7 SEO tips to keep in mind when planning to develop your own Ecommerce Website. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Email us at marketing@knowarth.com for free consultation

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7 SEO Tips for Ecommerce Website
Tanmay Seth
Marketing | KNOWARTH Technologies

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Whether we speak of old school shopping or the new in town e-commerce wave, the only
way customers can reach the place of business is if they can locate the store easily.
Internet thrives on search. Millions of search strings make their way into the internet
ecosystem each day. There’s no point in spending money on a fancy website and stocking
up on best products at awesome prices if your site isn’t featuring on the first page in
Google.
That is where SEO efforts come into the picture. People are more likely to find you, if you
have a higher search rank. And the more traffic, higher the probability of making sale.
When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online
shopping websites need to carefully assess the needs of their business and plan
accordingly. Here are a few tips to help towards making that all-important decision.
Overview
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Invest some time and money to identify the most appropriate keywords for your online
store. Users tend to be very specific while doing a keyword search. Ensure that the
keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors
simply won’t be able to find you.
1. The effective keywords
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Be as original as possible in your product
descriptions tags. That’s probably the most
important step in ecommerce SEO.
Since content duplication in ecommerce stores
is inevitable with product descriptions and lists,
it is advisable to look for ways to reduce
redundancy.
Don’t copy-paste the manufacturer’s product
description, take some time to build your own.
It may give you a mild headache, but it will
save you a migraine later. Ensure that each
product description is unique and search
engine friendly.
2.No duplicate content
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Pay per click is the necessary tool in the SEO of
online shops. However, it is advisable to not rely
on it entirely to create visibility. PPC costs
continue to rise with each search and as soon
as you stop paying for placement, your online
presence disappears. Some customers do not
trust sponsored links, banners, and other ads.
Therefore, organic SEO is essential along with
PPC for online shopping website to improve
visibility.
3. Pay Per Click
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4. Strengthen your content strategy
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Keep adding unique and high quality content regularly to your e-Commerce Portal. It
will help with your search engine ranking, and an added value for users. Consider
having a blog and add relevant content that's related to products and services on your
website.

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Use ALT tags liberally on your website. Image search
function has gained a lot of popularity and people
are using it to find products. Your e-commerce SEO
strategy needs to incorporate related keywords for ALT
tags of every image on the website. Don’t stuff
keywords; ensure that every keyword used is directly
relevant.
5. Optimize images
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6. Meta descriptions for webpages
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For onsite ecommerce SEO, use a
different meta descriptions for each
page. Meta descriptions are written for
humans with the purpose of helping to
get visitors to your online store once it
shows up in search engines.

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Use keywords for internal links on your
website. This will help enhance your visibility
in search engines. Consider doing the same
for product descriptions by linking them to
other similar products on your website.
7. Remember to optimize anchor text
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THANK YOU
KNOWARTH Technologies Pvt. Ltd.
Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad –
380059, Gujarat, INDIA
Email: marketing@knowarth.com | Website: www.knowarth.com
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