1. Conquer the Faces of Nature
Kristen M. Graves

2. Target Market
Targets toward Men who spend most of their time
outdoors, love adventure and want to buy new gear.
They are cautious about what they buy. They want a
review before they spend the money.
With Patagonia you can conquer all the faces of nature.

3. Overview of Site
The site focuses about an event that will take
place.
It will help visitors gain a relationship with the
conquerors.
They will gain knowledge and reviews through the
conquerors. Also be able to attend the final event.
Conquer
How to Conquer
Where to Conquer
Meet the Conquerors

4. Site Map
Conquer - Consists of a headline that gives an
overview of site.
How to Conquer - Learn about how you can win
the chance to attend the final event.
Where to Conquer - Learn about where each task
is located and what the conquerors will be facing.
Meet the Conquerors - Learn a little about each
guy and be connected to his Twitter.

5. The Event
Three conquerors, three tasks
based on fastest time
Follow on Twitter
View Videos on YouTube
Participate and win a chance to go to final event
Meet Conqueror and win gear

10. Social Media

11. Twitter
Each conqueror has a twitter page where they will
be tweeting through the tasks and able to respond
to tweets of followers.
The followers will be judged off their tweets to
win the trip to the final event and the gear.
Quick tweets about what is happening right then
but directs them to the YouTube page.

12. YouTube
Each night the three conquerors will post a video
giving a overview of their day
Viewers able to see where they are
Answer questions
Give advice
Talk about gear
Gain relationship through videos