Google's new design for its search engine results page (SERP), one that sports a new color scheme and a lot more white space. It actually gives you much less information on the screen. This will require users to do more scrolling and paging through results to find what they’re looking for.

1. Google'sNew, Lighter & Cleaner Design Screenshots Of The Redesigned Search Results Page (SERP) (Experimental) – 2011/05 by @konterkariert

19. Google Experimenting With Redesigned Search Results Page Google has begun testing a new design for its search engine results page, one that sports a new color scheme and a lot more white space. A Google representative confirmed to us the company is conducting one of its user tests. As you can see from the screenshot below, the redesign results page incorporates a tweaked color scheme. The greens, purples and blues are not as harsh as the current set of colors used on Google.com. The bigger changes focus on separating and spacing out individual search results. There is simply a lot more white space around each search result and each link. Also, each search result is divided by a dashed line. Combined, the changes are rather dramatic for a search engine used by millions of people daily. Google is gathering data on how people react to the new changes. Those numbers will determine whether or not these changes will move out of testing and become permanent. This isn’t the only Google experiment to make headlines this month. On Monday, the tech giant began testing Voice Search integration on Google.com. http://mashable.com/2011/05/06/google-redesigned-search/

20. Google Search Is Testing a New, Lighter Design Google is now testing a redesigned search results page. There are several versions in the wild, but it looks like Google is ready for a bigger change than the usual tweaks and updates. The new search results page features duller colors, the characteristic blue is now more subdued, though it appears several hues are in testing. The page feel lighter and the individual results are more spaced out. Overall, it looks like Google is trying to trim some of the fat that's been gathering over the years and return to a lighter page. However, it may be going a bit too far and affecting usability, but these designs are still in the testing phase and any problems should be spotted now. A year ago almost to the day, Google rolled out a massive redesign of its homepage and search engine. It was the single biggest change ever rolled out for the site and it introduced several new features, such as the permanent left sidebar. This made it easier to filter the searches and narrow them down. Since then it has added more categories and more search options. The search results themselves have become more complex, Google adds a lot of different data to the search snippets and most searches also have one or more One Boxes with relevant information. All of this has been adding up and Google has decided to do something about it. It's currently running several variations of a redesigned search results page. It's running the tests rather widely it seems, but it is still early and Google is just gathering data. It's unlikely that any of the testing pages will be rolled out to everyone without some alterations. It's also possible that none of the testing pages end up being used. That said, Google definitely wants to change something so a redesign, if not a major one, should be expected in the news few months. It may be a few weeks away but it could be longer since Google usually takes its time with these type of changes. http://news.softpedia.com/news/Google-Search-Is-Testing-a-New-Lighter-Design-199009.shtml

21. Google Tests Cleaner Search Results Page Judging from a number of tweets this afternoon, Google is currently bucket testing a redesigned search results page with added whitespace for a cleaner look. These new pages, which are apparently being tested quite widely, only appear for a subset of users who are logged in to their Google accounts while searching. The new pages Google is testing also take away the underline from the links and present search snipped in gray text. Some users also report that instead of the traditional 10 results, some searches now only return 8 results. Given that Google’s search results pages have become quite cluttered over the last few years as the company continued to add new features, it doesn’t come as a surprise that Google is working on giving its search results a makeover. Google, of course, always experiments with new features. This test, however, looks rather widespread (though reports are limited to the U.S. and UK for now). http://newsgrange.com/google-experiments-with-new-cleaner-search-results-page-layout/