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case studies
 
BoschWorld.com W orld's first Photo-Realistic 3D Online Community   Platform in  its market  where users experience virtual home life and   create new neighbour relationships. Each member is welcomed to   pick and own  their  ho u se from any neighbourhood and can invite friends   as neighbours, visit  each  other ’s  houses, send private messages and chat   with available neighbo u rs. House owners can earn points by   completing regular tasks like cleaning the house, watering the   plants, feeding the fish etc.  They can re deem their points for  eCoupon  discounts at   Bosch Dealers or for prizes. With various interactive tools, unique   product experience s  and successful brand communication  with occasional campaigns  made  it  possible  to gather  over  2 00.000 people  together creating an invaluable brand owned new medium .
BoschWorld.com client : Bosch – BSH Turkey brief / reason why :  Max.ing Product Experience debrief / solution :  Social Platform / Online Campaigns   Loyalty Program / eCoupons targets ,[object Object],[object Object],[object Object],[object Object],[object Object]
reach : 30.000.000  visits     350.000  unique visitors / month   250.000  home owners (members) period : October 2008 - present   products sold :  750  (through eCoupons) coupons generated  :  1.650 BoschWorld.com BoschWorld.com > Cannes Lions 2009 Entry Video >
 
Binboa  Charades  is an online “silent movie  guessing ”  game,  clasically enjoyed frequently during  house   parties  which  Binboa Vodka  aims to be incorporated with.   T he main idea  was to increase the awareness of Binboa Vodka by incorporating with house parties and applying an  extraordinary,   innovative , full of fun  and simple  online  concept which  would  spread among  the  internet users. User s   asked to  guess movie   names by simply watching  the little movie clips each describing a word .   Any user can  also  act out the movie's name by pantomiming  using his/her Web Cam. BinboaManiaclarAnlatiyor.com
BinboaManiaclarAnlatiyor.com client : Binboa Vodka brief / reason why :  Product Awareness debrief / solution :  Multiplayer Video Advergame     Online Viral Campaign targets ,[object Object],[object Object],[object Object]
reach : 2.500.000  visits   650.000  unique visitors / month   45.000  members period : Fabruary 2009 - present   videos generated : 1,350 BinboaManiaclarAnlatiyor.com BinboaManiaclarAnlatiyor.com > Cannes Lions 2009 Entry Video >
success stories
success stories  Lipton   | Web Site + Data-Mining + Campaigns Lipton  has reached millions of its customers via interactive projects since 2005. The brand has both the demographic profiles of it’s members and their beverage consumption information in the database. Those projects we developed with  Lipton  have also received many national and international awards.  Bosch   | Online Campaigns + CRM + BoschWorld After millions of users reached via  5 online campaigns , hundreds of products sold and more than  200 thousand members  in the database,  Bosch   had established its own online  medium.  BoschWorld  now is  heavily used as an instant  communication channel  between the brand and  the hundreds of thousands  of consumers, earning Turkey the  most successful country  online  in the corporate world of Bosch.
clients
for more info:  www.adinteractive.com.tr
thank you

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adinteractive Case Studies 05-2009

  • 1.  
  • 2.  
  • 4.  
  • 5. BoschWorld.com W orld's first Photo-Realistic 3D Online Community Platform in its market where users experience virtual home life and create new neighbour relationships. Each member is welcomed to pick and own their ho u se from any neighbourhood and can invite friends as neighbours, visit each other ’s houses, send private messages and chat with available neighbo u rs. House owners can earn points by completing regular tasks like cleaning the house, watering the plants, feeding the fish etc. They can re deem their points for eCoupon discounts at Bosch Dealers or for prizes. With various interactive tools, unique product experience s and successful brand communication with occasional campaigns made it possible to gather over 2 00.000 people together creating an invaluable brand owned new medium .
  • 6.
  • 7. reach : 30.000.000 visits 350.000 unique visitors / month 250.000 home owners (members) period : October 2008 - present products sold : 750 (through eCoupons) coupons generated : 1.650 BoschWorld.com BoschWorld.com > Cannes Lions 2009 Entry Video >
  • 8.  
  • 9. Binboa Charades is an online “silent movie guessing ” game, clasically enjoyed frequently during house parties which Binboa Vodka aims to be incorporated with. T he main idea was to increase the awareness of Binboa Vodka by incorporating with house parties and applying an extraordinary, innovative , full of fun and simple online concept which would spread among the internet users. User s asked to guess movie names by simply watching the little movie clips each describing a word . Any user can also act out the movie's name by pantomiming using his/her Web Cam. BinboaManiaclarAnlatiyor.com
  • 10.
  • 11. reach : 2.500.000 visits 650.000 unique visitors / month 45.000 members period : Fabruary 2009 - present videos generated : 1,350 BinboaManiaclarAnlatiyor.com BinboaManiaclarAnlatiyor.com > Cannes Lions 2009 Entry Video >
  • 13. success stories Lipton | Web Site + Data-Mining + Campaigns Lipton has reached millions of its customers via interactive projects since 2005. The brand has both the demographic profiles of it’s members and their beverage consumption information in the database. Those projects we developed with Lipton have also received many national and international awards. Bosch | Online Campaigns + CRM + BoschWorld After millions of users reached via 5 online campaigns , hundreds of products sold and more than 200 thousand members in the database, Bosch had established its own online medium. BoschWorld now is heavily used as an instant communication channel between the brand and the hundreds of thousands of consumers, earning Turkey the most successful country online in the corporate world of Bosch.
  • 15. for more info: www.adinteractive.com.tr