1. Digital Training
Comes of Age
Michele McLellan and Eric Newton
Knight Chair Luncheon
Aug. 9, 2012, AEJMC, Chicago

2. Growing demand
80
70
60
50
40 Demand for
30 training 24% dissatisfied with
20 training opportunities
(2012)
10
0
2002 2012
Other top concerns: Pay, job security

3. Most wanted: Digital
70
60
High demand: 50
40
•Multimedia
30
•Data analysis Demand for
digital training
20
•Technology 10
0
2006 2012

4. Impact and reach
96% use 80% likely to 80% train others
training in work recommend to (2012)
(2012) others
(2012)
500 trained more than 18,000 others

5. E-learning revolution
60
50
Seven in 10 said virtual
40
training is as good as
or better than in- 30 Participated in
person training 20 virtual training
10
0
2002 2006 2012

6. Training centers adapt
Trained 2,500 in 2010-11 More than 215,000 Knight Stanford
registered users fellowships focus on
digital innovation

7. A do-over moment?
Historic lack of E-learning offers
investment by news low-cost alternative
industry for many topics

8. Is higher education next?
By 2020 in higher education, “there will
be mass adoption of teleconferencing
and distance learning… a transition to
‘hybrid’ classes.”
July 2012

9. Questions?
Michele McLellan and Eric Newton
Knight Chair Luncheon
Aug. 9, 2012, AEJMC, Chicago
Thank you