KOMFO SUMMIT 2017 - Ditte Wolff-Jacobsen

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Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more. What is this presentation about? Content strategist, focused on thinking content before technology. Companies and organizations need to train and learn the new skillset around creating relations through conversations.

Technologie

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
mmit 2017
E WOLFF-JACOBSEN
k & Chatbotdesign
uick guide to Chatbots”

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
CHATBOTS
&
SAMTALEDESIGN 
- the future of UI

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
2 grunde til at ❤ chatbots
Mulepose fra ChatBotConf16 - billede venligst udlånt af @ashevat

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
Hej. Jeg vil gerne
et eller andet,
kan du hjælpe?
Hej Linda, det kan du
edderbrodereme tro jeg
kan. jeg tjekker lige mit
lager…
Kunde vs. Virksomhed og  
Drømmen om den gode relation

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
Hvorfor lige nu?

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dkDitte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
DK-chatbot-ejere
3
uger
I princippet ku den laves på en dag, men
jeg udvikler hele tiden
Komplet uvidenskabelig undersøgelse
MØD OS PÅ FACEBOOK: Chatbots - den hårde kerne

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
CUSTOMER 
FIRST
LIVE
PROTOTYPING❤"

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
BOT ANATOMI

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
FORMÅL
( ❤ )

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
BRUGERBEHOV
USE CASE 
I
FORRETNINGSBE
HOV
FUNKTION

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
PERSONLIGHE
D

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
TOV/ KENDETEGN
SOCIALE -
KOMPETENCER
SERVICEBRAND 
GRAFISK
IDENTITET

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
SAMTALEN

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
CONVERSATIONA
L USER
INTERFACES  
(CUI)
CONVERSATIONA
L USER
EXPERIENCES  
(Conversational
UX)
SAMTALEDESIGN
CONVERSATIONA
L DESIGN

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
ÅBEN EL. LUKKET 
REGELBASERET /
SELVLÆRENDE
FREMDRIFT +
VELKOMST + HJÆLP+
FEJLHÅNDTERING

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
DIGESTIBLE ENGAGING ACTIONABLE

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
INTELLIGENS

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
REAKTIONER 
HUKOMMELSE 
KONTEKST
DATAOPSAMLING

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
MOTOR

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
SEARCH
VISUAL
PREDICTION 
ANALYZE 
NLP
SENTIMENT

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
🤖 en ny kollega

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
5 grunde til ikke at få en chatbot nu
Din bot bliver
alligevel
aldrig rigtig
intelligent
Endnu en
kanal der skal
driftes
Markedet er
umodent
Teknologien
skal forklares
Best practice
er under
udarbejdelse

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
OG SÅ
ALLIGEVEL
…

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
–Matty Marianski - Product designer, Meekan
“According to Oxford University, robots will replace almost
half of the jobs in the US over the next 20 years, so someone
is going to have to build these machines (I’m looking at
you)
and make sure we can communicate properly with them.”

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
SAMTALER
SKABER
RELATIONER
=
forretning

Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk
– Ditte Wolff-Jacobsen, chatbotdesign.dk
“It has been said that the next step in the
mobile revolution is that: “Messaging Apps
are the new browsers, and chatbots the new
websites”. I would like to add that people
who understand how to build automated
conversations right are the new superstars of
the communications and marketing
industries.”
m.me/chatbotdesign
in/dittew

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KOMFO SUMMIT 2017 - Ditte Wolff-Jacobsen

1. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk mmit 2017 E WOLFF-JACOBSEN k & Chatbotdesign uick guide to Chatbots”

2. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk CHATBOTS & SAMTALEDESIGN  - the future of UI

3. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

4. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk 2 grunde til at ❤ chatbots Mulepose fra ChatBotConf16 - billede venligst udlånt af @ashevat

5. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk Hej. Jeg vil gerne et eller andet, kan du hjælpe? Hej Linda, det kan du edderbrodereme tro jeg kan. jeg tjekker lige mit lager… Kunde vs. Virksomhed og   Drømmen om den gode relation

6. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk Hvorfor lige nu?

7. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dkDitte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

8. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dkDitte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

9. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dkDitte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

10. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk DK-chatbot-ejere 3 uger I princippet ku den laves på en dag, men jeg udvikler hele tiden Komplet uvidenskabelig undersøgelse MØD OS PÅ FACEBOOK: Chatbots - den hårde kerne

11. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk CUSTOMER  FIRST LIVE PROTOTYPING❤"

12. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk BOT ANATOMI

13. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk FORMÅL ( ❤ )

14. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk BRUGERBEHOV USE CASE  I FORRETNINGSBE HOV FUNKTION

15. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk PERSONLIGHE D

16. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk TOV/ KENDETEGN SOCIALE - KOMPETENCER SERVICEBRAND  GRAFISK IDENTITET

17. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk SAMTALEN

18. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk CONVERSATIONA L USER INTERFACES   (CUI) CONVERSATIONA L USER EXPERIENCES   (Conversational UX) SAMTALEDESIGN CONVERSATIONA L DESIGN

19. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk ÅBEN EL. LUKKET  REGELBASERET / SELVLÆRENDE FREMDRIFT + VELKOMST + HJÆLP+ FEJLHÅNDTERING

20. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk DIGESTIBLE ENGAGING ACTIONABLE

21. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk INTELLIGENS

22. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk REAKTIONER  HUKOMMELSE  KONTEKST DATAOPSAMLING

23. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk MOTOR

24. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk SEARCH VISUAL PREDICTION  ANALYZE  NLP SENTIMENT

25. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk 🤖 en ny kollega

26. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk 5 grunde til ikke at få en chatbot nu Din bot bliver alligevel aldrig rigtig intelligent Endnu en kanal der skal driftes Markedet er umodent Teknologien skal forklares Best practice er under udarbejdelse

27. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk OG SÅ ALLIGEVEL …

28. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

29. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk

30. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk –Matty Marianski - Product designer, Meekan “According to Oxford University, robots will replace almost half of the jobs in the US over the next 20 years, so someone is going to have to build these machines (I’m looking at you) and make sure we can communicate properly with them.”

31. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk SAMTALER SKABER RELATIONER = forretning

32. Ditte Wolff-Jacobsen +45 27 21 52 58 ditte@iindhold.dk – Ditte Wolff-Jacobsen, chatbotdesign.dk “It has been said that the next step in the mobile revolution is that: “Messaging Apps are the new browsers, and chatbots the new websites”. I would like to add that people who understand how to build automated conversations right are the new superstars of the communications and marketing industries.” m.me/chatbotdesign in/dittew

KOMFO SUMMIT 2017 - Ditte Wolff-Jacobsen

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KOMFO SUMMIT 2017 - Ditte Wolff-Jacobsen