transactional Logistical The idea of the
__________ describes the phases a new product goes through in the
marketplace. product life cycle strategic marketing process new-
product process marketing life cycle __________ are small
downloadable software programs that work on tablet devices and

smartphones. Algorithms Apps Databases RFIDs __________ isthe
combination of benefits such as convenience, quality, and on-time
delivery provided to targeted buyers by firms at a particular price.
Customer value Seller Value Manufacturer value Business value The
__________ sells a marketing plan to readers by being clear and
direct. mission statement executive summary company description
strategic focus and plan __________ relate to the effort spent in
making sales. Marketing input data Marketing outcome data
Observational data Primary data What is the difference between a
marketing plan and a business plan? A marketing plan deals with
marketing actions, whereas a business plan addresses the entire
organization. A marketing plan contains a description of an
organization, whereas a business plan does not contain any
description. A marketing plan contains details on operations, research,
and manufacturing, whereas a business plan does not. A marketing
plan addresses the financial projections of an organization, whereas a
business plan does not Darby’s Burgers Ltd. uses the best quality
meats in its burgers. However, this fact is not being marketed well to
its potential consumers, leading to a decline in sales. There is a
growing demand for quality meat products among the health-
conscious that could work in Darby’s favor. However, Darby’s must
compete with fast-food chains that offer burgers at low prices. Which
of the following statements describes Darby’s weakness according to
SWOT analysis? There is a growing demand for quality meat
products among the health-conscious. Darby’s must compete with
fast-food chains that offer cheap burgers. Darby’s quality is not well-
marketed or advertised to its potential consumers. Darby’s uses good
quality meats in its burgers. __________ is the act of using quotas or
tariffs to shield one or more industries within a country’s economy
from foreign competition. Commercialism Centralism Provincialism
Protectionism The __________ of the environment include the
population and culture’s demographic characteristics. technological
forces competitive forces social forces economic forces The trade of
offerings of value between a buyer and a seller, resulting in mutual
benefit, is called a(n) __________.exchange advertisement
communication marketing mix The shares of Agro Textiles Ltd. are
valued lower than its competitors. To increase its value, the company

decides to study its current situation and see how it can improve itself.
Which of the following strategic marketing processes should be used
by Agro to analyze its situation? Marginal analysis Break-even
analysis Business portfolio analysis SWOT analysis A __________ is
when manufacturers direct their promotional efforts toward channel
partners to convince them to order and stock products. multi-
marketing strategy pull strategy push strategy skimming strategy
What is the difference between advertising and personal selling?
Advertising is always a paid activity to sell a product, whereas
personal selling involves no direct payment to sellers. Advertising can
control the amount of wasted coverage, whereas personal selling
cannot control the amount of wasted coverage. Advertising does not
have an immediate feedback loop, whereas personal selling does
because of direct interaction with potential consumers. Advertising
uses customized interaction between sellers and potential consumers,
whereas personal selling sells to a large group of potential consumers.
__________ is an activity that creates, communicates, and delivers
products and services that benefit an organization, its stakeholders, its
customers, and society as a whole. Marketing Advertising Purchasing
Manufacturing What is the difference between primary and secondary
data? Primary data are newly collected facts and figures for a project,
whereas secondary data are facts and figures recorded prior to a
current project. Primary data relate to the results of marketing efforts,
whereas secondary data relate to the effort spent in making sales.
Primary data relate to the effort spent in making sales, whereas
secondary data relate to the results of marketing efforts. Primary data
are facts and figures recorded prior to a current project, whereas
secondary data are newly collected facts and figures for a project.
What must an organization use to determine its position respective to
the competition during the new-product strategy development stage?
Strategic focus and strategic plan Promotion and price strategy
Geographic and demographic segmentation SWOT analysis and
environmental scanning Banana Technologies Inc. operates through
brick-and-mortar stores that allow customers to personally check the
brand’s computers and ask questions about its products. Upon
purchase of any of its computers, the company allows the customers
to return to the store for free consultations up to one year while also

providing free software upgrades. Which marketing strategy is
Banana Technologies Inc. following? Niche marketing Digital
marketing Relationship marketing Guerilla marketing At the
__________ level the top management of a company directs the
overall strategy for the whole company. strategic business unit
functional human resources corporate Which of the following is true
of economic development considerations? A company must
understand whether a country has a mixed economy or a more
agricultural economy. A company must weigh the average income of
a country’s consumers. A company must consider a country’s
communications, distribution, and transportation systems. A company
must recognize a country’s currency exchange rates and price its
products accordingly. Which of the following is a step in the planning
stage of the strategic marketing process? The implementation phase
The results program The evaluation phase The marketing program
__________ segmentation is done according to where potential
consumers live or work Behavioral Demographic Psychographic
Geographic
==============================================
MKT 421 Final Exam Guide (New, 2017)
www.mkt421guide.com
__________ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize and
interpret possible trends that affect marketing. Relationship marketing
Digital marketing Customer relationship management Environmental
scanning A __________ is often referred to as a business firm.
government agency nonprofit organization publicly owned
organization for-profit organization The __________ refers to the
seven stages a company goes through to recognize opportunities and
convert them into sellable services or products service gap analysis
strategic focus and plan new-product process psychographic
segmentation process __________ differentiates retail outlets
depending on whether contractual systems independent retailers or

