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Household Care brand ( Tier 2 cities-China)
Much higher Sales growth by adding Advocates




                         (Pre vs Post campaign)




+ 4000 advocates
Household Care brand ( Tier 1 cities-China)
Advocates drive higher sales growth with 40% less GRPs




                                   (Pre vs Post campaign)




     + 8000 advocates
Diapers brand ( Tier 2 cities-China)
Much higher Sales growth by adding Advocates




                            (6m post vs Year ago)




  + 3000 advocates
Community led Marketing

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Brand Advocates give you sales growth

  • 1.
  • 2. Household Care brand ( Tier 2 cities-China) Much higher Sales growth by adding Advocates (Pre vs Post campaign) + 4000 advocates
  • 3. Household Care brand ( Tier 1 cities-China) Advocates drive higher sales growth with 40% less GRPs (Pre vs Post campaign) + 8000 advocates
  • 4. Diapers brand ( Tier 2 cities-China) Much higher Sales growth by adding Advocates (6m post vs Year ago) + 3000 advocates
  • 5.
  • 6.