Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (April '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. DIGITAL MARKETING
STRATEGY
PRESENTATION

2. Cedars Sinai Hospital Health Care Clinic
1. Buyer personas: 45 – 74, Los Angeles, CA, USA. One year (Jan-Dec).
2. Schedule: One year (Jan-Dec).
3. Available budget: Media spending budget available: $1,000.000 | Production budget | Agency fees.
4. Marketing objective: Awareness for all programs & services of our clinics.
5. Communication values:
● Expensive & luxury care.
● Ranked among the top 5% in the country.
● Commitment to cutting-edge medical research.
● Complex injuries that other hospitals aren’t equipped to handle.
BRIEF
Brief for Cedars Sinai Digital Marketing Strategy

3. RESEARCH

4. ● Reach top ranking positions
● Achieve awareness and thus:
○ More direct visits
● Populate social media
channels with useful content
OUR GOALS
Source: similarweb.com
DIGITAL PRESENCE
▰ CEDARS SINAI vs ▰ UCLA

5. CREATIVE
CONCEPT

6. Is there something more important than your health?
Maintaining a high physical and mental condition allows you
to live longer. Here, at Cedars Sinai we have the solution.
Cedars Sinai serves more than 1 million people each year
in over 40 locations, with more than 4,500 physicians and
nurses and 1,500 ongoing research projects.
Our 120 years experience is the answer to what you are
looking for. Luxury services and preventive screening can
help you to improve your quality of life and live longer.
The most valuable thing, is health. And we have the most
suitable people to offer it to you. Trust our experience.
#YourHealthIsYourWealth
CREATIVE CONCEPT

7. DIGITAL
MARKETING
STRATEGY

8. CONTENT MARKETING
Sharing infographics on Linkedin with
our concept’s hashtag:
#YourHealthIsYourWealth.
Podcasts: Inform and educate people
about everyday health issues in order to
raise awareness about our expertise.
Create and spread useful and
relevant content
#YourHealthIsYourWealth.
CONTENT IS KING

9. Banners, Ads, SEM and Google
Network to create Buzz & Awareness
AD CAMPAIGNS

10. PREMIUM DISPLAY
LOS ANGELES TIMES
HEALTH & WELLNESS

11. SOCIAL MEDIA POSTS
SOCIAL MEDIA MARKETING
Facebook, Linkedin, Instagram,
Twitter always with the hashtag:
#YourHealthIsYourWealth.

12. INFLUENCERS
SHORTLIST
- MICRO INFLUENCERS: INCREASE AWARENESS (70%)
- MACRO INFLUENCERS: INCREASE IMPRESSIONS (15%)
- MEGA INFLUENCERS: BUILD AUTHORITY (15%)
January to December 23

13. TIMELINE
Scheduled Timeline

14. ADS
(START)
LA TIMES
ROS
ADS
(FINISH)
Content
Content Content
*Social Media Marketing & Ad campaigns. Running every month for one year.
TIMELINE

15. BUDGET
Media Spending
Production Costs
And Fees

16. DIGITAL ADVERTISING PLAN
CHANNEL OBJECTIVE START END UNIT UNIT COST ESTIMATIONS UNIT SPENDING
FB & INSTA REACH 1/1/23 31/12/23 CPM 1.2$ 47M IMPRESSIONS 54.750$
FB & INSTA VIDEO VIEWS 1/1/23 31/12/23 CPV 0.02$ 53M VIEWS 91.250$
LA TIMES AWARENESS
ROS
START 1/10/23 UNTIL
IMPRESSIONS ARE
REACHED
CPM 12.3$ 18M IMPRESSIONS 23,400$
YOUTUBE VIDEO VIEWS 1/1/23 31/12/23 CPV 0.02$ -
0.05$
6.3M VIEWS 200.640$
GOOGLE
DISPLAY
AWARENESS 1/1/23 31/12/23 CPM 2.49$ -
6.99$
240M IMPRESSIONS 111.960$
TOTAL
DIGITAL
482.000$
OVER 364M
IMPRESSIONS!
WIDE DIGITAL
COVERAGE!
PREMIUM
PUBLISHERS!
AWARENESS

17. INFLUENCERS MEDIA PLAN
CHANNEL OBJECTIVE START END ESTIMATED
REACH
TOTAL COST
OPRAH WINFREY
NETWORK
AWARENESS DEC 23 DEC23 4M 350.000$
MEN’S HEALTH AUTHORITY JAN 23 MARCH 23 750K 100.000$
JESSI PAEGE AWARENESS APRIL 23 JUNE 23 650K 40.000$
DR BRASSERI AWARENESS JULY 23 OCT 23 200K 28.000$
TOTAL
INFLUENCERS
518.000$
TOTAL MEDIA BUDGET 1.000.000$
AIR FEE (10%) 100.000$
TOTAL PRODUCTION COSTS 55.000$
GRAND TOTAL 1.155.000$
STRONG IMPACT
OVER 2M
ENGAGEMENTS

18. MEET
YOUR TEAM
Alexandros
Papadakos
Marketing
Strategist
Linkedin
stavroula-tsividou
Stavroula
Tsividou
Zeta
Papadopoulou
Evangelia
Zikliou
Maria
Gkontria
Account
Manager
Linkedin
zetpap
Creative
Director
Linkedin
alexandros-papadakos
Account
Copywriter
Linkedin
maria-gkontria
Account
Director
Linkedin
evangeliazikliou
Katerina
Karantoni
Social Media
Linkedin
katerina-
karantoni-56705b23b

19. THANK YOU