corporate chains own the outlet. Form of ownership Retail servicing
Level of service Merchandise line Which of the following is true of
the price equation? Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price. The amount
paid by customers is always the same as the quoted price. Customers
are more inclined to pay additional fees than a higher list price. A
society’s __________ represent socially or personally preferable
states of existence or modes of conduct that persist over time.
languages symbols values customs __________ segmentation is done
according to an objective measurable physical or other classification
attribute of potential consumers. Psychographic Demographic
Behavioral Geographic A __________ isany word, device (shape,
design, color, or sound), or combination thereof used to differentiate a
seller’s services or products brand name trade name trademark brand
personality Yes Music is the authorized distributor for products of
Trompa Instruments, a popular manufacturer of trumpets and other
brass instruments. Yes Music purchases products from Trompa and
distributes them to music stores across the country. What kind of
intermediary function does Yes Music perform for Trompa?
Managerial Facilitating Transactional Logistical The idea of the
__________ describes the phases a new product goes through in the
marketplace. product life cycle strategic marketing process new-
product process marketing life cycle __________ are small
downloadable software programs that work on tablet devices and
smartphones. Algorithms Apps Databases RFIDs __________ isthe
combination of benefits such as convenience, quality, and on-time
delivery provided to targeted buyers by firms at a particular price.
Customer value Seller Value Manufacturer value Business value The
__________ sells a marketing plan to readers by being clear and
direct. mission statement executive summary company description
strategic focus and plan __________ relate to the effort spent in
making sales. Marketing input data Marketing outcome data
Observational data Primary data What is the difference between a
marketing plan and a business plan? A marketing plan deals with
marketing actions, whereas a business plan addresses the entire
organization. A marketing plan contains a description of an
organization, whereas a business plan does not contain any

description. A marketing plan contains details on operations, research,
and manufacturing, whereas a business plan does not. A marketing
plan addresses the financial projections of an organization, whereas a
business plan does not Darby’s Burgers Ltd. uses the best quality
meats in its burgers. However, this fact is not being marketed well to
its potential consumers, leading to a decline in sales. There is a
growing demand for quality meat products among the health-
conscious that could work in Darby’s favor. However, Darby’s must
compete with fast-food chains that offer burgers at low prices. Which
of the following statements describes Darby’s weakness according to
SWOT analysis? There is a growing demand for quality meat
products among the health-conscious. Darby’s must compete with
fast-food chains that offer cheap burgers. Darby’s quality is not well-
marketed or advertised to its potential consumers. Darby’s uses good
quality meats in its burgers. __________ is the act of using quotas or
tariffs to shield one or more industries within a country’s economy
from foreign competition. Commercialism Centralism Provincialism
Protectionism The __________ of the environment include the
population and culture’s demographic characteristics. technological
forces competitive forces social forces economic forces The trade of
offerings of value between a buyer and a seller, resulting in mutual
benefit, is called a(n) __________.exchange advertisement
communication marketing mix The shares of Agro Textiles Ltd. are
valued lower than its competitors. To increase its value, the company
decides to study its current situation and see how it can improve itself.
Which of the following strategic marketing processes should be used
by Agro to analyze its situation? Marginal analysis Break-even
analysis Business portfolio analysis SWOT analysis A __________ is
when manufacturers direct their promotional efforts toward channel
partners to convince them to order and stock products. multi-
marketing strategy pull strategy push strategy skimming strategy
What is the difference between advertising and personal selling?
Advertising is always a paid activity to sell a product, whereas
personal selling involves no direct payment to sellers. Advertising can
control the amount of wasted coverage, whereas personal selling
cannot control the amount of wasted coverage. Advertising does not
have an immediate feedback loop, whereas personal selling does

because of direct interaction with potential consumers. Advertising
uses customized interaction between sellers and potential consumers,
whereas personal selling sells to a large group of potential consumers.
__________ is an activity that creates, communicates, and delivers
products and services that benefit an organization, its stakeholders, its
customers, and society as a whole. Marketing Advertising Purchasing
Manufacturing What is the difference between primary and secondary
data? Primary data are newly collected facts and figures for a project,
whereas secondary data are facts and figures recorded prior to a
current project. Primary data relate to the results of marketing efforts,
whereas secondary data relate to the effort spent in making sales.
Primary data relate to the effort spent in making sales, whereas
secondary data relate to the results of marketing efforts. Primary data
are facts and figures recorded prior to a current project, whereas
secondary data are newly collected facts and figures for a project.
What must an organization use to determine its position respective to
the competition during the new-product strategy development stage?
Strategic focus and strategic plan Promotion and price strategy
Geographic and demographic segmentation SWOT analysis and
environmental scanning Banana Technologies Inc. operates through
brick-and-mortar stores that allow customers to personally check the
brand’s computers and ask questions about its products. Upon
purchase of any of its computers, the company allows the customers
to return to the store for free consultations up to one year while also
providing free software upgrades. Which marketing strategy is
Banana Technologies Inc. following? Niche marketing Digital
marketing Relationship marketing Guerilla marketing At the
__________ level the top management of a company directs the
overall strategy for the whole company. strategic business unit
functional human resources corporate Which of the following is true
of economic development considerations? A company must
understand whether a country has a mixed economy or a more
agricultural economy. A company must weigh the average income of
a country’s consumers. A company must consider a country’s
communications, distribution, and transportation systems. A company
must recognize a country’s currency exchange rates and price its
products accordingly. Which of the following is a step in the planning

