The fourth industrial revolution is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies. This change is genuinely different: this time it is exponential, polarizing and combinatorial. Our world changes fast, but our understanding is slow. Our new social dynamics and our new communication tools affect politics, finances and relationships through new media and its exponential and polarizing trends. The global power of new monopolies and the algorithms that run their businesses is the core of the new PR.

1. Digital Future
Silvija Seres, World PR Forum
Oslo, 23 april 2018

2. Tech rules the world. Software eats it.

3. The greatest
disruption ever
This time is different:
 Exponential
 Polarising
 Combinatorial

4. Exponential
Deceptive at first.

5. Polarising
Winner takes all.

6. Combinatorial
There are TWO sweet spots:
• Digital marketplaces
• Enabling technologies

7. 12 Gutenberg moments at once
1. AI, big data
2. Robotics, automation
3. Biotech, bioinformatics, synthetic biology
4. Energy, smart cities and smart houses
5. 3D printing, nanotech
6. Networks, sensors
7. Digital medicine
8. Fintech, regtech, edtech
9. VR and AR
10.Genetics
11.Transport and drones
12.Blockchain

8. 3 strategic buckets:
efficiency
business transformation
social transformation

9. Nordea: Building efficiency with new core
banking platform.

10. Schibsted: Cannibalization as a survival tool,
through finn.no and SCM.

11. NRK: New production and distribution for
democracy.

12. Social effects of
digitalization
1.Polarisation
2.Algorithmisation
3.Globalisation

13. John Seely
Brown
Halftime of a skill is
down to 5 years.

14. Borregård: Lifelong learning in practice,
now, for all.

15. DOL gap
The growing skills
gap!

16. Economist &
Lifelong
Learning
When education
fails to keep pace
with technology,
the result is
inequality.

17. Future skillsets

18. Bi-dexterous leadership and risk taking!

19. Hedgehog and
the fox:
Hedgehog knows one big thing.
Fox knows many small.
BE A BIT OF BOTH!

20. Some reading ideas

21. Thank you, and good luck!
Questions: silvija.seres@gmail.com
Just fun: @silvijaseres
@silvijaseres