1. The view from inside Boston.
A STREETWISE MEDIA PROPERTY
2012 Media Kit

2. The Future of News in Boston
Within two years of launching,
BostInno has become one of the leading online properties
in Boston, reaching over 1 million people per month.
 Our community represents current innovators and the future leaders of
Boston.
 Our platform hosts thousands of articles from local companies and innovators.
 Our reach includes the most influential people on social media in the region.

3. Our Audience
Combining a fast, edgy, and opinionated editorial team with a rapidly growing
community publishing platform, we’re reinventing news online.

4. Our Content
BostInno’s content covers everything our audience needs to know
about the city.
Work Play
Buzz Business news News and
The biggest stories in and coverage of information about
Boston working life all the fun and
inside the most entertaining things
to do in Boston.
innovative city in
the world.

5. Channels: Community Publishing for Companies
A Channel is a space on our platform that you design, to which you can publish
unlimited branded content. Sharing your content on BostInno means you can focus
on your message, and let us take care of building the audience. And it’s all at no cost
to you.
Activate your audience.
By connecting with our audience in a genuine way,
Channels have proven to attract top talent for job
candidates, drive leads and increase brand
awareness.
Easy-to-use.
Control your Channel via a user-friendly dashboard.
Add images and branding, automatically pull in your
blog posts, and invite other authors and Channel
managers.
Your space, your content.
Post unlimited approved content, including your
current blog posts, on a page with your branding.
Our editorial team provides support and expertise,
and all Channel posts are featured on BostInno’s
home page.

6. Sponsorship & Advertising Opportunities
In the sea of content online and an age when anyone can publish, it is not enough to
just buy advertising, start a blog, or post an opportunity on a job board.
BostInno’s sponsorship, career posting, and advertising opportunities tie your brand
to unique value, creative dialogue, with in-person elements that
activate, engage, and expand your audience.
Sponsored Content Event Sponsorships Careers on BostInno

7. Sponsored Content Series
Sponsored content series give companies the opportunity to generate targeted awareness
by being at the center of a valuable topic. Go beyond a static traditional ad and engage in a
dialogue with our audience.
Customized Packages Available:
•Timeframes of 1, 2, 4 or 6 weeks
•3 to 10 post series available, written
by BostInno’s editorial team over
specified timeframe
•All posts featured on homepage and
promoted via social media
•Includes 728x90 leaderboard (with
available upgrade to 970x90 super
leaderboard) and a 300x250 medium
rectangle

8. Sponsored Verticals
Put your company at the center of conversation and buzz in a particular vertical on
BostInno to grow awareness and brand equity.
Package:
• Exclusive Trade Organization or
Company Sponsorship of a
BostInno Vertical (City News, Tech,
Edu, Marketing & Advertising,
Health, etc.)
• Inclusion of up to 4 right rail
widgets, provided by Sponsor,
ranging in size from 250x150 to
250x250 to promote events,
videos, calendars, or member
updates.
• Ad slots 970x90 super leaderboard
& 300x250 medium rectangle

9. Careers on BostInno
Launched June 2012, BostInno Careers allow you to reach Boston’s most active, engaged,
and influential job-seeking audience with the view from inside your company.
Show candidates what they want to see:
• Automatically create a Channel with your
branding on BostInno to profile your team and
celebrate your culture at no cost
Go beyond boring, traditional jobs sites:
• Career postings featured throughout the site,
both on the Careers directory and your Channel
page
• Career postings reach job-seekers, referrers, and
influencers alike, to reach an even broader
audience
Pricing:
• $99 per 30 day post (for a limited time)

10. Event Sponsorship Opportunities
Combine customized in-person engagement with online elements for a branding reach
that’s simultaneously expansive and targeted.
Meet ups: Reach 300 - 700 engaged & driven Boston professionals in person, & thousands more
with branding online. Packages include in-event brand activation, coupled with promotion online
via posts, photos, and videos.
Monthly
Meet Ups
BostInno
Pillar
Events
Our pillar events draw between 700 - 2,500 attendees, focusing on a specific theme or goal.
Sponsorship packages are highly customized, tailored for optimum on-site & online brand reach &
engagement. You’ll reach hundreds of thousands, receive leads & custom attendee info, & tie your
brand to a positive, engaging, interactive experience.

11. Our Sponsors & Advertisers Include:

12. The view from inside Boston.
To buy, please contact:
sales@streetwise-media.com
Thank you.