stage of the strategic marketing process? The implementation phase
The results program The evaluation phase The marketing program
__________ segmentation is done according to where potential
consumers live or work Behavioral Demographic Psychographic
Geographic
==============================================
MKT 421 Final Exam Guide (New)
www.mkt421guide.com
1. Blending the firm's promotion efforts to convey a complete
and consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser's ad and links to the advertiser's
website, this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot assume that a product that meets consumer needs in
one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.

The purchase situations may be different.
4
Because she frequently buys books at Amazon.com, Sophie Soleil set
up an account and password at the website. Now, when she logs on
and searches for a specific book, a note pops up at the center of her
laptop screen saying: "Hello, Sophie, we have recommendations for
you," and proceeds to list other titles that Sophie might enjoy based
on her previous purchases. Amazon can remember Sophie (and her
previous purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.
3 Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.
4 Because she frequently buys books at Amazon.com, Sophie Soleil
set up an account and password at the website. Now, when she logs
on and searches for a specific book, a note pops up at the center of her
laptop screen saying: "Hello, Sophie, we have recommendations for
you," and proceeds to list other titles that Sophie might enjoy based
on her previous purchases. Amazon can remember Sophie (and her
previous purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.

5 In which quadrant of the SWOT analysis tool does the following
fit? A firm is in a fast-growing industry.
Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:
the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment. It
probably should set a ______________ pricing objective.
Status quo
Target return
Profit maximization
Sales-oriented
8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within the
auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.
Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.

9 According to the concept of social responsibility, a firm has a duty
to:
Conduct business in a way that is good for society as a whole, both
now and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era" and
the "marketing company era" is:
Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing
department era.
Whether the president of the firm has a background in marketing.
More emphasis on short-run planning in the marketing company era.
11 In the 1990s, DVDs replaced audiocassettes and floppy disks as
the storage media of choice for music and computers. At which stage
of the product life cycle is the DVD today?
Sales decline
Market extinction
Market immaturity
Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.
13 Clearwater Office Supply sells frequently purchased office
supplies to businesses in a metropolitan area. It is a well-established
company with a large share of the market. Its promotion should
probably focus on:

Informing.
Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:
It is offering a very "high-tech" product to a small product-market.
It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and
retailers to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.
A marketing strategy omits pricing plans.
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.
16 In the American Marketing Association's Statement of Ethics,
which ethical value stresses a firm's attempts to balance the needs of
its buyers with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:
The competitive summary.
A competitor matrix.
Rivals chart.

The oligopoly chart.
18 Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Direct distribution always serves customer needs better and at a lower
cost.
It requires a significant investment in facilities.
Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing
concept is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.
20 David Oreck advertises Oreck vacuum cleaners via commercials
that run on national radio programs. He encourages consumers to
"…try my 8-pound Oreck vacuum for free for 30 days," and to return
it if they aren't satisfied. He then provides an easy-to-remember toll-
free telephone number that consumers can use to place orders.
Regarding the AIDA model, the free-trial period and availability of a
toll-free number are devices used mainly to:
Hold interest.
Arouse desire.
Obtain action.
Get attention.
21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling
price. However, the price was gradually reduced as it started facing
competition as substitutes entered the market. This is an example of
a(n) _____.

Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product
failures?
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it
develops a complete marketing plan.
The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-to-
market" approach.
23 Behavioral targeting:
Tries to reach target customers who are actually interested in what the
firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.
Delivers ads to consumers based on previous websites the customer
has visited.
Tries to place ads on websites that are designed to appeal to the firm's
target market.
24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never
noticed before. This illustrates:
selective exposure.
reinforced cognition.
selective retention.
selective perception.
25 When a company provides its advertising agency with a statement

about a new product to use in designing an advertising campaign, and
this statement includes a description of the target market, the product
type, the primary benefits of using the product, and how this product
is different from, and better than, competitive products, what type of
statement is this?
Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:
To enhance package design.
To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and
comments from customers, this process is called ______.
Reaction engineering
Idea engineering
Crowdsourcing
Creative resourcing
28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.
29 More than 600,000 loyal customers signed up in advance to
purchase the iPhone4 in an Apple store the first day it was available
for sale in the U.S. What type of response behavior were these Apple
followers demonstrating?

Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
30 The advantages of working with an intermediary usually increase
when there is:
Excellent communication with customers.
A greater number of customers.
Little distance between customers.
A smaller number of competing products.
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MKT 421 Mapping the Product Life Cycle (PLC)
Presentation
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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC)
Presentation Purpose of Assignment The Product Life Cycle (PLC) is
a vital component of the marketing plan. Monitoring products and
services as they flow through this process helps marketing managers
adjust their marketing strategies to keep products and services
thriving for as long as possible. Monitoring this cycle helps
companies and organizations continue to maximize the value of their
products and services with their target over time. The purpose of this
assignment is to give students the opportunity to understand how each
stage in the PLC creates a need for adjustment to marketing strategies
and allows students to assess what action(s) need to be taken.
Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2:

pg.40-46, 54-69; Ch. 11: pg. 292-309 : Scenario: You currently work
as the marketing manager of your favorite company/organization and
manage the success of one of its products or services. Your
responsibility is to monitor the stages of the Product Life Cycle (PLC)
and adjust the marketing strategies as needed for your product to
thrive for as long as possible. At each stage, you assess changes you
need to make to the product, price strategy, as well as competition and
profit. Create a 10- to 20-slide (not counting cover slide or reference
slide) Microsoft® PowerPoint®presentation with speaker’s notes
covering the following criteria: • Develop a slide setting the theme
and goals of the presentation. • Define and discuss the PLC concept
and its importance to marketing managers. • Define and discuss what
role pricing strategy has in marketing and how marketing mangers
decide what strategy to use. • Describewhat company/organization
and product/service you are using. • Create one slide for each of
the four stages of the PLC describing the stage and analyzes the
implications each stage may have on price strategy, product,
competition, and profit for your selected product/service. Use the
product/service you selected to illustrate each stage as it is discussed
with original examples. • Discuss the reasoning behind why the
PLC is important to marketing managers and share examples of
possible implications if it is not monitored. Cite a minimum of two
peer-reviewed sources with one coming from the textbook or the
University Library. Use in-text citations in the presentation slides and
speaker’s notes to demonstrate your research. Format your
presentation consistent with APA guidelines.
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MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager
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Purpose of Assignment The purpose of this assignment is to assess
marketing concepts and situations from an entrepreneurial manager's
point of view. Concepts and relationships are discussed with a special
focus on aligning one's ethics and values with their business actions
and understanding the unique differences in marketing strategy
planning for domestic business versus business abroad. Assignment
Steps Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440;
Week 5 video Scenario: Imagine you are an entrepreneur launching a
business planning to operate both domestically and abroad. You are
currently developing your marketing plan and strategies. Develop a
1,050-word analysis addressing the following: • Describe your
organization's mission, vision, and values. • Explain how these values
will be aligned to your own personal brand identity, ethics, and values
when doing business, planning strategies, and solving problems. •
Discuss at least two concepts from class that are elements of a
marketing plan and are important tools to your entrepreneurial
business' success. Discuss how the concepts help align the
organization's values with your values. Explain the reasoning leading
to these conclusions. • Select two of the following departments and
explain marketing's role in coordinating their distinct functions: •
Distribution • Customer Service • Advertising and Public Relations •
Research and Design • Sales • Operations or Manufacturing •
Compare and contrast how culture is likely to impact domestic
marketing strategies versus what the company may encounter when
doing business abroad such as cultural norms, economics, politics,
and legal systems. • Explain the actions the company can take to
ensure that it evolves with the target at home and the countries it does
business in. • Discuss any emerging marketing trends that may affect
your business. Cite a minimum of two peer-reviewed sources with
one being from either the text, video material, or the University
Library. Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment. Faculty
MaterialsMaterials • The Entrepreneurial Marketing Manager Grading
Guide • Marketing, Ch. 7: Understanding and Reaching Global
Consumers and Markets • Marketing, Ch. 16: Retailing and
Wholesaling
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MKT 421 Solving the Problem Five-Step Marketing Research
Approach Presentation (2 PPT)
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This Tutorial contains 2 Presentation The purpose of this assignment
is to place students in the active role of a marketing manager with a
problem threatening the organization's survival. Students will respond
to a specific scenario that requires them to address the concepts both
critically and creatively to solve the scenario's dilemma. Scenario:
You are the marketing manager for a local nonprofit charity whose
funding is based on membership fees. You've noticed a severe drop in
new memberships and a decline in repeat memberships, which is
threatening your organization's ability to survive and grow. You have
decided to implement the Five-Step Marketing Research Process to
help understand the problem and create solution strategies to
implement. Create a 10- to 20-slide (not counting the cover slide and
reference slide) Microsoft® PowerPoint® presentation with speaker's
notes on the Five-Step Marketing Research Approach detailing how
you will use each step to solve the membership issue the local
nonprofit charity is facing. Address the following in your role as
marketing manager: • Define the Five-Step Marketing Research
Approach and discuss the importance of research in marketing. •
Describe each step of the Marketing Research Approach (one
slide for each step) in detail including its goal, and create an example
aligned to the scenario above to illustrate how that stage would be
implemented toward the problem's solution. • Define the two
types of research data this process gathers and their pros and cons.
Share examples of each type that would be useful in solving the
scenario. • Compare and contrast the Five-Step Process with two
alternative methods for conducting marketing research. What are the
pros and cons of each? • Define what it means to differentiate a
service and provide an example to illustrate how the local nonprofit
charity in the scenario can use the strategy to help increase target

