Social media changing the structures of everyday life
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How social media is influencing our society, our companies, politics and even our brains.
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Social media changing the structures of everyday life
- 1. Social Media changing the structures of everyday life By MedeMerkers Koen Delvaux @kodel
- 3. These are the new media
- 4. A fancy name for online conversations
- 5. Mass Media 33 hours internet 16 hours television 4 hours magazines
- 6. < More time is spent on Facebook than on all other sites
- 8. Facebook: not only youngsters
- 9. Active population is largest +55 is growing fastest
- 12. HOW IS SOCIAL MEDIA CHANGING US?
- 13. MASLO Maslow hierarchy of needs Preferably from behind my computer
- 14. Agriculture revolution MASLOS HIERARCHY OF NEEDS no longer hungry Industrial revolution no longer needy Information revolution no longer interested
- 15. PEOPLE WANT TO ACHIEVE THINGS I want to be someone! Preferably from behind my computer
- 16. Andy Warhol In the future, everyone will be world-famous for 15 minutes.
- 17. #tvvv
- 18. SECOND SCREEN IN #TVVV Twitter as defense against time shifting
- 19. SECOND SCREEN Attention: danger for #hashtag hijack
- 20. TWUNCH Counter reaction: going back offline
- 21. RELATION NEOCORTEX SIZE 150 DUNBAR’S NUMBER
- 22. RELATION NEOCORTEX SIZE SMARTER ANIMALS= MORE RELATIONS
- 23. RELATION NEOCORTEX SIZE INTERNET= CHANGING OUR BRAINS
- 25. CO-CREATION Customers become part of your company Empower them, respect them
- 26. Co-creation that links people in a community
- 27. BRANDS ARE THE NEW RELIGION
- 28. BRANDS ARE THE NEW RELIGION
- 29. FACILITATE instead of CONTROL
- 30. Zappos defines customer happiness as their mission
- 31. Customer care is the new marketing
- 32. INTERMEDIATES LOSE POWER DIRECT PEER 2 PEER INTERACTIONS
- 33. SELF ORGANIZATION YAMMER AS THE NEW INTRANET
- 35. OBAMA TALKING TO CITIZENS The President in a Google+ hangout
- 36. OBAMA CAMPAIGNING Obama sharing official Campaign Playlist on Spotify
- 37. POLICE IN FUNNY YOUTUBE VIDEO Antwerp police: censorship against ‘teambuilding’ of police force
- 39. Using game theory to encourage user engagement
- 40. NOT ABOUT GAMES!
- 41. FROM: GABE ZICHERMANN Incremental Systemic action view Response to incentives Gamification is the intersection of loyalty, game design and behavior
- 42. EXAMPLE OF USE Piano stairs And less people use the escalator
- 43. GAMIFICATION IN ACTION ‘Nudge’ is about influencing without economic incentive (choice arch.)
- 44. GAMIFICATION IN ACTION Giving car drivers feedback Who is the best eco driver?
- 45. GAMIFICATION IN ACTION TopGear’s fan of the month creating an incentive to submit content
- 46. GAMIFICATION IN ACTION LinkedIn gives you a progress bar Encouraging to continue (but: no levels)
- 47. GAMIFICATION IN ACTION Huffington post using badges Reading & sharing creates status
- 48. GAMIFICATION IN ACTION Facebook shows activity feed If others are doing it, it must be good
- 49. GAMIFICATION IN ACTION Klout is using achievements (but what is the meaning behind them?)
- 50. WARNING: PURPOSE IS KEY (Autonomy & Mastery) + Purpose Add something meaningful or it dies (Daniel Pink)
- 51. YOUR ROLE IN THIS NEW WORLD
- 59. Interested? MedeMerkers Kardinaal Mercierplein 2 2800 Mechelen 016/81.91.33 info@medemerkers.be twitter: @medemerkers www.medemerkers.be