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Face  globalization. Enjoy foreign cultures in your community. Team 14
North America Asia Europe Africa Oceania Latin America Want to become a globalist?  	Want to lean various cultures of the world?
Contents Business Model Introduction  Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
= Culture + Tour Part-time jobs for foreign students Vision The creation of platform of cultural communication Transformation  of  life style
Target Customers Customer I Customer II Foreigners (Exchange Students, Workers, Multiracial people) 1. College students in Korea (Beginning) 2. People of all ages  (After)
Strategy Step 4. Attract people through various advertisements and events Step3. Build concrete system of the business model Establish the payment system Step 2. Build connections with rental companies/institutions Step 1. Find Enough Foreign Lecturers
Matching Teacher Registration Meet Qualification Register classes Students Registration Join available classes Search & Request
My page   My page ,[object Object]
Check student numbers
Message Box
Current Rating
Register/Cancel classes
Message Box
Calendar to manage lecture schedule
Accumulated points
RequestCULTOUR.com A  teacher A Student ,[object Object]
 Show-Off Space,[object Object]
How to make profit? 10 % of payment for every lecture  Extra $5 of commission fee
Contents Business Model               Introduction  Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
66% of the respondents said, “it is VERY IMPORTANT to have a good understanding of foreign cultures.” Nearly 80% believe that  there are “little” or “not enough”  opportunities to interact with foreigners or learn foreign cultures. 97%showed willingness to participate in offline foreign cultural activities
Number of Foreigners in Korea Foreigners will occupy  10%of the entire Korean population by 2050
“...I would definitely use your service if it actually exists. It would be a great pleasure for me to share the culture of my home country with others. And, if I could earn money from it, it makes it even better
 Mark from London, England “This is the service that I have long been looking for
 If Korean people care enough about understanding other cultures, I think this business will be successful. Sarah from Chicago, USA ” ”
Price H i gh Pros: 1. Free of Charge 2. No spatial or time     constraints 4. World-wide Service Cons:  1. Limitation on          interaction among     users 2. Overwhelming  amount of Information  (No Filtering) Low Quality L  o w H i g h
Price Private Institutions H i gh Pros: 1. Professional lecturers 2. Ability to learn consistently Cons:  1. High cost 2. Scarcity 3. Not appropriate for a trial  Low Quality L  o w H i g h
Price H i gh Cultural Exchange Camp Pros: 1. High Quality 2. Ability to intensely immerse in intercultural exchange 3. Strong friendship with foreign people Cons:  1. Too expensive 2. Time constraint 3. Qualification for consumers Low Quality L  o w H i g h
Strength & Opportunities: No similar service Relatively High Quality at  	an affordable price Personal Interaction with         foreigners possible Affordability 5.    Diversity of lectures

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Business Contest - Planning

  • 1. Face globalization. Enjoy foreign cultures in your community. Team 14
  • 2. North America Asia Europe Africa Oceania Latin America Want to become a globalist? Want to lean various cultures of the world?
  • 3. Contents Business Model Introduction Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
  • 4. = Culture + Tour Part-time jobs for foreign students Vision The creation of platform of cultural communication Transformation of life style
  • 5. Target Customers Customer I Customer II Foreigners (Exchange Students, Workers, Multiracial people) 1. College students in Korea (Beginning) 2. People of all ages (After)
  • 6. Strategy Step 4. Attract people through various advertisements and events Step3. Build concrete system of the business model Establish the payment system Step 2. Build connections with rental companies/institutions Step 1. Find Enough Foreign Lecturers
  • 7. Matching Teacher Registration Meet Qualification Register classes Students Registration Join available classes Search & Request
  • 8.
  • 14. Calendar to manage lecture schedule
  • 16.
  • 17.
  • 18. How to make profit? 10 % of payment for every lecture Extra $5 of commission fee
  • 19. Contents Business Model Introduction Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
  • 20. 66% of the respondents said, “it is VERY IMPORTANT to have a good understanding of foreign cultures.” Nearly 80% believe that there are “little” or “not enough” opportunities to interact with foreigners or learn foreign cultures. 97%showed willingness to participate in offline foreign cultural activities
  • 21. Number of Foreigners in Korea Foreigners will occupy 10%of the entire Korean population by 2050
  • 22. “...I would definitely use your service if it actually exists. It would be a great pleasure for me to share the culture of my home country with others. And, if I could earn money from it, it makes it even better
 Mark from London, England “This is the service that I have long been looking for
 If Korean people care enough about understanding other cultures, I think this business will be successful. Sarah from Chicago, USA ” ”
  • 23. Price H i gh Pros: 1. Free of Charge 2. No spatial or time constraints 4. World-wide Service Cons: 1. Limitation on interaction among users 2. Overwhelming amount of Information (No Filtering) Low Quality L o w H i g h
  • 24. Price Private Institutions H i gh Pros: 1. Professional lecturers 2. Ability to learn consistently Cons: 1. High cost 2. Scarcity 3. Not appropriate for a trial Low Quality L o w H i g h
  • 25. Price H i gh Cultural Exchange Camp Pros: 1. High Quality 2. Ability to intensely immerse in intercultural exchange 3. Strong friendship with foreign people Cons: 1. Too expensive 2. Time constraint 3. Qualification for consumers Low Quality L o w H i g h
  • 26. Strength & Opportunities: No similar service Relatively High Quality at an affordable price Personal Interaction with foreigners possible Affordability 5. Diversity of lectures
  • 27. Renting service 2. Ability to request lectures of interest 3. Rating System Diversify asset Conscious of liabilities Healthy cash flow Weakness & Potential Problems: Time/Spatial Constraints Suppliers-oriented Service 3. The maintenance of the quality of the lectures Financial risk Solutions
  • 28. “Ability to offer diverse and quality lectures at an affordable cost”
  • 29. Contents Business Model Introduction Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
  • 30. Users registered Sales growth +500% +200% # of Users Profit ($) 1,300,000 1,600,000 600,000 300,000 2012 2016 2012 2016 Yr Yr
  • 31. Investment Analysis 2012 2016 2015 2013 2014 EBIT: 195,854 FCF: 137,098 EBIT: 227,393 FCF: 159,175 EBIT: 268.347 FCF: 187,843 NPV=2,217,934>0 IRR= 26%>WACC 10% PP= 3year+ 102829*12/159940 month = 3 years and 8 month EBIT: 334,533 FCF: 234,173 EBIT: 451,894 FCF: 316,326
  • 32.
  • 33.
  • 34. Our business will first start in Korea, and will branch out to other countries. Korea China / Japan Other global market Lecture service Rent service Stable growth Lecture service Korea (Seoul) Korea (other cities) China (Beijing) / Japan Tokyo) China / Japan Asia market global market Rent service Asia Korea Global market Korea/China/ Japan Ultimate Goal: Make worldwide cultural exchange possible!