market interest. • Explain how differentiation will help position
the organization.
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MKT 421 Week 1 Apply Why We Buy a Product (2
Papers)
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Scenario: You are sitting in your home and you pick up a package of
Oreos™ (or some other product of your choosing). After realizing
that you have purchased this product for years, you wonder, “Why do
I feel so strongly about this product?” You remember your readings
from Marketing class and decide to figure out why you feel strongly
about this product using the 4 P’s of Marketing and Marketing
Strategy concepts. Develop a 700- to 1,050-word response using the
scenario above and answer the following questio What is it
about this product that appeals to me? Who are the people like me that
are buying this product? (e.g. demographics, consumer characteristics,
How do marketers strategically plan to market
Why does the price of this product seem
to be of equal value for the satisfaction that I receive when
How does this product get from the
What promotional
activities compel me to buy this prod What do the answers to
these questions tell you about the presumed target market and its
What social,
environmental, and regulatory forces must this product’s marketers
overcome to get this product to the customer? Click the Assignment
Files tab to submit your assignment.

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MKT 421 Week 1 Discussion Question 1
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Select an organization with which you are familiar. How does your
selected organization use the different components of the marketing
mix? How does the marketing mix affect the development of your
selected organization’s marketing strategy and tactics? How can your
selected organization use quantifiable elements to evaluate, monitor,
and control marketing effectiveness?
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Assume you are the newly hired marketing manager of a company.
As you spend time with other peer marketing managers, you realize
that the company doesn’t place an emphasis on planning within the
marketing organization. Why is planning important in marketing?
What are the essential components of a marketing plan? How would
you convince your supervisor that the marketing department should
produce formal marketing plans?
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MKT 421 Week 1 Elevator Pitch (2 Papers)
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This Tutorial contains 2 Papers Create a 700-word elevator pitch that
includes the following: § Summarize your background and what
makes you unique (your competitive advantage/differentiation) in a
one-paragraph elevator pitch. § Identify three to four companies for
whom you want to work (your target market and how you can fulfill
its needs/wants), and how you think your skill set will benefit them.
Format your assignment consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 421 Week 1 Individual Assignment Defining
Marketing
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Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,
explain the importance of marketing in organizational success.
Provide at least three examples from the business world to
support your explanation. Properly cite sources used in the
paper.
Format your paper consistent with APA guidelines.
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MKT 421 Week 1 Individual Assignment Favorite Brand
Paper (2 Papers) (New)

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This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your favorite
brand and explain why it is your favorite. In the paper you should do
the following:
Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about
this brand.
Respond to the following questions:
Is the company successful in building loyal customer
relationships across different groups?
Why or why not?
Identify at least two other competitors in the same industry, and
explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.
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MKT 421 Week 1 Marketing and Buying Behaviors
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MKT 421 Week 1 Marketing and Buying Behaviors Marketing is
really a study in behaviors: what do we consume and why. As you
start to sink your teeth into some new concepts within marketing,
reflect for a moment about your own buying behaviors. Can you
identify the determining dimension or dimensions of your own
personal characteristics that explain why you bought each of the
specific brands you did in your most recent purchase of all of these

items. Be sure to tell what brand and why. WHAT BRAND WHY a
quick-stop beverage your personal shampoo any item of
clothing a subscription service (such as broadcast, print, ISP,
cellular) larger, more expensive item, such as a bicycle, TV,
camera, automobile, or boat
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MKT 421 Week 1 Practice 4P’s of Marketing
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Complete the “4P’s of Marketing” click and drag in Connect. Note:
You have unlimited attempts to complete this assignment.
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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers )
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This Tutorial contains 2 Papers Watch the video case study "Geek
Squad: A New Business for a New Environment." Read the case
study discussion on pp. 88-89 of the Marketing text. Keep this case
study in mind as you complete this assignment. Write a 1,050-word
report using your company or one with which you are familiar (if you
prefer, your facilitator can assign one to you). Answer the following
questions for your chosen organization. • Explain what the specific
key environmental forces are that created an opportunity for your
company. • Identify if there have been changes in the purchasing

