Presentation Webinar Convertising: Creative Content X Social Advertising
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Have you ever heard about convertising? According to the online agency, Saleskracht, it is a way to generate leads and conversions by using storytelling. Creative content, combined with social advertising, is key in this story. Watch this presentation and get inspired!
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Presentation Webinar Convertising: Creative Content X Social Advertising
- 1. @strasm @iih #komfowebinar CONVERTISING — CREATIVE CONTENT X SOCIAL ADVERTISING #komfowebinar
- 3. #SMDay
- 5. 2015-2016: Digital Marketing Comes of Age 20 October 2015 G00292653 Analyst(s): Yvonne Genovese / Jake Sorofman Gartner CMO Spend Survey
- 6. 490 CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT 150k 28/02 02/030 4/03 06/030 8/03 10/031 2/03 100k 50k 44.54% 1301 16.68% 60 min 13.08% faster 0k Total Paid Organic Viral 165871141
- 7. @strasm @iih #komfowebinarJoin the conversation with us AGENDA Introduction to Convertising Case Study — Strategy — Examples — Results Increase reach Optimize for better results Q&A
- 9. @strasm @iih #komfowebinar WE DID NOT INVENT CONVERTISING THE WORLD DID
- 10. @strasm @iih #komfowebinar Convertising “When you stop plain advertising and start conversing about what matters to customers” — Charlie Moger 2005
- 11. @strasm @iih #komfowebinar Convertising “ Creative Content + Customer Targeted Audiences = Conversation & Conversion” — SalesKracht
- 12. @strasm @iih #komfowebinar BE LIKE EIGEN HAARD
- 13. @strasm @iih #komfowebinar The Biggest Social Housing Association of Amsterdam — Total Facebook community 22.5K Divided across 3 pages. What do we do? 1. Creative Content 2. Social Advertising 3. Lead Generation
- 17. @strasm @iih #komfowebinar LET’S PUT A LABEL ON IT
- 18. @strasm @iih #komfowebinar VIDEO BUSINESS OWNERS
- 19. @strasm @iih #komfowebinar INCREASE REACH
- 20. E-mails CRM Event data Use your data!
- 21. @strasm @iih #komfowebinar GLOBAL FURNITURE BRAND
- 23. FACEBOOK AD
- 24. RESULTS — • SALES ROI x100 • HIGHER ENGAGEMENT • LESS WORK
- 25. @strasm @iih #komfowebinar OPTIMIZE FOR BETTER RESULTS HOW?
- 26. @strasm @iih #komfowebinar OPTIMIZE SOCIAL ADS WITH CUSTOM AUDIENCES —
- 27. @strasm @iih #komfowebinar HOW TO OPTIMIZE SOCIAL ADS WITH CUSTOM AUDIENCES — MAILINGLIST —
- 28. @strasm @iih #komfowebinar FACEBOOK PIXEL —
- 29. @strasm @iih #komfowebinar LOOK A LIKE AUDIENCES — * Create an audience with characteristics that are similar to your source audience *
- 30. @strasm @iih #komfowebinar OPTIMIZE YOUR LOOK-A-LIKE AUDIENCE ADS —
- 31. @strasm @iih #komfowebinarJoin the conversation with us KEY TAKE AWAYS Know your audience Be creative Start a conversation Use your data Automize your activities
- 32. @strasm @iih #komfowebinar Vera Verkooijen Partner Relations & Events vev@komfo.com Michan Tolman Convertising Specialist michan@saleskracht.nl Join the conversation with us CONTACT
- 33. EVENT