Facebook’s News Feed is changing, keep your brand page relevant

•

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Facebook has recently revealed big changes to their News Feed algorithm. For Facebook, this means a focus on quality content and user engagement. For your brand’s Facebook pages, this translates to a decrease in distribution. But don’t worry, we’ve got you covered. Learn how to: - Stay on top of the latest in Facebook’s News Feed algorithm with actionable tips - Adapt to the ever-changing Facebook landscape right now - Find out how to maximize reach with Facebook advertising - Activate your community to boost engagement

What’s new,
and why?
“It is likely that most Pages will see
a decline in reach and interactions”
- Facebook

“We will prioritize posts in the
News Feed that spark conversations
and inspire meaningful interactions
between people on Facebook”
- Facebook

Average fan
penetration
numbers
across 5,000
Facebook
pages
NUMBER
OF FANS
AVERAGE
FAN PENETRATION
0-10,000
10,001-25,000
25,000-50,000
50,001-250,000
250,001-1,000,000+
21.9%
10.44%
9%
7.5%
5.1%

•  To get more pages to advertise
•  To reduce the amount of bad content
Why has
Facebook made
these changes?

•  Separate News Feed
•  Ads will not be aﬀected
What will not
happen?

•  Community management
•  Advertise
•  Create engaging content
– but no engagement bait!
What can you do?

Conclusion:
Is Facebook
dead?

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Facebook’s News Feed is changing, keep your brand page relevant

1.

2. What’s new, and why? “It is likely that most Pages will see a decline in reach and interactions” - Facebook

3. “We will prioritize posts in the News Feed that spark conversations and inspire meaningful interactions between people on Facebook” - Facebook

4. Average fan penetration numbers across 5,000 Facebook pages NUMBER OF FANS AVERAGE FAN PENETRATION 0-10,000 10,001-25,000 25,000-50,000 50,001-250,000 250,001-1,000,000+ 21.9% 10.44% 9% 7.5% 5.1%

5. •  To get more pages to advertise •  To reduce the amount of bad content Why has Facebook made these changes?

6. •  Separate News Feed •  Ads will not be aﬀected What will not happen?

7. •  Community management •  Advertise •  Create engaging content – but no engagement bait! What can you do?

8. Conclusion: Is Facebook dead?