My simple notes after reading hooked.

1. HOOKED.
LEARNING FROM READING

2. TEXT
INGREDIENTS OF A HABIT FORMING PRODUCT
▸ Trigger
▸ Action
▸ Reward
▸ Investment

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TRIGGER
▸ External
▸ Internal

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EXTERNAL TRIGGER
▸ Word to mouth
▸ People starting to use it because everyone
around them starting to use it.
▸ Twitter
▸ Whatsapp
▸ Instagram

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INTERNAL TRIGGER
▸ Internal trigger are achieved once user is on
a particular platform
▸ Installed the app
▸ Facebook like notification
▸ Twitter Direct Message notification

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ACTION
▸ Making user respond to the triggers.
▸ Application developer ensures
▸ Product works as intended
▸ A simple and intuitive interface

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REWARD
▸ Reward for Tribe
▸ Reward for Hunt
▸ Reward for Self

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REWARD FOR TRIBE
▸ Letting the world know about how beautiful
your life is via social media platforms.
▸ Getting Retweets
▸ Likes
▸ Comments
▸ Recognition

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REWARD FOR HUNT
▸ What next unexpected thing will happen?
▸ Your Gmail app, which can share
unexpected news.
▸ This expecting of variable reward sends us
in hunting more. reference

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REWARD FOR SELF
▸ For attaining self nirvana, recognition
among the known tribe
▸ Online game Karma points, extra powers
▸ Stack Overflow badges and points for
expertise

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INVESTMENT
▸ Spend more time on platform
▸ It will help app developer profile you, sell adds
▸ LinkedIn asking you fill complete profile
▸ Facebook telling you change profile picture
▸ Facebook reminding about your friends birthday
▸ Facebook reminding about friendship with
someone

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REFERENCES
▸ Buy Hooked from Amazon
▸ Watch Authors talk on designing habit
forming product

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THANKS
▸ Atul Jha
▸ @koolhead17
▸ atuljha.com