.

1. Brand Strategy

2. C O N T E N T S
This brand standards document explores the message,
visuals, and expression of your brand.
1. B R A N D F O U N D A T I O N
2. W O R D S & C O N T E N T
3. D E S I G N & V I S U A L S
4. L I V E Y O U R B R A N D
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

3. Brand Foundation
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

4. C O M M I T M E N T
Your Brand Commitment are the basic
building blocks of your business: who
you serve and the value you provide to
them.
1 . B r a n d F o u n d a t i o n
C o r e I d e a
You are an intimacy and relationship coach for women who want to
transform their lives through improving their relationship with their own
bodies and/or with their partners.
Yo u r G o a l
To expand your solo activity and lead more workshops, offer more private or
small group trainings, and emphasize yourself as a public speaker giving
advice to your audience through mass media. To build a strong personal
brand that leads your audience to all branches of your offerings - Tantra
Studio & work with Richard.
W h o Yo u S e r v e
You serve women who are ready for change in their lives. They have
experienced pain in their lives but are ready to heal. They might be unhappy
or they might just wish for a deeper happiness in life. They believe in a
better future, and are ready to seriously invest their time and energy into
their transformation.
T h e E n d R e s u l t
Your clients will experience huge life transformations working with you.
They will have happier, more fulfilling personal lives, relationships, and
intimacy. Clients will find their power, feel life’s endless possibilities and
open their hearts to live truly meaningful lives.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

5. C O N T E X T
The Context of your brand is the world
that you operate within. It
communicates your position in the
market. It also takes into account the
cultural context your brand operates in
and the movement you want to create.
1 . B r a n d F o u n d a t i o n
H o w Yo u A r e D i f f e r e n t
You have a “down to earth” approach that differs from your competition with
their emphasis on tantra or spiritual results. You have the background and
believe in transforming all aspects of your clients’ lives - relationships, work life,
spiritually, and sexually. But you approach this transformation in a very unique
way - real and honest. You focus on improving one’s life to be more happy and
experience more pleasure by focusing on themselves and what they truly desire
out of life. .
V i s i o n F o r Fu t u r e
To have a deeper effect in the field of sex, relationships and personal growth
- where these subjects aren’t taboo or known as secret desires. There will be
less divorce, less broken families, and more happiness in people's’ lives since
they will be following their hearts and desires without hesitation.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

6. C H A R A C T E R
The Character of your brand is the core of
your brand identity. It explains how you show
up in the world, what motivates you, and
what draws people to you on an unconscious
level. The character of your brand is what
creates an emotional relationship with your
ideal clients/customers.
1 . B r a n d F o u n d a t i o n
M a g i c i a n & L o v e r
P e r s o n a l i t y A r c h e t y p e s
Your Magician Brand Personality is the perfect compliment to your main goal
of transforming lives. Your focus on relationships and following your sensual
desires compliment the Lover Brand Archetype that radiates through your
brand personality.
When they encounter your brand, your audience FEELS: empowered,
inspired, thrilled, hopeful, alive, connected
Yo u a r e :
• Trustworthy
• Transparent
• Impactful
• Loving
• Passionate
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

7. C H A R A C T E R
The Character of your brand is the core of
your brand identity. It explains how you show
up in the world, what motivates you, and
what draws people to you on an unconscious
level. The character of your brand is what
creates an emotional relationship with your
ideal clients/customers.
1 . B r a n d F o u n d a t i o n
P o i n t o f V i e w
M i r a c l e s h a p p e n w h e n y o u f o l l o w y o u r h e a r t
Listening to your heart’s desires, whether emotional or physical, will transform
your life. Big changes happen when you are more in tune with your body. It’s
a transformational and freeing experience.
B e i n g s e x u a l i s n ’ t t a b o o
You believe in world education and transparency with listening to our bodies
and living a more sensual life. Sex shouldn’t be a taboo subject and with the
right education, the world will be more open to talk about what makes them
happy in their life and relationships.
O w n y o u r p o w e r
Your experiences in life contribute to your power and your success. Share
your story and accept that your experiences make you a leader to so many
people. It’s empowering to acknowledge what makes you a leader and you
must share that knowledge with the world.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

