Toyota Central Motor (TCM) is the largest Toyota dealership in Pakistan. It deals in sales, service, and spare parts for Toyota vehicles. TCM is part of the larger Toyota Motor Corporation, which includes other brands like Lexus, Scion, Daihatsu, and Hino Motors. TCM has over 300 employees and operates out of a 9,000 square yard facility. It focuses on providing customers with innovative automotive products and solutions through actions, commitment, and teamwork to become the top brand in Pakistan.
2. TCM group companies are
• Toyota
• Lexus
• Scion
• Daihatsu
• Hino Motors, Ltd
• DENSO
• Toyota Industries
• Fuji Heavy Industries (16.5%)
• Toyota Financial Service
3. Overview
• Founded: August 28, 1937
• Headquarters: Toyota city Aichi, Japan
• One of the largest automobile manufacturers
• No.1 global automaker 2010
• 8,557,351 Units sold in 2010
• Held 11% share of the total global auto market
6. INTRODUCTION
• Toyota central motor (T.C.M) is the biggest 3S
dealer in Pakistan of Indus Motor Co. (I.M.C) -
the manufacturer of Toyota & Daihatsu Cars in
Pakistan. I.M.C is the subsidiary of Toyota
Motor Corp. Japan
• The concept of 3S dealership means T.C.M
deals in 3 sectors:
7. • Dealing in sale of all new Toyota
make cars.Sales
• State of art workshop facility for
cars.Service
• Providing parts to service Division
as well as to general customers.Spare Parts
Sales Service
Spare
Parts
3S
8. COMPANY’S SIZE
• It spreads at approx 9000sq
yds and has approx 310
employees at different levels.
10. Many certifications are awarded to T.C.M
by Toyota Japan in workshop division also
e.g.
Body and Paint Facility
Express
Maintenance
Mechanical
Facility
12. VISION:
• “To be the most respected and
successful enterprise, delight
customers with a wide range of
products and solutions in the
automobile industry with the best
people and best technology.”
13. Mission:
• Their Mission is reflected in their Company’s
Slogan
ACT #1
Action, Commitment and Teamwork to
become # 1 in Pakistan.
18. STRENGTHS
• One of its strength is its location is near to Karachi.
• TCM has installed latest technology in its plant,
which is almost computerized.
• TCM, Labor force is also its strength, which is
efficient and well trained.
• TCM has set up a paint system, which is considered
no 3 in Asia
• TCM a wide product range, which Includes
6vehicles. Which satisfy each and every segment of
market.
19. WEAKNESSES
• TCM has total capacity of 20000 units. But at
present they are producing 8000 units. It means
that they are not amortizing their fixed cost in best
way, while major competitor having capacity of
10000, but at present producing 7000 units.
• Their dealership network is weak. Company does
not own this dealership network.
• According to TCM sources, all major decisions are
made in Korea by the holding company, they send
instruction about their decisions in Pakistan and
this process delays the policy making
20. OPPORTUNITIES
• The completion of the Lahore/ Islamabad motorway,
expansion of the road network and reduction in the
rail links will cause expansion in the automobiles
market in the future.
• According to Manager Imports from TCM. There is an
opportunity to expand market of Shehzore in Nepal
and Bhutan, if India gives way through its trade root
to Pakistan by an agreement.
• According to sources from TCM, if engineering board
of Pakistan makes the industry specific deletion policy
this will provide an opportunity for the development
of vendor industry.
21. THREATS
• The government tax policies are threat to TCM.
• The law and order situation in the country
especially in Karachi is threat to TCM
• The increasing inflation is acting as a threat to
TCM. which has decreased the purchasing
power of people and also decreased the
demand of Toyota vehicles.
• Exchange rate fluctuation is also a threat to TCM
Devaluation of Pak rupee has acted like a threat
to the company.
24. INTERNAL COMMUNICATION
• These are the sources by which employees
share their ideas, information, opinions and
feelings.
• Communication skills are very essential
because the employees utilize these to help
the company compete with other companies
like General Motors, KIA , Honda and many
others.
25. INTERNAL COMMUNICATION
• Toyota Motors uses both Upward and
Downward communication. Downward
communication flows from supervisors to
employees and Upward communication is the
feedback of downward communication.
27. EXTERNAL COMMUNICATION
• These all are the sources of external
communication in TOYOTA MOTORS
CORPORATION.
• Sales and promotion
• Generating sponsorship
• Announce Events
• Product or Services
Marketing Professionals------- Persuasive techniques
to influence
28. CONCLUSION
• Toyota is making the product that is both good for
environment and practical at the same time. It is
practical in that there is a demand for it and that
Toyota is presumably making money and or will make
money on the product. Toyota is also working
towards further development of the engine, possibly
combining an alternate fuel source other than
gasoline with the electric component. I believe that
Toyota is acting as social entrepreneur with these
lines of cars. They are providing a service of
humanity and the environment while also
presumably sustaining a business.
29. CONCLUSION
Toyota Motors Company has also been helping
society through their many endeavors. Their
Vision is more than just cars. They are working on
a new vision that is concern beyond cars.
• Transforming lives through learning
• Caring for our country
• Road Safety
• Igniting Safe Driving Sense
• Environment
For this concern they have been seen contributing in
many causes like
30. CONCLUSION
• Community Health Care
• Community Support for Education
• Food Distribution
• Toyota Technical Education Program (T-TEP)
• Pakistan Innovation Fund
• Habib University Foundation.
31. “MOTHER OF ALL INDUSTRIES”
The automobiles industry has experienced
decline in its production & sales value in past
couple of years but still it’s the leading
automobile company in Pakistan and it won’t
be wrong if we call it
