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Debunking Asian Travel Myth

Presented by Eric Gnock Fah, Co-founder & President of Klook, Asia's largest travel activity booking platform, the deck shares understanding of Asian travel by debunking the four common myths.

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Debunking Asian Travel Myth

  1. 1. Debunking Asian Travel Myth By Eric Gnock Fah Co-founder & President of Klook
  2. 2. 30,000+ Activities 9M+ Unique Visitors / Month 1M+ Verified users reviews 50+ nationalities
  3. 3. 356MM Outbound Travel Growth Rate January to August, 2016
  4. 4. 2016 Outbound Distribution - Asia Southeast Asia (+India) 32% Rest of North Asia 31% China 37% China Rest of North Asia Southeast Asia (+India) (68.7 M) (59.6 M) (58 M) Source: mastercard (2016) ** China: excludes same-day travel**
  5. 5. Smartphone Ownership during Travels
  6. 6. 70% 30% Desktop Mobile 80% 20% 12 - 24 hrs Confirm Instantly 50% 50% Before Trip In-Destination Source: Klook (2017)
  7. 7. ParksParks NatureGourmet Hot Springs Ancient townsAnimals Shopping StarsBlossom Skiing Climbing Islands Extreme sportsCulture & historyScuba diving
  8. 8. The Family Guardian The Budget Socialite The Deal-Seeking Adventurer Defining FITs in Asia
  9. 9. Thank you! For partnerships, please contact: partnerships@klook.com

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