8. M a n i f e s t o
Miracles happen when you’re in tune with your
body and following your heart.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

9. C R E D I B I L I T Y
The final ‘C’ of your Brand Foundation is your
Credibility. These are the reasons why people
choose you over other options in the market.
They are your “proof points” and “reasons to
believe.”
1 . B r a n d F o u n d a t i o n
Y o u r ‘ U n f a i r
A d v a n t a g e s ’ A r e :
Yo u r e x p e r i e n c e :
You were the first to offer tantric massage in Prague back in 2001. You also
opened the first professional massage studio in this field. You taught much of
your competition the principles they use. You are the original. You methods
and tools have stood the test of time and you’ve witnessed countless miracles
in the lives of the people you’ve worked with.
Yo u r d e l i v e r y :
You are able to speak about topics that are considered very taboo by the
general population. But you are successful because you speak to these topics
in a straightforward, yet innocent way. Because of this, you are able to
approach sensitive topics, like sexuality, to a larger audience of women. You
make these topics acceptable and your audience is curious to learn more
Yo u r p e r s o n a l s t o r y :
You are an inspiration to many women because of your own story. You are
powerful and brave. You approach topics others won’t discuss and you are
successful because of it. You look deeper than just “sex” and help women
discover true meaning within their lives through their bodies and hearts. And
you’ve proven that it’s possible to work in the field that you love while also
having a loving man, family, and children.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

10. Words and Content
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

11. T O N E
O F V O I C E
Your brand communication should be open, honest and passionate. You ask
women to look within themselves and be honest about how fulfilling their life
is. You inspire women ready to change to take action and follow their
innermost desires
The content and messages used in your brand must be a compelling mix of
emotion (desire, sensuality, and love) and transformation.
Yo u w i l l s o u n d :
• Down to earth
• Patient
• Inspiring
• Authentic
• Credible
• Colorful
A n d N o t :
• Authoritative
• Distant
• Too scientific
• Judgemental
2 . W o r d s & C o n t e n t
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

12. W O R D B A N K
• Live your dream
• Life full of joy
• Improve
• Relationships
• Passion, passionate
• Grateful
• Impactful
• Empowered
• Powerful
• Sensual
• Transform
• Eye Opening
• Alive
• Inspiring
• Deeper meaning
• In tune with your body
• Spark
• Joy
• Magic
• Love, Lasting love
• Embrace
• Healing powers
• Unexpected pleasure
• Glow
• Woman’s intuition
2 . W o r d s & C o n t e n t
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

13. T A G L I N E
Open up and
transform your life
Alternate ideas…
• Intimate Healing
• Give Love, Receive Love
• Healing Lives Through Love
• Inspire your heart
• Inspire your body
• Sensual Bodywork & Intimacy Coaching
Your tagline is a “catch phrase” that describes
your work to others at a glance. It can also be
used as your main headline on your website.
2 . W O R D S & C O N T E N T
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

14. A n c e s t o r s ’ s t o r i e s
Share the stories of women in your life. The stories of your ancestors,
your grandma, mother demonstrate why you have such a strong
desire to help heal women. Share the struggles women in your life
have encountered and how your tools and methods help heal the
struggles - whether it’s healing broken marriages, unhappy
relationships, unfulfilled sex lives, or healing trauma from giving birth.
Yo u r p e r s o n a l s t o r y
No matter what life you want to live, you can experience true
happiness and lead a fulfilling life. Explain decisions you’ve made to
get you to where you are today. You have experience in both a wild,
polyamorous relationship and a long term monogamous relationship.
Both have contributed to who you are today. Be open and honest
about your background to “lead by example” for your ideal clients
who will be open and honest with you.
M i r a c l e s y o u ’ v e e n c o u n t e r e d
Share the miraculous changes you’ve encountered in your line of
work. Obviously, you’ll want to keep these stories very high level so
no one feels their trust has been violated. But you can still provide
insights into transformations you’ve encountered while working in
your field.
S T O R I E S
2 . W o r d s & C o n t e n t
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

