1. Primary Research- Audience
research.
I done a audio description of my target audience research
results, I also added key notes to summarise what was
said in my audio desription,.
2. Key points in my audio description:
• simple closed question
• 88% are between the ages of 13-25
• key element to finding out my target
audience
• allows me to categorize my target
audience
• 4% between ages of 26-30
• 8% were 30+
• Assure elements meet criteria of age13-
25 (primary target audience), not 26+
3. Key points in my audio
description:
• 68% are female
• 32% male
• gender audience gender
fairly even but sways more
towards women
• I should use female models
more often on my front
cover
• still use neutral
colours, not pink for girls and
blue for boys as audience is at
an older age there is less of a
clear division in gender.
4. Key points in my audio description:
• 28% said they attend slightly
often
• 24% said they attend quite
often
• 16% said attend moderately
often
• this means in total 68% of my
target audience attend musical
performances least once a year
• compared to the 32% which
attend music performances not at
all often
• tells me I should have regular
features in my magazine on live
performances
5. Key points in my audio description:
• my magazine will be a consumer magazine
• will be able to give my
audience information on the products
they like
• least popular were designer brands such
as mojo with only 5%, prada with 0% and bobby
brown with 11%
• my audience aren't into designers and are more
into high street fashions
• river island with 38% or Nike, apple
and Maybelline with 27%
• most likely prefer this brand as they are more
affordable and majority of my younger target
audience, will be students so will be on a budget
• Knowing brands means I know what they would
be interested in buying- include adverts on
products from these brands but also know
• know what prizes They’d be most interested in
winning to encourage them to enter
competitions in my magazine
6. Key points in my audio description:
• helped me to find out what stories my
target audience wants to see so I can make
sure I include such stories so my audience
will buy my magazine.
• the results were pretty close so I shall
include all stories
• 28% want to see serious stories
• 33% want to see gossip on celebs in the mag
• 42% want to see information on upcoming concerts
• 42% on different artists
• Because information on upcoming concerts and
information on different artists had a higher
percentage then the others I will use stories like
these as my double page spread and use more
strap lines on my front cover on upcoming concerts
and different artists.
7. Key points in my audio description:
• Found out what websites my target audience
regularly use so I can create a multi platform magazine
to relate to my young modern audience.
• make a connection between these websites and my magazine I will know
where is best to promote my magazine.
• most of my target audience use multiple social networks
• therefore I will use multiple social networks within my magazine, .
• Most popular facebook with 87% , twitter with 66% and instagram with 41%
therefore
• I shall make accounts for all these networks and include the contact
information for them on my flannel panel on my contents page so it is clear and
easy for my audience to contact us
• tumblr however I will not include as only 20% said they use it.
• 75% of my target audience use google and
• 79% use youtube
• tells me I should promote and advertise my magazine on google or post extra
videos about features on my magazine on youtube
• By using social networks and websites I can keep my audience
interactive, important element for this modern day
• participatory culture where my target audience can 'tweet' or 'hashtag‘ us
ideas.
• a common element of magazines today - it helps the producers to constantly
find out what their audience wants to see.
• the audience are no longer consumers they have instead become prosumers
and help with ideas in the production of the magazine with their suggestions
8. Key points in my audio description:
• 0% said DAILY so I would definitely not produce
it daily as I would only loose profit
• 24% said WEEKLY - still a low percentage
of my target audience
• 32% said they would purchase it MONTHLY
• 44% would purchase it YEARLY
• Very close these percentages to one another so I
would publish it in-between the two e.g. every 3
months or every 6 months
• Target audience don’t wish to purchase a magazine
very frequently
• need to make a good profit so need to publish
it often enough to make that profit
9. Key points in my audio description:
• asked this question to see how they purchase
their music so I know how to advertise music in
my magazine e.g. downloadable or on a cd.
• iTUNES 39%
• ONLINE 39%
• means almost 80% of music
is downloaded via the internet or an app
• only 21 % get CD’s - most likely because of the
age of my audience
• audience grew up around the time
where there was advances in technology
• therefore I will include access to music
online as a key element to my magazine as I
know it will relate to my target audience
but they are un likely to go out and buy a CD
10. Key points in my audio description:
• Asked this question to establish how much my target
audience are willing to pay
• None were willing to pay £4 OR £5
• Because stereotypically those under 25 do not
earn much money as the majority are students
• 20% voted £1, 32% voted £3
• Almost half,48% voted £2 therefore my cover price £2 as
it is affordable for my target audience
• Although I have devotion to my magazine it is not a
fanzines magazine so my main aim will be
to make a profit on it this is why I chose £2
instead of £1.
11. Key points in my audio description:
• open question to find out
what artists and bands my target audience
want to see
• few artists such as Ed Sheeran have
been by 2 or 3 applicants as artists
they listen too
• majority chose a selection, I highlighted a selection
Which shows my target audience enjoys artists from a
wide range of decades e.g. Stevie Wonder to you me at
six this supports my idea of bringing modern artists
singing cover songs of older songs, bringing the old with
the new.
