1.
Social Media
changing the
structures of
everyday life
By MedeMerkers
Koen Delvaux
@kodel

2.
SOCIAL MEDIA INTRODUCTION

3.
These are the new media

4.
A fancy name for
online conversations

5.
Mass Media
33 hours internet
16 hours television
4 hours magazines

6.
<
More time is spent on Facebook
than on all other sites

7.
4.400.000 users

8.
Facebook: not only youngsters

9.
Active population
is largest
+55 is growing fastest

10.
HOW IS SOCIAL MEDIA CHANGING US?

11.
MASLO
Maslow hierarchy of needs
Preferably from behind my computer

12.
Agriculture revolution
MASLOS HIERARCHY OF NEEDS
no longer hungry
Industrial revolution
no longer needy
Information revolution
no longer interested

13.
PEOPLE WANT TO ACHIEVE THINGS
I want to be someone!
Preferably from behind my computer

14.
Andy Warhol
In the future, everyone
will be world-famous for
15 minutes.

15.
#tvvv

16.
SECOND SCREEN IN #TVVV
Twitter as defense against time shifting

17.
SECOND SCREEN
Attention: danger for #hashtag hijack

18.
TWUNCH
Counter reaction: going back offline

19.
RELATION NEOCORTEX SIZE
150
DUNBAR’S NUMBER

20.
RELATION NEOCORTEX SIZE
SMARTER ANIMALS= MORE RELATIONS

21.
RELATION NEOCORTEX SIZE
INTERNET= CHANGING OUR BRAINS

22.
COMPANIES ARE CHANGING

23.
CO-CREATION
Customers become part of your company
Empower them, respect them

24.
Co-creation that links people in a community

25.
BRANDS ARE THE NEW RELIGION

26.
BRANDS ARE THE NEW RELIGION

27.
FACILITATE instead of CONTROL

28.
Zappos defines customer happiness
as their mission

29.
Customer care is the new marketing

30.
INTERMEDIATES LOSE POWER
DIRECT PEER 2 PEER INTERACTIONS

31.
SELF ORGANIZATION
YAMMER AS THE NEW INTRANET

32.
POLITICS BECOMES TRANSPARENT

33.
OBAMA TALKING TO CITIZENS
The President in a Google+ hangout

34.
OBAMA CAMPAIGNING
Obama sharing official Campaign
Playlist on Spotify

35.
POLICE IN FUNNY YOUTUBE VIDEO
Antwerp police: censorship against
‘teambuilding’ of police force

36.
LEARNING CHANGES COMPLETELY

37.
Using game theory to
encourage user engagement

38.
NOT ABOUT GAMES!

39.
FROM: GABE ZICHERMANN
Incremental Systemic
action view
Response
to incentives
Gamification is the intersection of
loyalty, game design and behavior

40.
EXAMPLE OF USE
Piano stairs
And less people use the escalator

41.
GAMIFICATION IN ACTION
‘Nudge’ is about influencing
without economic incentive (choice arch.)

42.
GAMIFICATION IN ACTION
Giving car drivers feedback
Who is the best eco driver?

43.
GAMIFICATION IN ACTION
TopGear’s fan of the month
creating an incentive to submit content

44.
GAMIFICATION IN ACTION
LinkedIn gives you a progress bar
Encouraging to continue (but: no levels)

45.
GAMIFICATION IN ACTION
Huffington post using badges
Reading & sharing creates status

46.
GAMIFICATION IN ACTION
Facebook shows activity feed
If others are doing it, it must be good

47.
GAMIFICATION IN ACTION
Klout is using achievements
(but what is the meaning behind them?)

48.
WARNING: PURPOSE IS KEY
(Autonomy & Mastery) + Purpose
Add something meaningful or it dies
(Daniel Pink)

49.
YOUR ROLE IN THIS NEW WORLD

50.
BRANDED INITIATIVES

51.
Interested?
MedeMerkers
Kardinaal Mercierplein 2
2800 Mechelen
016/81.91.33
info@medemerkers.be
twitter: @medemerkers
www.medemerkers.be