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What’s new,
and why?
“It is likely that most Pages will see
a decline in reach and interactions”
- Facebook
“We will prioritize posts in the
News Feed that spark conversations
and inspire meaningful interactions
between people on ...
Average fan
penetration
numbers
across 5,000
Facebook
pages
NUMBER
OF FANS
AVERAGE
FAN PENETRATION
0-10,000
10,001-25,000
...
•  To get more pages to advertise
•  To reduce the amount of bad content
Why has
Facebook made
these changes?
•  Separate News Feed
•  Ads will not be affected
What will not
happen?
•  Community management
•  Advertise
•  Create engaging content
– but no engagement bait!
What can you do?
Conclusion:
Is Facebook
dead?
Facebook’s News Feed is changing, keep your brand page relevant
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Facebook’s News Feed is changing, keep your brand page relevant

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Facebook has recently revealed big changes to their News Feed algorithm. For Facebook, this means a focus on quality content and user engagement. For your brand’s Facebook pages, this translates to a decrease in distribution. But don’t worry, we’ve got you covered.

Learn how to:
- Stay on top of the latest in Facebook’s News Feed algorithm with actionable tips
- Adapt to the ever-changing Facebook landscape right now
- Find out how to maximize reach with Facebook advertising
- Activate your community to boost engagement

Veröffentlicht in: Soziale Medien
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Facebook’s News Feed is changing, keep your brand page relevant

  1. 1. What’s new, and why? “It is likely that most Pages will see a decline in reach and interactions” - Facebook
  2. 2. “We will prioritize posts in the News Feed that spark conversations and inspire meaningful interactions between people on Facebook” - Facebook
  3. 3. Average fan penetration numbers across 5,000 Facebook pages NUMBER OF FANS AVERAGE FAN PENETRATION 0-10,000 10,001-25,000 25,000-50,000 50,001-250,000 250,001-1,000,000+ 21.9% 10.44% 9% 7.5% 5.1%
  4. 4. •  To get more pages to advertise •  To reduce the amount of bad content Why has Facebook made these changes?
  5. 5. •  Separate News Feed •  Ads will not be affected What will not happen?
  6. 6. •  Community management •  Advertise •  Create engaging content – but no engagement bait! What can you do?
  7. 7. Conclusion: Is Facebook dead?

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