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Cedars Sinai Digital & Social Media Marketing Strategy

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Knowcrunch
Knowcrunch

Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (April '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

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Digital & Social Media Marketing Strategy Jan - Dec 2023 1
❖ THE BRIEF 2 ● Buyer Personas : Men & Women, 45-74, Los Angeles, CA, USA. ● Marketing Objective : Awareness for all programs & services of our clinics. ● Communication Values : - Expensive & luxury care. - Ranked among the top 5% in the country. - Commitment to cutting-edge medical research. - Complex injuries that other hospitals aren’t equipped to handle. ● Schedule : One year (Jan-Dec 2023). ● Media Spending Budget Available : $1,000.000.
❖ THE RESEARCH 3 Traffic, Engagement & Audience Demographics
4 Top Social Media Channels & Traffic 76k 308k 28.3k 57.4k 30.3k 44.6k 17.9k 479k 85.9k 82.7k Followers ❖ THE RESEARCH
❖ THE CREATIVE CONCEPT 5 Our Mission The Importance of Psychological Support “Get your life serious with Sinai” In medicine, support given to help meet the mental, emotional, social, and spiritual needs of patients and their families. #TalktoSinai #PsychologicalSupportMatters
❖ CONTENT MARKETING 6 ● Useful and creative content for mental health care. ● Blog articles. ● Infographics with useful content. ● Podcast series about patients.
7 ❖ SOCIAL MEDIA MARKETING
❖ PREMIUM PUBLISHERS 8
❖ PREMIUM PUBLISHERS 9
❖ AD CREATIVES 10
❖ AD CREATIVES 10
❖ INFLUENCER MARKETING 11 4.4M followers
❖ THE TIMELINE 12 Google Display Ads Content Marketing Social Media Marketing Premium Publisher JAN MAR APR DEC JUL SEP Google Display Ads Content Marketing Social Media Marketing Premium Publisher 7 April - World Health Day Influencer Marketing Google Display Ads Content Marketing Social Media Marketing Premium Publisher Google Display Ads Content Marketing Social Media Marketing Premium Publisher Google Display Ads Content Marketing Social Media Marketing Premium Publisher
❖ THE BUDGET 13 Production Cost Media Spending Management Fees 78% 10 % 12% Media Spending 1.000.000$ Production Cost 120.000$ Management Fees 100.000$ Total 1.220.000$ Impressions 118.900.000 Video Views 10.500.000
❖ THE MEDIA PLAN 14
❖ THE 6th DIMENSION 15
16

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Cedars Sinai Digital & Social Media Marketing Strategy

  • 1. Digital & Social Media Marketing Strategy Jan - Dec 2023 1
  • 2. ❖ THE BRIEF 2 ● Buyer Personas : Men & Women, 45-74, Los Angeles, CA, USA. ● Marketing Objective : Awareness for all programs & services of our clinics. ● Communication Values : - Expensive & luxury care. - Ranked among the top 5% in the country. - Commitment to cutting-edge medical research. - Complex injuries that other hospitals aren’t equipped to handle. ● Schedule : One year (Jan-Dec 2023). ● Media Spending Budget Available : $1,000.000.
  • 3. ❖ THE RESEARCH 3 Traffic, Engagement & Audience Demographics
  • 4. 4 Top Social Media Channels & Traffic 76k 308k 28.3k 57.4k 30.3k 44.6k 17.9k 479k 85.9k 82.7k Followers ❖ THE RESEARCH
  • 5. ❖ THE CREATIVE CONCEPT 5 Our Mission The Importance of Psychological Support “Get your life serious with Sinai” In medicine, support given to help meet the mental, emotional, social, and spiritual needs of patients and their families. #TalktoSinai #PsychologicalSupportMatters
  • 6. ❖ CONTENT MARKETING 6 ● Useful and creative content for mental health care. ● Blog articles. ● Infographics with useful content. ● Podcast series about patients.
  • 7. 7 ❖ SOCIAL MEDIA MARKETING
  • 13. ❖ THE TIMELINE 12 Google Display Ads Content Marketing Social Media Marketing Premium Publisher JAN MAR APR DEC JUL SEP Google Display Ads Content Marketing Social Media Marketing Premium Publisher 7 April - World Health Day Influencer Marketing Google Display Ads Content Marketing Social Media Marketing Premium Publisher Google Display Ads Content Marketing Social Media Marketing Premium Publisher Google Display Ads Content Marketing Social Media Marketing Premium Publisher
  • 14. ❖ THE BUDGET 13 Production Cost Media Spending Management Fees 78% 10 % 12% Media Spending 1.000.000$ Production Cost 120.000$ Management Fees 100.000$ Total 1.220.000$ Impressions 118.900.000 Video Views 10.500.000
  • 15. ❖ THE MEDIA PLAN 14
  • 16. ❖ THE 6th DIMENSION 15
  • 17. 16