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PRICE PLANNING  Chapter 25
Price ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Price ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Price/Value  ,[object Object],[object Object],$.89 $1.49
Price/Value Cont’d. ,[object Object],[object Object],[object Object]
Profit ,[object Object],[object Object],[object Object]
Profit Example ,[object Object],[object Object]
Goals of Doing Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI Example ,[object Object]
Other Goals of Doing Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Market Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing Market Share ,[object Object],[object Object],[object Object],[object Object]
Price Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
NonPrice Competiton ,[object Object],[object Object],[object Object],[object Object]
Nonprice Competition Cont’d. ,[object Object],[object Object],[object Object]
[object Object]
Pricing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Objectives Cont’d. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Price Planning