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Suggested colors: bold feminine
Type treatments are a contrast
between heart & strength
Pops of bright color for headings
IDEAS
3
B&W photos with a red gradient
This brand design is one of contrasts…
heart and strength, femininity and
masculinity, design and space.
5
4 Lots o’ white space
3. STRATEGY BRIEF
GOAL:
To give small businesses the website experience that they deserve.
MANIFESTO
Bullshit free zone.
TOOL:
Web design, development, support
METAPHORS:
Watching out for the underdog, Competition-based metaphors.
STYLE:
Strong, yet full of heart. Bold, yet approachable.
MARKET:
Websites for local businesses (KC, eventually FL)
4. LOVE IT?
NEXT STEP:
Let me know your thoughts. Your gut
reaction, likes, any pieces that feel off the
mark. I’ll be developing the rest of your
brand from this foundation.
