This report provides a deep dive into the professional straightening and smoothing treatments market featuring keratin. Professional Hair Smoothing Treatments focuses particularly on recently popular Brazilian and keratin treatments.

1. Topics covered:
n Market size and dynamics: how large is the keratin smoothing market, how fast has it evolved and why, how
big is it compared to other smoothing/straightening products?
n Popularity of keratin smoothing across different regions: have these treatments been broadly accepted by salon
goers across the globe or not and why?
n Key trends: what is driving innovation, what are the hottest ingredients, and what are the new product launches
focused on?
n Regulatory developments: what are the issues related to the use of formaldehydrate, and how has it affected legal
framework in different countries?
n Competitive landscape: how is the competitive landscape structured in
different regions, which are largest players on the market, and what
solutions do they offer?
n The future: what are the opportunities and challenges, and what is the
expected growth and its drivers/inhibitors on key country markets?
Reasons to Buy this Report
n To understand this emerging product category to be able to identify
opportunities and gaps.
n To learn more about the companies that compete on this market, their
products, and development.
n To understand the growth perspectives in different regions.
Report Contents
Market overview, dynamics, and key regional characteristics
n Market size and dynamics
n Regional dynamics and key characteristics
n Key trends and ingredients
n Outlook
Competitive landscape
n Key characteristics of competitive environment in each region
n Brand snapshots
Report #F0912 | © 2013 Kline & Company, Inc.
www.KlineGroup.com
Professional Hair Smoothing Treatments
Report providing a deeper dive into the professional straightening and smoothing treatments market featuring
keratin. This report focuses particularly on recently popular Brazilian and keratin treatments.
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