patterns of your organization's target market in recent years. • Conduct
an environmental scan for your chosen company to identify key
trends. For each of the five environmental forces (social, economic,
technological, competitive, and regulatory), identify trends likely to
influence your company's marketing efforts and product offering in
the future. • Explain what differentiation strategy your company
should undertake to encourage their target market to choose them
over other competitors. • Analyze what lessons you might learn
from the Geek Squad case study. Include at least three references, at
least one of which must come from the University Library. Format
your paper consistent with APA guidelines. Click the Assignment
Files tab to submit your assignment.
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What is marketing research? How has the Internet affected marketing
research? As a part of your answer, address time, cost, approaches,
and validity. Why is marketing research important to developing
marketing strategy?
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What is competitive intelligence? What is the importance of
competitive intelligence and analysis in modern-day marketing? How
can a company’s marketing organization ensure that it is able to
identify newly emerging competitors in time to plan and execute an
effective marketing strategy in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT)
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This Tutorial contains 2 Different PPT
Select a company currently experiencing marketing changes.
Create a 6-slide Microsoft® PowerPoint® presentation (including a
title slide) that analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is
experiencing and the driving forces behind the changes.
Use the Wall Street Journal database in the University Library to
facilitate your research of the company.
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MKT 421 Week 2 Individual Assignment Marketing Mix
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Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the
marketing mix affects the development of the organization’s
marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and
the industry in which it exists.

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MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the following:
Summarizes your background and what makes you unique in a 1-
paragraph elevator pitch
Identifies 3 to 4 companies you want to work for, and an
explanation as to why
Identifies the best methods for contacting those companies and
engaging those who might influence the hiring decision
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MKT 421 Week 2 Practice Market Research Process
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Watch the “Market Research Process” video in Connect. Answer the
questions that follow. Note: You have unlimited attempts to complete
this assignment.
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MKT 421 Week 2 Team Assignment Marketing Plan

Phase 1
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Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or
service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
• An overview of the existing organization
• A description of the new product or service
• An explanation of the importance of marketing to your
selected organization’s success
• A SWOTT (Strengths, Weaknesses, Opportunities, Threats,
and Trends) analysis on the new product or service
• The marketing research approach you would use to develop
the marketing strategy and tactics for this new product or
service
Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
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MKT 421 Week 3 Assignment Positioning Presentation
(New, 2 PPT)
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This Tutorial contains 2 Presentations Using the same company you
chose for your Week 2 assignment, choose a product or service the

company offers on which to focus. Identify the important attributes
for your chosen product and select two key variables for your
perceptual map. Prepare a perceptual map for your chosen
product/brand and using a minimum of seven competitors, rank each
product/brand on the two variables based on how they are positioned
in the consumers' minds. Explain why you placed each competitor on
its particular spot on the map, and how you might strengthen your
chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with
notes including the following: • Develop a Summary slide. • Explain
the target market (be specific and address all four segmentation
variables - demographic, geographic, psychographic and behavioral).
• Identify a Perceptual map. • Explain the Map placement. • Identify
your references. Format your assignment consistent with APA
guidelines. Click the Assignment Files tab to submit your assignment.
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Select a product with which you are familiar. What stage is your
selected product at in the product life cycle? Provide rationale for
your answer. Based on your knowledge of the product life cycle, what
types of changes will occur to your selected product as it continues
through the product life cycle? How will this affect the marketing of
your selected product?
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Select a product or service. Then select three different organizations
that provide your selected product or service and compare the prices
associated with your selected product or service. What is the
difference between the prices among the different organizations?
What is the rationale for this difference?
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MKT 421 Week 3 Individual Assignment Marketing
Research Paper
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Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and
tactics.
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MKT 421 Week 3 Individual Assignment Perceptual Map

Presentation (2 Sets) (New)
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This tutorial contains 2 different papers
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10
competitors from that same industry. Explain why you placed each
competitor on its particular spot on the map.
Use the MarketLine database and Wall Street Journal in the
University Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with
your map and competitor explanations. Include a summary slide at the
beginning of your presentation.
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MKT 421 Week 3 Practice BMW Video Case
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Complete the “BMW” video case in Connect. Answer the questions
that follow. Note: You have unlimited attempts available to complete
this assignment
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MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2
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Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the
following:
• Identify the segmentation criteria that will affect your target
market selection. Identify your target market.
• Describe the organizational buyers and consumers of your
product or service and the factors that influence their
purchasing decisions. Discuss how these factors will affect
your marketing strategy.
Analyze current competitors and define the competitive
landscape for your product or service.
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MKT 421 Week 3 Team Strategy and Positioning Analysis
Part 1 (2 Papers)

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This Tutorial contains 2 Papers Select a new product or service that
will be launched by either an existing organization or one you will
create. Obtain your instructor's approval of your product or service
before beginning this project. Complete the following assignment
using the "Strategy and Positioning Analysis" template. Develop a
2,100-word analysis explaining the following headings: •
Describe the organization's background, industry, and product or
service. • Describe, in detail, the product or service. • Prepare the
SWOT analysis of the organization and offering. • Explain a
competitive analysis of the organization and offering. • Describe your
target market in detail, including information on the geographic,
demographic, psychographic and behavioral factors used to choose
your market segment. • Identify the needs that cause your target
market to buy. • Create a written positioning statement that identifies:
o Your organization's product/service o Your target market o
How your product solves the target market's needs o What
makes your organization different from its competition Include at
least four sources of research that support your analysis; at least one
must be the textbook, one from the University of Phoenix library, and
one piece of secondary research. Format your assignment consistent
with APA guidelines. Click the Assignment Files tab to submit your
assignment.
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MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
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Scenario: Your team is looking for a way to make some revenue as
either a for-profit or not-for-profit organization. This organization can
market locally, nationally, or internationally. The product that you

