ALA Marketing Presentation

Marketing Initiatives That Have Legs in the New Economy Amy L. Knapp, Knapp Marketing October 23, 2009

Have Legs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation Overview ,[object Object],[object Object],[object Object],[object Object]

#1 Be Client Centric ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study 1.1 ,[object Object],[object Object],[object Object],[object Object]

#2 Business Development and ROI ,[object Object],[object Object],[object Object],[object Object]

Case Study 2.2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#3 Recycle, Reuse, Repurpose ,[object Object],[object Object],[object Object]

Examples You Can Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Further Repurposing Options ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Studies 3.1 & 3.2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Amy’s ALA Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#4 Web Innovations ,[object Object],[object Object],[object Object]

#4 Web Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn Profile: Jeremy Epstein

Case Studies 4.1, 4.2, 4.3 ,[object Object]

ALA Marketing Presentation

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ALA Marketing Presentation