The basics of App Store PR, and an overview of App Mention Alerts.

1. App Mention Alerts
tracking blog and press mentions
of iOS apps across the web
October 2013, support@appmentionalerts.com

2. provide your app ID
or your app name if
app’s not yet in
the store
App Mention Alerts

3. mentions of your app
App Mention Alerts

4. search for your competitors
App Mention Alerts

5. mark the interesting ones
App Mention Alerts

6. all your competitor
mentions on one page
App Mention Alerts

7. article preview star and cross out
the (un) interesting ones
App Mention Alerts

8. starred articles
- reference them later
- use the articles as an inspiration
- e-mail the same journalist with your story
App Mention Alerts

9. new articles as they happen
+ notifications via e-mail
App Mention Alerts

10. It’s better to send one good notification per month,
than ten lousy a day.
Our priority
App Mention Alerts

11. • understand your niche better
• find journalists you’d like to approach
• learn the way your competitors sell
• stay on top of what’s happening (due to notifications)
The next steps
App Mention Alerts

12. uninteresting interesting
features possibilities
name of the
publisher
story behind
authors
keep in mind
App Mention Alerts

13. • be brief
• be relevant
why should the readers care about your product?
• approach the most popular ones first and offer them
something unique if possible
• don’t sweat your premiere
for smaller players it usually doesn’t work anyway, the relationships will
take you months to build
• keep things personal
in A. M.Alerts you can see what the blogger writes about, use that!
Approaching bloggers
App Mention Alerts

14. • a new app premiered on the App Store!
• an unknown company launches yet another tool with minor
improvements over the competitor!
• a new app merges Facebook, Yelp and Google Maps together
• an app has it’s price lowered by 50% for a week! *
• a new app for kids has very lovely graphics and a compelling
story!
• a version 4.0 of a dictionary app was released and now contains
twenty thousand extra words!
• any kind of utility app with over 100 competitors
Nobody writes about this
* - with the exception of deal sites and large promotions by huge publishers.
Information based on analysis of unsuccessful app press releases.
App Mention Alerts

15. • a neat idea
“Word Lens translates words from the camera on the fly!”
• exceptional quality and user experience
“Life has changed and Flipboard is now the most used app on my tablet”
• big event, big celebrity
SXSW, New Year, Royal Wedding, Justin Bieber
• specific niche
“I love golfing, and here is a good game for this”
• large trends
“Retailers using iBeacons”
• new feature of a famous brand
“Twitter app now supports animated gifs”
• unusual backstory
“Color raised $20M”, “Security Guru Launches iPhone App To Hack Colorblindness”
What gets written about
Data obtained by analysis of 50 random press articles in App Mention Alerts database

16. Some random facts
approx. 16% of all apps are covered by
at least one press article
8% have at least 2 mentions
top 1% of apps generated 20% press articles
Source:App Mention Alerts, internal, Oct 2013. support@appmentionalerts.com
Sites reprinting the App Store descriptions, duplicates and home sites mostly excluded.

17. Signing up for the alerts
go to
appmentionalerts.com
try our demo
sign up
$24.95/month
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contact:
support@appmentionalerts.com