Creating a unified brand image of Japanese Geoparks through collectable cards

1. Creating a unified
brand image of
Japanese Geoparks
through collectable
cards
MOKUDAI, K.1,2, KOBAYASHI, K.1,
SUTO, T.1 and MORINO, A.1
1: Hokkaido-Chizu Co., Ltd.
2: Pro Natura Foundation Japan
2014.9.22 International UNESCO
Conference on Global Geoparks
Saint John New Brunswick Canada

2. Problems in Japanese Geoparks
 Sale of geological objects as souvenir in
scenic site.
ex. mineral and fossil.

3. Problems in Japanese Geoparks
 Sale of geological objects as souvenir in
scenic site.
ex. mineral and fossil.
 Limestone in near cave
 300 yen = 3 $
 A town for famous for a rock.
 Fortunate marbles.
 Stalactites are good for long life.

4. Problems in Japanese Geoparks
 Sale of geological objects as souvenir in
scenic site.
ex. mineral and fossil.
• Creating an alternative to the minerals
and foosils souvenir.

5. Problems in Japanese scenic site
 In many scenic site, tourists are
decreasing in number.
 Some Japanese geoparks are also the
same.

6. Problems in Japanese scenic site
 In many scenic site, tourists are
decreasing in number.
 Some Japanese geoparks are also the
same.
 Creating something for prompting to go
to geopark.

7. What did we make?
 A few words of caution
 Delightful and memorable things.
 Scientific accuracy.
 Anyone can enjoy.
 Our team consists of an earth scientist,
a designer and map publishers.
 We made “geopark card” as scientific,
delightful and physically beautiful thing.

8. Collectable card
 Unified design, photograph with detailed
information and authority.
 Cards can show various phenomena in
geopark.

9. Geopark Card
 ↑ Surface: Photograph.
 →Back: Scientific
information.

10. Types of the geopark card
 Information of each Japanese geopark.
 Geological phenomena in Japanese
geopark.

11. Types of the geopark card
 Themed category.

12. Function of the “Geopark card”
 Visualization of
features in each
geopark.
 Creating a unified
brand image of
Japanese geoparks.
 One of the
alternative to the
souvenir minerals
and fossils.
 Educational tool for
kids.

13. Expansivity of the “Geopark card”
 The “geopark cards” will be designed to
lead the tourist to understand
geodiversity.
 Stimulating people to come to geoparks.

14. Card distribution schemes
Promotion
office
Educational
Visiter
center
event Geotour
Tourist and
Card collector
Distributor
Visit
Card
Geopark
Card production
Hokkaido-Chizu Co., Ltd.
Map publisher
Scientific supervision
Japanese Geoparks Network
Free
Authorization

15. Prompting to go to geoparks
 Preparation of board art.

16. Let's make original collection book!

17. Products based on earth scientific information
Earth science
knowledge
+
Map
Information
Geographical
Information
System
+
Skills of map
preparation
Geo Art
Poster of
birds-eye
view
Geopark Card
Paper crafts of
landform

18. Conclusion and Future work
Conclusion
1. The “geopark cards” describe various geological,
ecological and cultural phenomena.
2. The “geopark cards” are helpful for geotourism
and geoconservation.
3. Various “geopark card” show geodiversity.
Future work
 Measurements of qualitative and quantitative
effectiveness.

19. Dear Friends !!
 Let's make the “geopark card” of your
geopark, together !
 If you make this “geopark card”, Japanese
tourist and geopark card collector will
increase in your geopark.