have decided to sell is lemonade. To make the endeavor work, you
will have to define a marketable form of the drink and decide on a
target market. Your marketing team’s mission is to prove the
company’s goals will be met by providing research, strategy
development, and the reason why this form of the product is viable.
Target market
Viable pricing
Brand’s position in the competitive environment Complete
the Marketing Lemonade Worksheet. Click the Assignment Files tab
to submit your assignment. Note: Grades are awarded based upon
individual contributions to the Learning Team assignment. Each
Learning Team member receives a grade based upon his/her
contributions to the team assignment. Not all students may receive the
same grade for the team assignment.
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What is a distribution channel? What is the relationship between
channels of distribution and logistics? How does geographical
location affect your selection of distribution channels?
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What are the similarities and differences between promotional push
strategies and promotional pull strategies? What is an example of a
situation in which an organization would use a push strategy? What is

an example of a situation in which an organization would use a pull
strategy?
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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or service that would be
considered a blue ocean move. Include the following:
A description of blue ocean strategy and its importance
A product or service that might be considered a blue ocean move
and why
An alternative red ocean move for the same product or service
along with the pros and cons of that strategy
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MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation
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Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website.
Write a 1,050- to 1,450-word summary in which you address the

following:
For each of the three major phases in the simulation, describe
• The situation
• Your recommended solutions, including why
• Your results
Summarize the different marketing components addressed in
this simulation by answering the following questions:
• What is the relationship between differentiation and
positioning of products or services? Is the repositioning of the
product in the simulation as you had expected it to be?
Explain why or why not.
• What is the effect of the product life cycle on marketing?
What effect did the product life cycle have on the product inthe
simulation?
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MKT 421 Week 4 Logistics and Distribution
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MKT 421 Week 4 Logistics and Distribution There are basically five
approaches for entering an international market; usually the choices
and risks are very product dependent. Assume you are a consultant
specializing in global logistics and distribution. There are four clients
that are planning to enter an international market (China) with
different products. Using the following factors for your choices, pick
any two clients and complete their matrix below with your
recommendations and briefly describe the rationale behind your
choices. Entry Approach Exporting, Licensing, Management
contracting, Joint Venture, and Direct Investment. Shipping Methods
Truck, Rail, Water, Air Level of Risk High, Medium, Low

Client #1 Product: Candy Bars Decisions to consider: Your
recommendation: Your rationale: Entry Approach Shipping
Methods Level of product or market risk Level of financial risk
Factors that could affect distribution service levelsClient #2
Product: Golf Clubs Decisions to consider: Your recommendation:
Your rationale: Entry Approach Shipping Methods Level of
product or market riskLevel of financial risk Factors that could affect
distribution service levels Client #3 Product: Golf Balls Decisions to
consider: Your recommendation: Your rationale: Entry Approach
Shipping Methods Level of product or market risk Level of
financial risk Factors that could affect distribution service levels
Client #4 Product: Molding Machines Decisions to consider:
Your recommendation: Your rationale: Entry Approach
Shipping Methods Level of product or market risk Level of
financial risk Factors that could affect distribution service levels
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MKT 421 Week 4 Practice Final Price and Profit
Equations
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Complete the “Final Price and Profit Equations” case analysis in
Connect. Note: You have unlimited attempts to complete this
assignment.
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MKT 421 Week 4 Practice Supply Chain Video Case

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Complete the “Supply Chain” video case in Connect. Answer the
questions that follow. Note: You have unlimited attempts to complete
this assignment
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MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation
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Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper to include the following
information:
• Describe the attributes of your product or service in detail.
• Describe the pace at which your product will move through
the product life cycle and the factors that will affect its
movement. How will the product life cycle affect the
marketing of your selected product or service?
• Identify the positioning and differentiation strategies for the
product or service.
• Identify the appropriate price strategy that should be used for
the product or service.

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MKT 421 Week 4 Team Strategy and Positioning Analysis
Part 2 (2 Papers)
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This Tutorial contains 2 Papers Use the same product and
organization you identified in your Week 3 Strategy and Positioning
Analysis. Develop a 1,750-2000-word analysis that includes: •
Describe how your marketing efforts and marketing mix will
change with each phase in the product life cycle • Explain how the
packaging you will use for your product or service will add value. •
Analyze the appropriate pricing strategy for your product or
service and the price you will set at launch. •Evaluate the channels of
distribution you will use to sell your product along with a description
of how each channel partner will add value. Include at least four
sources of research that support your analysis; at least one must be the
textbook, one from the University of Phoenix library, and one piece of
secondary research. Format your assignment consistent with APA
guidelines Click the Assignment Files tab to submit your assignment.
=============================================
MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
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Scenario: Using the same organization and the lemonade drink from
the Week 4 Learning Team assignment, develop an analysis for the
bank. The bank will be using this information to make their final
decision on how, and if, to fund your company’s new and unique
lemonade. Through your research, you have found that the bank you

