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WE ARE NOT IN
THE AD BUSINESS
WE ARE IN THE
INDUSTRY
OF MAKING THINGS
RELEVANT
Creativity isn't about producing
art. It's about solving problems.
Relevance means ad value to
peoples life, not make them
want to buy #ddb
#amirkassaei
THE
CONSUMER
HAS
CONTROL
WIN THEM OVER
BY MAKING
THEM PART
OF YOUR
CONVERSATION
http://www.youtube.com/watch?v=d3e7_NJznNY   GRANDPRIX CYBER
CREATE
RELEVANT
TRUTH
AWARENESS

   ≠
RELEVANCE
http://www.youtube.com/watch?v=EV5YnRFiCeI   GRANDPRIX MEDIA
DELIVER IT
IN A FRESH
WAY
http://www.youtube.com/watch?v=TyWQrmiRoLE   SHORTLIST MEDIA
#Facts
DEFINE
     THE PROBLEM
     CORRECTLY
#1   AND YOU LL
     ALMOST HAVE
     THE SOLUTION
THE BEST
     ADVERTISING
#2   DOESN T LOOK
     LIKE
     ADVERTISING
http://www.youtube.com/watch?v=WxfZkMm3wcg   GRANDPRIX CYBER
TREAT PEOPLE
     AS FRIENDS
#3   NOT AS A
     TARGET
     GROUP
http://www.youtube.com/watch?v=45Z-GevoYB8   GRANDPRIX MOBILE
#Aanrader
Google Project Rebrief
GIVE MEANING
     AND THEY'LL
#4   BECOME
     THANKFULL
http://www.youtube.com/watch?v=ocCYlqvJKC4   GOLD PROMO&ACTIVATION
http://www.youtube.com/watch?v=rIYHjs1vEAo   GRAND PRIX PROMO&ACTIVATION
THINK
     INDIVIDUAL
#5   NOT ONLY
     MASS MEDIA
http://www.youtube.com/watch?v=wpJVtFCoO-w   GRANDPRIX CREATIVE EFFECTIVENESS
http://www.youtube.com/watch?v=kluDArvfUhw&feature=related   GOLDCYBER
DIGITAL IS NOT
     A MEDIA
#6   IT S AN
     INFRASTRUCTURE
http://www.youtube.com/watch?v=ouAkCenbWyc   GOLDCYBER
http://www.youtube.com/watch?v=F3I8yGcEUOo   SILVERCYBER
http://www.youtube.com/watch?v=F-5lH1A1DyI
STOP TALKING
     ABOUT
#6   SOCIAL MEDIA
     IT S A NETWORK
http://www.youtube.com/watch?v=lg_jbSP-F2o   SILVERCYBER
ADEPT THE
     TECHNOLOGY
#7   TO THE IDEA
     NOT VICE
     VERSA
http://www.youtube.com/watch?v=RYZpS2OWfrI&feature=related
                                                             GRANDPRIX RADIO
THE BRAVERY
     OF THE CLIENT
#8   IS CENTRAL OF
     DOING GREAT
     WORK DAN WIEDEN
http://www.youtube.com/watch?v=5NTRvlrP2NU
http://www.youtube.com/watch?v=eqoLeCXzio8&feature=results_main&playnext=1&list=PLF35E492DE1D764BC
                                                                                                     GOLD DIRECT
ADVERTISING


#9   80%
     IDEA EXECUTION
http://www.youtube.com/watch?v=NScs_qX2Okk   GOLD FILM CRAFT
#10   KEEP IT SIMPLE
GRANDPRIX OUTDOOR
A BRAND =
THE SUM OF
ALL YOUR
EXPERIENCES
#Showtime
#2nd screen
# film
http://www.youtube.com/watch?v=3393O1uD_w8
http://www.youtube.com/watch?v=aMfSGt6rHos
http://www.youtube.com/watch?v=3xIgq13mX3A
#Cases
http://www.youtube.com/watch?v=gHl8IqCqza8   GOLD PR
http://www.youtube.com/watch?v=uHWfFFi1k9Y   GRAND PRIX OUTDOOR
#gocreaterelevance!


FilipTeerlinck   JonasBoets   KoenKreynen   TijlSacré
@kkreynen

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