15. C O N T E N T
T H E M E S
2 . W o r d s & C o n t e n t
• Body work
• Intimacy with a partner
• Feeling comfortable in your own skin
• Feminine energy
• Bring taboo topics into mainstream through
innocent simple language
Use these themes as starting points for any content you
begin writing for your website. Always relate your blog
posts or social media posts back to themes that are “on
brand” for you.
I m p o r t a n t :
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

16. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
Design and Visuals

17. M O O D B O A R D
3 . D e s i g n & V i s u a l s
The moodboard was curated to express
the “mood” of the brand and to inspire all
visual decisions. Your colors are strong
yet feminine. Your brand will have a soft
approach as shown in the intimate images
of women in these photos. The gold and
the falling lights emulate your magician
personality.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

18. C O L O R S
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

19. T Y P O G R A P H Y
Your font choices further develop your
approachable and trustworthy message.
Adriane text is a traditional serif font to add
a sense of elegance and romance to your
design. Brandon Grotesque is a very round
and friendly font portraying your
approachable and down to earth attitude.
Ball Pen Script is close to your own
personal handwriting adding another layer
of authenticity to your design.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

20. F O N T S I N
A C T I O N
This is a description paragraph. It explains the purpose of the page and
describes the title to the left.
H E A D L I N E L E V E L 1
1. Example
2. Example
3. Example
4. Example
This is a description paragraph. It explains the purpose of the page and
describes the title to the left. This is a description paragraph. It explains the
purpose of the page and describes the title to the left.
H E A D L I N E L E V E L 2
• Example 1
• Example 2
• Example 3
• Example 4
“This is a quote from a very impressive person.”
I M P O R T A N T P E R S O N
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

21. L O G O
Your logo has a more traditional monogram
symbolizing love and trust. The floral design
in the monogram eludes to the femininity of
a woman’s body while the gold foil adds
another note of elegance and romance.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

22. S T A M P /
W A T E R M A R K
These stamp/watermark options were
designed to fit your brand message and
personality. The submarkets are used for
design variety in different applications
(image watermark, photo overlay, etc.)
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

23. P A T T E R N S
The graphic styles used in your brand will add
another layer of romance and mystery to
your design. The falling, twinkling lights add
another enchanting effect to emulate your
your magician personality.
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

24. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
Image Style

25. I M A G E D O ’ S
When choosing images for your brand, pick
ones like these.
Images of you with your
family
Relationship driven images
Soft, intimate, feminine images
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

26. I M A G E D O N T ’ S
When choosing images, avoid ones like these.
Images that are too erotic
Images that don’t have a
human element
Images too focused on the man
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

27. S A M P L E D E S I G N S
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

28. S A M P L E D E S I G N S ( S O C I A L )
3 . D e s i g n & V i s u a l s
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

29. S A M P L E C O N T E N T
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
3 . D e s i g n & V i s u a l s

30. Live your Brand
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

31. I d e a E n e m i e s
B R A N D
E N E M I E S
4 . L i v e Y o u r B r a n d • Sex is dirty
• Ignoring your desires
• Sex is the only way to improve your relationship
• Focus too much on your ventures with other people
• Be too graphic
N o t t o d o l i s t
• For people hungry in sexuality or just looking for sexual
adventure.
• A swingers party
• Obscene
We a r e n o t
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

32. C r e a t e We b s i t e
A C T I O N
S T E P S
• Use the content, words, and design from your Brand
Book to stay “on brand” while creating your new
personal brand website
Tr a n s l a t e m e s s a g i n g t o P o l i s h
• Own your accomplishments. Take ownership of your vaginal
mapping methods and position yourself as the expert for
mass media
P o s i t i o n y o u r s e l f a s a n * I n d i v i d u a l *
L e a d e r
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
4 . L i v e Y o u r B r a n d

33. Questions?
kaye@kayeputnam.com
BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