will be presenting to is favorable of socially-conscience companies
that support local charitable endeavors. Develop a minimum 350- to
525- Select four of the
following methods and explain how they should be used by your
company to align best with your target segment and product
Traditional
New Digital marketing techniques (descri
Outdoor
Select two of the following forms of sales promotion
to promote your product and explain the reasoning for each of your
Contes
Point-of- Discuss ways you
can demonstrate to the bank that this company is a socially-
conscience organization and will be involved with local social
Discuss how your company could expand into the
Examine promotional methods that could be
Examine any ethical or
moral issues you may encounter while developing and utilizing the
various forms of sales promotion. Click the Assignment Files tab to
submit your assignment.
=============================================
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Florida's Department of Citrus and a coalition of consumer groups
have launched an attack on your company for deceptive marketing
because your company markets its SunShine drink as fruit juice even
though the drink contains less than 5% fruit juice. Marketing
SunShine drink as a fruit juice leads parents to believe that they are

purchasing a healthy juice for their children. What ethical and moral
issues are involved in this situation? Should these issues affect the
marketing of SunShine drink? Explain why or why not.
=============================================
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You are the marketing manager for a leading coffee chain. Your
company has made the decision to expand internationally, specifically
into China. What are some environmental factors that you will need to
consider in marketing your coffee in China? Which of one of these
factors would have the largest effect on the company’s marketing
strategy? Explain why.
=============================================
MKT 421 Week 5 Individual Assignment Environmental
Factors
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Select an organization with which you are familiar that conducts
both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the
environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the
organization’s marketing decisions:
• Analyze the influence of global economic interdependence

and the effect of trade practices and agreements.
• Examine the importance of demographics and physical
infrastructure.
• Analyze the influence of cultural differences.
• Examine the importance of social responsibility and ethics
versus legal obligations.
• Analyze the effect of political systems and the influence of
international relations.
• Analyze the influence of the Foreign Corrupt Practices Act of
1977, as well as the influence of local, national, and
international legislation.
• Explain the effect of technology.
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MKT 421 Week 5 Individual Assignment Map the Supply
Chain Paper (2 Sets) (New)
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This tutorial contains two sets of Paper
Select an industry.
Write a 750- to 1,000-word paper that identifies each link in the
supply chain and the purpose and value in each.
=============================================
MKT 421 Week 5 Practice Google An Integrated
Marketing Communications Perspective
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Complete the “Google: An Integrated Marketing Communications
Perspective” video case in Connect. Answer the questions that follow.
Note: You have unlimited attempts to complete this assignment.
=============================================
MKT 421 Week 5 Practice Product Advertising at
Kellogg’s
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Complete the “Product Advertising at Kellogg’s” case analysis in
Connect. Note: You have unlimited attempts available to complete
knowledge checks.
=============================================
MKT 421 Week 5 Team Assignment Final Marketing Plan
and Presentation (2 sets) (NEW)
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This tutorial contains two sets of Paper and Presentation
Combine your Strategy and Positioning and Product, Pricing, and
Channels papers along with your promotional strategy into a single
Marketing Plan.
Write a 6,000- to 7,000-word paper that integrates your previous
Learning Team assignments into a final Marketing Plan. In addition to
your previous papers, include the following:
Your promotional strategy for your product or service, including

how you may use the following:
Advertising
Public relations
Digital marketing
Sales promotion
Direct marketing
Event marketing
Outdoor
The effect professional selling may have on your offering
An initial budget for your plan
The methods you use will measure the success of your plan
Any ethical issues your marketing plan might have
Prepare a 15- to 20-minute oral presentation accompanied by a 15- to
20-slide Microsoft® PowerPoint® presentation illustrating your
Marketing Plan.
Format your paper and presentation consistent with APA guidelines.
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MKT 421 Week 5 Team Promotional Strategy Paper and
Presentation (2 Papers and 2 PPT)
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This Tutorial contains 2 Papers and 2 PPT Prepare a 15- to 20-slide
Microsoft® PowerPoint® presentation illustrating your promotional
strategy. Also Write a 6,000- to 7,000-word paper that integrates your
previous Learning Team assignments into a final Marketing Plan. In
addition to your previous papers, include the following: Compile the
information presented in your previous papers. Include the following
in the presentation: • Explain your promotional strategy for your
product or service. • Include how you will use at least three of the
following elements: o Advertising o Public relations o Digital
marketing, including social media o Sales promotion o Direct
marketing o Event marketing o Outdoor • Develop an initial budget
for your plan. • Prepare a pie chart showing the dollars/percentages

budgeted for each included marketing activity for the first year. •
Provide justification for your choices. •Explain the evaluation
and control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.

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