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3. ❏ Company - Ad Management and Ad Serving solutions to
companies that buy, create and sell online advertising
❏ Founded : 1996 Kevin O'Connor, Dwight Merriman
❏ April 13, 2007 : Google purchased Doubleclick for $3.1 Billion and
perceived as rebirth
WHAT …?

4. ❏ World's top marketers - Publishers - Ad networks and Ad agencies use
doubleclick product as foundation for their online advertising business
Combination of GOOGLE infrastructure with Doubleclick’s knowledge of
Agencies and Publishers
● Create the next generation of more innovative ad serving technology
● Improves the efficiency and effectiveness of online advertising
WHO …?

5. Online Publishers (Website owners)
❏ Free content …?
❏ Earns Revenue creating
Ad spaces

8. ❏ ADSERVER
HOW …?

9. How It Can Help Publishers
❖ Move faster
❖ Work smarter
❖ Drive performance
❖ Maximize yield
❖ Grow with the platform

10. DFP Elements
❏ Inventory
❏ Tagging
❏ Trafficking
❏ Forecasting
❏ Reporting
❏ Account administration

12. Benefits Over Other Ad Servers
❖ Integrates with Adsense easily
❖ Advanced targeting capabilities
❖ Save staff time and reduce costs
❖ Make better decisions
❖ Improve campaign performance and client satisfaction
❖ Get the most revenue - indirectly sold and non-guaranteed inventory
❖ Enjoy responsive, world-class service organization

13. Careers
● World’s leading Ad Platform
● World Wide Opportunities
● MNC’s & Startups
● Fast Growing Career
● Can Adopt to Any Ad Server

14. Roles and Responsibilities
❏ Ad ops Executive
❏ Ad Operations Coordinator
❏ Ad Ops / Advertising Operations Analyst
❏ Ad Ops Associate
❏ Online Ad Trafficker
❏ Manage ad trafficking, ad creation, QA, and reporting
❏ Optimize campaigns, including reviewing reports

15. Eligibility
● Any Graduate
● Working Professionals in any field
● All Digital Marketing Enthusiasts
● No Programming ….. No coding background

16. Course Details
● 16 Days Training
● Materials are provided
● Knowledge sharing Environment
● Maintain Google groups for Queries

17. For Queries :primarkinfoteechdfptraining@gmail.com